At BigContacts, our mission is to offer small business owners affordable and easy-to-use tools that will help them to more effectively organize and grow their business. In September 2013 we announced that BigContacts partnered with ActiveCampaign. In that article we mentioned that through this partnership it was our goal to create the industry’s BEST integration between CRM & Email Marketing / Marketing Automation Software.
Want to grow your small business? The fastest and most reliable method is through developing solid, trusting customer relationships. Developing solid, trusting relationships means consistently staying in contact.
And consistently staying in contact means using email marketing software that offers automated and intelligent email campaigns. It’s your most powerful tool to build relationships and thus grow your business. So is it time for you to take your email marketing to the next level? Here are the signs that it’s time to upgrade how you do email marketing — and start automating your email process.
How do you communicate with current and future customers? No matter your industry, email is probably a core part of the equation. In fact, even in the face of newer alternatives, it has consistently been found to be the most popular form of digital communication across the globe.
Your contacts are organized, now how do you market to them? This is a very good question, and there is an even better answer, invest in CRM software that has a fully integrated Email Marketing module. CRM stands for customer relationship management. While this software excels at tracking and archiving all customer and contact interactions, so that you are provided with a comprehensive overview of your relationship and history with each customer, it also does so much more. CRM can help you drive sales and increase the potency of your email marketing campaigns. Let’s see how.
Especially for small businesses, picking the most relevant and successful digital marketing channel is a crucial step to achieving sustainable success. Limited budgets and time means not being able to accomplish a ‘blanket approach’; instead, you have to find the channels that work best for your needs.
A number of potential opportunities away. But in most cases, growing your small business is still most effective through email marketing. That is only true, of course, if you get the subject line right.
Email marketing is one of the most useful tools for small businesses. For a relatively low cost, you can send personalized emails to subscribers and keep them engaged with your brand. Despite this, many businesses struggle with email marketing because they don’t know how to write, design, or send emails out correctly. Here are a few tips to fix the most common mistakes we see: