Even in its early stages, your business needs effective customer relationship management to form lasting impressions and retain more customers. This is why choosing a small business CRM that seamlessly integrates with your existing processes is important. Customer data can be used to optimize sales and marketing efforts. It can provide insights...
Pipedrive is a CRM tool that can help businesses visualize and manage their sales pipeline effectively. It is one of the most well-known names in the CRM industry, offering advanced features such as email marketing, automation, etc. However, its popularity alone cannot warrant its success for every enterprise. Every business has different...
CRM for Small Business is the hub of all the interactions and things happening in around the company, even if it is just starting. Every business in 2021 is trying to accomplish one goal – looking for avenues to stay better connected with their customers. Whether it’s an established enterprise or a startup, staying committed to...
While more businesses are now pushing towards achieving bigger sales targets, very few of them are able to see actual results. The reason- They tend to overlook a crucial aspect: sales productivity. The productivity of sales representatives has a significant role to play in the success of any enterprise, regardless of its size or industry type....
‘Workflow’ is a term that is quite common in business circles. It encompasses a series of steps that can help accomplish certain goals. While this knowledge is pretty common, what most people lack is an understanding of how to create and manage a custom workflow for their business. To have a consolidated strategy of how to go about various...
How often have you heard sales professionals throwing around the term ‘Sales Pipeline’ when talking about potential opportunities? We’re guessing quite a few. On these occasions, it can help to have a clear understanding of what a sales pipeline is and how it can affect your revenue. This blog covers how to build a sales pipeline to help guide...
Businesses that invest in a CRM solution are looking for a reliable tool that can be adapted according to their business needs. While Zoho CRM has occupied the top ranks of CRM comparison lists for a long time, it isn’t the ideal choice for every business. Every CRM tool has its pros and cons. What works well for one enterprise may end up being...
When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using the best CRM software. Let’s look at a simple example...
Small business owners know that the most important thing is to make decisions based on data. It’s not enough to go with your gut to understand how your business is performing; you need hard evidence. The “hard evidence” is often referred to as Business Intelligence (BI). As the market moves more and more into the digital...