When you start brainstorming ideas to enhance the effectiveness of your marketing campaigns, the term “personalization” will inevitably come up. In the current marketplace, businesses that strive to offer more personalized services automatically become front runners. But how do you give a personalized touch to all your emails? A well-collated...
Has email marketing run its course? This question gets thrown around quite a lot these days. While emails continue to be the most popular engagement channel, the overwhelming spam that users receive puts its credibility at stake. So, is it really wise for business owners to continue promoting their products and services through emails? A...
With BIGContacts, you have always been able create custom Email and Letter Templates that would merge standard (core) contact information into the body of either template type. We have recently expanded this customization to include custom fields. You can now merge data from any custom field that you have created in our system. This new feature...