Let’s admit it, when we have a steady influx of leads in the pipeline, all we can think of is – the hard part is done so we can now sit back and relax.
Is your business spending thousands of dollars acquiring leads? If yes, then why are acquired leads slipping through the cracks? Well, a broken lead nurturing process can be the reason.
Investing hours on a lead only to get turned down later can be pretty disappointing. Not every lead you manage to pull in is there to make the purchase.
Customer relationship management is indispensable for businesses of all scales and types. It can help enterprises earn credibility and leverage it to increase profits. However, to accomplish this, it is important to keep CRM data clean and well-organized.