Did you know that CRM software is one of the biggest software markets in the world?
One of the biggest factors behind it’s growth is companies wanting to quickly access customer data, and use it for effective customer service, email marketing and personalization.
“It takes months to find a customer… seconds to lose one.”
Maintaining good relationships with customers is the ultimate key to a successful business. You would have heard the acronym “CRM” before, and ‘C’ here is for customers.
The customer is your first priority.
Remember the last time you were actually surprised by a delightful experience from a customer service team?
Maybe you ordered your favorite pizza online, only to find the restaurant didn’t have it in stock anymore. Instead of issuing a refund, the customer care representative had the pizza delivered right to your doorstep from another location. Or perhaps you booked a hotel with your family, and since the hotel was not all packed, the customer relationship manager offered you a large suite with a great view so you could enjoy the vacation.
The benefits of small business customer relationship management (CRM) are best understood from three different perspectives: the sales representative’s, the client’s, and management’s. Ultimately, CRM helps businesses deliver cohesive service and support to clients – a good thing for both sales and management.
In this age of technology, people are trying to multi-task throughout the day in order to get everything done, which can lead to burnout and often more chaos rather than organization.