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Use Headlines to Optimize Your Email Marketing

Use Headlines to Optimize Your Email Marketing

Especially for small businesses, picking the most relevant and successful digital marketing channel is a crucial step to achieving sustainable success. Limited budgets and time means not being able to accomplish a ‘blanket approach’; instead, you have to find the channels that work best for your needs.

A number of potential opportunities away. But in most cases, growing your small business is still most effective through email marketing. That is only true, of course, if you get the subject line right.
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5 Tips for Better Email Drip Marketing Campaigns

5 Tips for Better Email Drip Marketing Campaigns

The real value of your business lies largely in the health and profitability of your sales pipeline. After all, the most wonderful product in the world will sit on a shelf collecting dust if it is not marketed effectively. Today’s global marketplace allows very little leeway for ineffective sales strategies. That being the case, what can you do to keep your product in the forefront of the minds of your customers? How can you ensure that your marketing message is on-point and that no sales opportunity falls through the proverbial tracks?

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