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What is A Lead Tracker and How Does It Work for Your Business

What is A Lead Tracker and How Does It Work for Your Business

Leads represent any individual or business entity that expresses some form of interest in what you are selling.  Maintaining a steady influx of quality leads is a top priority for businesses across the board. Even with the presence of such leads in their sales funnel, some companies see their sales stagnating.  The reason- inefficient tracking...

12 Sales Pipeline Management Best Practices for Your Business

12 Sales Pipeline Management Best Practices for Your Business

Sales pipelines can be used to track and manage leads effectively.  You can use it to hit targets quicker, focus on high-value leads and boost productivity for team members. A custom-built and well-optimized sales pipeline that aligns with your business processes can be a great tool in your sales team’s arsenal.  However, the mere existence of a...

Lead Generation Through CRM Software: Everything You Need to Know

Lead Generation Through CRM Software: Everything You Need to Know

When you hear the term ‘lead generation,’ a variety of channels flash in your mind.  Whether it’s the conventional television and radio advertisements or contemporary social media platforms, there are many options to choose from.  One such channel that has gained tremendous popularity (and rightly so) is CRM.  Now, you may be already aware of how...

Top 10 Salesforce CRM Alternatives for Your Small Business

Top 10 Salesforce CRM Alternatives for Your Small Business

Salesforce has occupied an eminent position in the CRM industry for years.  In spite of its pioneering status, Salesforce isn’t the best solution for every organization.  Every business has varying requirements for customer relationship management. A CRM tool that does not fit within these requirements is as good as non-existent for that...

12 CRM Best Practices That Every Small Business Needs to Know

12 CRM Best Practices That Every Small Business Needs to Know

CRM tools have significantly advanced from simple contact databases to comprehensive tools with powerful capabilities.  They can now help automate repetitive tasks, monitor the progress of activities, and provide access to essential data from any mobile device.  With such advanced capabilities, CRM tools have gained tremendous popularity!  While...

How to Choose a CRM in 24 Ways (Step-by-Step Checklist + Free Guide)

How to Choose a CRM in 24 Ways (Step-by-Step Checklist + Free Guide)

Even in its early stages, your business needs effective customer relationship management to form lasting impressions and retain more customers. This is why choosing a small business CRM that seamlessly integrates with your existing processes is important.  Customer data can be used to optimize sales and marketing efforts. It can provide insights...

Leveraging the Power of Contact Management

Leveraging the Power of Contact Management

Collating customer information is an important part of business processes. Being acquainted with your contact network can help you reach out to the right person and at the right time! While some still do it the manual, old-fashioned (and far more inefficient) way with a contact book, you need to learn what is contact management using the right...

What is Marketing Automation? Definition, Objectives, Strategies That Work

What is Marketing Automation? Definition, Objectives, Strategies That Work

Automation has proved its mettle in numerous business aspects.  This is the reason why businesses across industries have started investing more in automation. From the sales process to customer service, automation, if implemented efficiently, can yield great rewards.  Out of all the areas, one that has especially stood out is marketing. ...