Recent Articles

15 Best Bulk Email Senders in 2023

15 Best Bulk Email Senders in 2023

As per estimates, over 347 billion emails are sent and received every day. So, how do you stand out in this crowd? Pretty simple- with a well-crafted email strategy. And an important constituent of this strategy is bulk email campaigns. These emails can be promotional, transactional, or simply a means of communicating with clients. But it doesn’t...

Master Contact Management: 11 Best Practices That Guarantee Success

Master Contact Management: 11 Best Practices That Guarantee Success

Data entry, regular cleanups, managing user roles –  the to-do list is endless when it comes to contact management. A tiny oversight and the entire credibility of your contact database can be compromised! So how do you maximize the effectiveness of your contact management workflow? Simple- by deploying certain contact management best practices....

10 Best Ecommerce CRM Software to Streamline Operations

10 Best Ecommerce CRM Software to Streamline Operations

If you run an ecommerce business, you are no stranger to ever-changing customer needs and a fiercely competitive environment. Maximizing profits for your online store becomes significantly easier when you pair a robust ecommerce CRM platform with a well-thought-out strategy. The best CRM for ecommerce not only helps build stronger customer...

From Data to Insights: How CRM Reporting Drives Revenue Growth

From Data to Insights: How CRM Reporting Drives Revenue Growth

Wouldn’t managing your business become so much easier if you knew exactly what to do and when to do it? A pragmatic and data-driven approach to business management produces extraordinary results. It helps you outperform your competitors and scale operations. At the core of this approach is CRM reporting. Sure, most CRM users generate some form of...

Sales Funnel 101: The Ultimate Guide to Boost Your Revenue

Sales Funnel 101: The Ultimate Guide to Boost Your Revenue

Crafting the perfect product, conducting detailed research, multiple follow-ups, demos, and extensive nurturing – all to end up with a prospect leaving without buying! Whether you are a thriving business or an emerging startup, losing a sale is a familiar pain.  And more often than not, it can leave you wondering — what went wrong with my...

Email Tracking: A Definitive Guide for Businesses

Email Tracking: A Definitive Guide for Businesses

You’ve just sent an important email to a potential customer and eagerly await their response. Hours go by, and you start to wonder if they’ve even opened your email. Did it end up in their spam folder? Did they simply overlook it? Or worse yet, did they delete it without reading it? We’ve all been there. The uncertainty of whether or not your...

What Is CRM- Uncovering the Basics & Benefits

What Is CRM- Uncovering the Basics & Benefits

Nurturing customer relationships is critical for business success. But, maintaining these relationships can be tricky and demanding.  From customer preferences to previous interactions, there’s a lot to keep in mind when engaging with customers. This is where CRM comes in. But exactly what is CRM? And how does the software fit into the bigger...

Drip Email Campaigns: What They Are & How to Create

Drip Email Campaigns: What They Are & How to Create

You’ve got mail! 📨 347.3 billion emails are sent and received every day. In such a huge crowd, getting noticed by customers becomes all the more challenging for businesses. Drip email campaigns are the perfect way to stay on top of the customers’ minds. Marketers have long used this technique to deliver the most relevant messages at the...

Maximize Your ROI With Marketing Automation

Maximize Your ROI With Marketing Automation

Automation has proved its mettle in numerous business aspects. Whether it’s the sales process or customer service, automation can yield great rewards if implemented correctly. But one area that it has especially stood out in is marketing.  Conventional marketing channels and activities no longer produce the results that businesses desire....