When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using the best CRM software. Let’s look at a simple example...
Small business owners know that the most important thing is to make decisions based on data. It’s not enough to go with your gut to understand how your business is performing; you need hard evidence. The “hard evidence” is often referred to as Business Intelligence (BI). As the market moves more and more into the digital...
Getting the maximum out of your sales team is essential for business growth, and there is always room for improvement in sales. But, how to improve sales performance? We will talk about it all in this blog guide. “You can’t always be the most talented in the room, but you can be the most competitive.” Industries across the globe are more...
Did you know that CRM software is one of the biggest software markets in the world? One of the biggest factors behind it’s growth is companies wanting to quickly access customer data, and use it for effective customer service, email marketing and personalization. Businesses now expect to be able to use technology to improve their client...
Remember the last time you were actually surprised by a delightful experience from a customer service team? Maybe you ordered your favorite pizza online, only to find the restaurant didn’t have it in stock anymore. Instead of issuing a refund, the customer care representative had the pizza delivered right to your doorstep from another location....
The central goal of all salespeople is to close more deals and acquire more profitable business. To that end, it is essential to manage your sales opportunities in the best way to achieve the desired result. Tracking your sales efforts is a necessary step in the overall process. What are some sales tracking techniques that represent best...
When you think about your CRM software and how it relates to your sales process, you likely immediately think of how your sales staff uses contact management features. Or maybe you think about how CRM automates certain functions of the sales process, easing the load of your sales staff. But, how can CRM software be used as an effective tool for...
The technology adoption life cycle is a sociological model, originally developed by Joe M. Bohlen and George M. Beal in 1957 at Iowa State College. Its purpose was to track the purchase patterns of hybrid seed corn by farmers. Approximately six years later Everett Rogers broadened the use of this model in his book, Diffusion of Innovations. The...
No one likes confusing business jargon. But sometimes, when you are new to something (particularly with business software), it is inevitable. Understanding CRM terminology is easy if you work with CRM software every day, but many clients and businesses are new to CRM systems so it can quickly get overwhelming and confusing. So here at...