I’ll never forget sitting across from a sales manager who looked completely defeated. His team had plenty of leads, phones ringing off the hook, but deals just weren’t closing. When I asked how they tracked opportunities, he admitted there was no real system—just scattered notes and gut feelings. That’s when he asked me the question...
When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using the best CRM software.