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How to Keep Your CRM Data Clean: 10 Best Practices to Get Started

How to Keep Your CRM Data Clean: 10 Best Practices to Get Started

Customer relationship management is indispensable for businesses of all scales and types. It can help enterprises earn credibility and leverage it to increase profits. However, to accomplish this, it is important to keep CRM data clean and well-organized. Every business collects and stores customer data for future reference. This data can be...

Advantages and Disadvantages of Email Marketing

Advantages and Disadvantages of Email Marketing

Has email marketing run its course? This question gets thrown around quite a lot these days.  While emails continue to be the most popular engagement channel, the overwhelming spam that users receive puts its credibility at stake.  So, is it really wise for business owners to continue promoting their products and services through emails? A...

12 Best eCommerce CRM Software for Businesses

12 Best eCommerce CRM Software for Businesses

Attracting, converting, and retaining customers is the number one objective of any business enterprise.  A dedicated tool for managing customer interactions and relationships can help achieve this effortlessly.  Ecommerce businesses have to function in a fiercely competitive marketplace.  As a result, the success of an enterprise comes down to...

What is Lead Management in CRM?

What is Lead Management in CRM?

Every business needs access to high-quality leads to sustain.  While all enterprises focus on lead generation, many of them tend to overlook how these leads are handled once they are acquired.  Not having proper control over incoming leads compromises organizational efficiency and leads to loss of important sales opportunities.  Businesses need a...

How to Build a Sales Process: The Complete Guide in 2023

How to Build a Sales Process: The Complete Guide in 2023

While there is no one-size-fits-all strategy that works well for every sales team, there needs to be some consistency in how a team approaches its leads.  This is what a sales process strives to accomplish.  With a clear framework of activities that move prospects closer to conversion, a sales representative can make more sales in less time....

11 Best SugarCRM Alternatives in 2023

11 Best SugarCRM Alternatives in 2023

Customer relationship management has significantly evolved, with customers becoming more mindful of the level of personalization delivered to them.  Having a reliable CRM tool at your disposal can help you keep track of customer data and utilize it to craft meaningful experiences that keep customers returning to your business.  One of the most...

Guide to Lead Qualification: Process, Definition

Guide to Lead Qualification: Process, Definition

‘Leads’ are potential customers that have to be encouraged to make the final purchase.  However, not every lead that you capture will end up converting into a customer.  In this situation, engaging with every lead in the same way just doesn’t make sense.   With limited sales representatives and resources available, you need to allocate them...

Understanding CRM Technology & Its Benefits From 3 Perspectives

Understanding CRM Technology & Its Benefits From 3 Perspectives

Collecting client data is an integral part of any business’s operations. From basic spreadsheets to advanced customer data management systems, every business uses some form of data collection and management for their prospects and customers. However, very few of them are able to keep this information organized. To do so, they require a powerful...

Sales Development Representative: A Day in the Life

Sales Development Representative: A Day in the Life

Regardless of the industry type, maintaining a steady incoming stream of sales leads is one of the biggest challenges that salespeople face.  With so much time spent looking for leads and determining if they would be a good fit as a customer, important sales opportunities usually get missed out on.  Prospecting is a critical business component...