Recent Articles

10 Best SugarCRM Alternatives in 2022

10 Best SugarCRM Alternatives in 2022

Customer relationship management has significantly evolved, with customers becoming more mindful of the level of personalization delivered to them. 

Having a reliable CRM tool at your disposal can help you keep track of customer data and utilize it to craft meaningful experiences that keep customers returning to your business. 

One of the most well-established names in the CRM industry is SugarCRM.  (more…)

Guide to Lead Qualification: Process, Definition

Guide to Lead Qualification: Process, Definition

‘Leads’ are potential customers that have to be encouraged to make the final purchase. 

However, not every lead that you capture will end up converting into a customer. 

In this situation, engaging with every lead in the same way just doesn’t make sense.  

With limited sales representatives and resources available, you need to allocate them judiciously. Devoting the same amount of time and resources to both qualified and unqualified leads is a recipe for disaster.  (more…)

Understanding CRM Technology & Its Benefits From 3 Perspectives

Understanding CRM Technology & Its Benefits From 3 Perspectives

Collecting client data is an integral part of any business’s operations.

From basic spreadsheets to advanced customer data management systems, every business uses some form of data collection and management for their prospects and customers. However, very few of them are able to keep this information organized.

To do so, they require a powerful customer relationship management or CRM system (more…)

Sales Development Representative: A Day in the Life

Sales Development Representative: A Day in the Life

Regardless of the industry type, maintaining a steady incoming stream of sales leads is one of the biggest challenges that salespeople face. 

With so much time spent looking for leads and determining if they would be a good fit as a customer, important sales opportunities usually get missed out on. 

Prospecting is a critical business component that significantly impacts revenue and therefore requires dedicated personnel for the job. 

A sales development representative (SDR) is a specialized individual responsible for finding prospective customers and initiating contact with them. (more…)