There’s no denying that customer satisfaction is crucial for the survival and success of any business. Surely, you need to acquire more customers to meet your sales and revenue goals. However, in order to grow your business, it is just as crucial to retaining the existing customers.
When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using the best CRM software.