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Top 14 HubSpot Alternatives & Competitors You Need to Try in 2023

HubSpot’s pioneering status in the world of inbound marketing has made it a highly preferred tool for businesses that need an all-encompassing tool without any of the complications. 

As a result of its broad range of features, reliable customer support, and free plan, HubSpot finds its way into most of the lists of top-rated CRM tools.

While Hubspot is one of the most reliable CRM tools, it isn’t necessarily always the right choice. 

This may be a consequence of specific business requirements or the expensive paid versions of the tool. 

If you are facing a similar situation and need to find an alternative solution to HubSpot, we’re here to help!

Consider these 14 Hubspot alternatives and competitors that are just as efficient and can meet your business needs effectively. 

HubSpot Alternatives at a Glance


Key features


BIGContacts Email marketing integration
Visual sales pipeline with drag & drop UI
Activity & communication tracking
Customized reporting
Big- $5/user/month
Bigger- $15/user/month
Biggest- $25/user/month
Enterprise- Custom pricing

Workflow automation
Pipeline management
Lead prioritization
Sales reporting

Free for 15 users

Basic- $12.29/user/month
Growth- $40.99/user/month
Pro- $65.59/user/month

Agile CRM

Lead capturing
Marketing automation
Social CRM
Mobile access
Free for 10 users
Starter: $9.99/user
Regular: $39.99/user
Enterprise: $64.99/ user


Forecast management
Reporting dashboard
Automated processes
Collaboration tools

Essentials: $25/user
Professional: $75/user
Enterprise: $150/user
Unlimited: $300/user
Zoho CRM

AI assistant
Workflow automation
Contact & lead management
Customer segmentation
Free for 3 users

Standard- $14/user/month
Professional- $23/user/month
Enterprise- $40/user/month
Ultimate- $52/user/month


Customizable tool
AI-based predictions
Customer journey tracking
Mobile application

Sugar Professional- $52/user/month
Sugar Sell- $80/user/month
Sugar Serve- $80/user/month
Sugar Enterprise- $85/user/month
Sugar Market- $1,000/month


Visual sales pipeline
Custom reminders
Email marketing
Reporting & analytics

Essential- $12.50/user/month
Advanced- $24.90/user/month
Professional- $49.90/user/month
Enterprise- $99/user/month

Insightly Communication tracking
Activity timeline
Custom alerts
Comprehensive dashboards

Plus- $29/user/month
Professional- $49/user/month
Enterprise- $99/user/month

Email templates
Collaboration tools
Webform connection
Social media integration
Starter- $19/user/month
Pro- $35/user/month


Task & project management
Collaboration tools such as company workspace and calendar
Sales intelligence

Free for unlimited users

Basic- $39/month for 5 users
Standard- $76/month for 50 users
Professional- $152/month for unlimited users

Less Annoying CRM Contact management
Mobile access
Highly customizable
Lead management


Conversation tracking
Intelligent predictions
Multichannel engagement
Real-time alerts

Essential- $18.95/user/month
Professional- $22.95/user/month
Enterprise- $32.95/user/month
Ultimate- $57.95/user/month

Freshworks CRM

Sales pipeline management
Lead capturing & assignment
Email templates
Social CRM

Free for unlimited users

Growth- $15/user/month
Pro- $39/user/month
Enterprise- $69/user/month


Marketing automation
Lead management
Sales automation
Real-time insights
Standard- Custom pricing
Professional- Custom pricing
Enterprise- Custom pricing

A Look at HubSpot

HubSpot is a comprehensive tool that brings sales, marketing, and customer service to a single platform. 

HubSpot’s comprehensive CRM is used by businesses of all sizes and types. A shared inbox, communication tracking, task management, and ticketing system are a few of the many valuable features that HubSpot offers. 

The reasons that have made HubSpot a favorite tool for businesses across multiple industries are: 

Free Plan

One thing that makes HubSpot stand apart from its competitors is its free plan. Compared to other CRM tools that block off even the most fundamental features from its free plan, HubSpot is comparatively much more functional.

Advanced Features

HubSpot offers a wide range of features that can strengthen your customer relationships. These include marketing automation, communication tracking, helpdesk integration, etc. HubSpot’s reporting feature is also highly advanced and functional.

Pipeline Management

HubSpot provides deeper visibility into the sales process with its effective pipeline management. You can create a custom sales pipeline to track your available opportunities and monitor their movement through the sales cycle. 

Reliable Customer Support

HubSpot offers a vast knowledge base to help you work with the tool smoothly. It also provides reliable customer support that addresses all issues promptly. 

Powerful Integrations

HubSpot can be connected with a variety of other business tools. These integrations can help you manage multiple processes from a single platform. 

Now, let’s take a look at the pricing structure of this CRM tool: 

  • Free Version- For unlimited users
  • Starter- $45/month
  • Professional- $1,600/month 
  • Enterprise- $4,000/month 

Why Look for HubSpot Alternatives?

Every business requires a specific set of functionality based on its needs and pain points.

Therefore, despite its many advantages, HubSpot may not turn out to be an ideal solution for every enterprise.   

Some of the reasons why some businesses look for an alternative to HubSpot CRM:

Pricing Structure

The pricing structure of HubSpot is a significant reason for businesses to look for other solutions. While the free version is available for unlimited users, certain features can only be accessed by higher-paying clients. 

The pricing structure of HubSpot involves separate costs for all of its modules. When you try to bundles these features, the overall cost significantly increases. The onboarding cost can further add to the expenses. 

Business Requirements

The functionality of the tool may not match your needs. In this case, it is best to look for a tool that offers the features you require and can be adapted according to your requirements. 


If your team members are having trouble using the tool, it is best to look for other alternatives that are more straightforward. Your team may also find the learning curve to be long or complicated. There are several other software similar to HubSpot that are easier to implement and can be chosen instead.  

Lack of Features

Another reason why businesses may have to look for alternative CRM solutions is the lack of certain features. Although HubSpot is a leading provider of CRM services, there are certain features that it lacks, including telephony and multiple pipelines. 

What Features to Look For?

Choosing a CRM solution is a highly consequential decision. 

There’s a lot that can go wrong. 

Investing in an incompatible CRM solution can end up being a waste of your time and money. 

Additionally, it can also jeopardize your customer relationships and put the profitability of your business at risk. 

Therefore, make sure that you find a tool with the most advanced features that can help you manage your customer relationships effectively. While the requirements can vary for every business, there are some indispensable features that are you must consider when looking for the best HubSpot alternatives:

Sales Pipeline

A custom sales pipeline can help you maximize your selling potential by ensuring leads are contacted at the right time with the most relevant information. Therefore, choosing a CRM system that allows you to build a custom sales pipeline is essential for the success of your sales efforts. 

With a sales pipeline, you can visualize where every opportunity currently stands in your sales cycle and discover any bottlenecks in your sales process. 

Email Marketing

The CRM tool should enable you to share personalized content with your contacts to drive customer engagement. With effective email marketing, you can acquire more leads, nurture them effectively and retain customers in the long run. 


Tracking the performance of your sales and marketing endeavors is vital to find out what works well for your business and what needs to be improved. 

Therefore, the reporting module of a CRM system should be highly functional. With standard and custom reports, you can keep track of all business activities and find out ways to maximize their efficiency. 


Choose a CRM system that allows you to work with all your favorite tools from a single platform. The types of integrations offered by a CRM tool can significantly affect its functionality. Therefore, choose a tool that provides multiple third-party integrations and can help you get things done from one place without worrying about data synchronization. 


80% of businesses using marketing automation see an increase in leads. A CRM tool with automation capabilities can help you eliminate the need for manual efforts and increase organizational efficiency. It can also help minimize errors and boost the productivity of your team. 

Lead Capturing & Management 

An essential factor to look for in a HubSpot alternative is lead capturing and management. The tool should allow you to capture incoming leads from various sources and store them in your CRM system. Along with lead capturing, the tool should also make it easy to score and prioritize leads to focus on high-value prospects. 

Read More: Free CRM Comparison Spreadsheet (+ How to Choose a CRM)

Our Selection Criteria for HubSpot Alternatives

Choosing the right CRM tool can get overwhelming. 

There is a long list of features to consider and several options to compare. 

Narrowing down to a few tools can help you carry out a detailed comparative analysis and find a tool that matches your needs. 

To ease this decision for you, we have created a list of the 14 best tools that can work as efficient Hubspot alternativesWe have compiled this list of tools based on selection criteria, which included:

  • Pricing: We have included the best HubSpot alternative for startups offering competitive pricing, keeping in mind their budgetary constraints.
  • User Reviews: We have considered the reviews for tools by real users on credible sources such as Capterra and GetApp. 
  • Overall Ratings: We have only included top-rated tools in this list to help you find a tool with advanced features and affordable pricing. 
  • Functionality: All the tools that we have included in the list offer feature similar to or better than HubSpot.

HubSpot Alternatives You Should Consider

The 14 best HubSpot alternatives that can work as effective CRM solutions for your startups include: 

1. BIGContacts

HubSpot Alternatives BIGContacts

BIGContacts has gained significant popularity as a CRM tool, and for good reason. This simple CRM solution has helped several small and medium enterprises optimize customer engagement to accelerate business growth. The tool works as an effective HubSpot CRM alternative owing to its easy-to-use interface and affordable pricing structure. The implementation of this CRM system is quick and easy. Additionally, BIGContacts offers highly reliable and prompt customer support to help you keep things running smoothly. 

How it stands out:

  • Email marketing 
  • Sales pipeline management
  • Social media tracking
  • Reporting & analytics
  • Automated reminders & follow-ups


The pricing options for BIGContacts include:

  • Free Trial- 15 days 
  • Big- $5/user/month
  • Bigger- $15/user/month
  • Biggest- $25/user/month
  • Enterprise- Custom pricing 

What Is Unique About BIGContacts

  • Marketing automation 
  • Webform connection 
  • Customizable records, views, fields, etc. 
  • Delightful customer support

2. EngageBay

HubSpot Alternatives EngageBay

Another efficient CRM like Hubspot that can work well for startups is EngageBay. The CRM system offers a 360° view of contact records that can help your sales representatives stay updated at all times. Along with workflow automation, EngageBay also provides helpdesk integration to strengthen your customer support efforts. You can use this contact management tool to prioritize high-value prospects and focus on deals with a higher likelihood of conversion. The contact data gets stored and updated automatically, eliminating manual data entry. 

How it Stands Out:

  • Lead nurturing 
  • Sales automation 
  • Email integration 
  • Reporting & analytics 
  • Third-party integrations


EngageBay can be used for free by up to 15 users.

  • Basic- $12.29/user/month
  • Growth- $40.99/user/month
  • Pro- $65.59/user/month

Why We Picked It, What Is Unique About EngageBay

  • Telephony integration 
  • Lead capturing
  • Integrated calendar 
  • Marketing automation 

3. Agile CRM

HubSpot Alternatives Agile CRM

One of the most affordable HubSpot alternative is Agile CRM. This tool offers advanced contact management features to help your business form long-lasting customer relationships. You can add custom data fields to the contact records according to your requirements. With Agile CRM, you can schedule and record calls with your contacts to keep track of all interactions. Furthermore, the CRM system offers multiple integrations, including Twilio, Zendesk, and Xero, among others.

How it Stands Out:

  • Social CRM
  • Email synchronization
  • Activity tracking 
  • Easy import of data 
  • Third-party integrations


Agile CRM is free for 10 users.

  • Starter: $9.99/user 
  • Regular: $39.99/user
  • Enterprise: $64.99/ user

Why We Picked It, What Is Unique About Agile CRM

  • Email marketing integration 
  • Analytics capabilities 
  • Customer segmentation 
  • Bulk actions for contact management 

4. Salesforce

HubSpot Alternatives Salesforce

Salesforce is a leading provider of CRM solutions to businesses of all sizes. It offers features such as lead management, pipeline tracking, and reporting. Additionally, Salesforce offers valuable business insights with its data intelligence. You can use this CRM tool to capture, score and route leads. Salesforce also helps craft and track personalized marketing campaigns to drive customer engagement for your business. You can use the tool’s collaboration feature to boost internal communication and get things done on time. 

How it Stands Out:

  • Lead management
  • Comprehensive dashboards 
  • Sales & revenue forecasting
  • Automation of repetitive tasks
  • Profile enrichment with social media tracking  


  • Free Trial- 30 days 
  • Essentials: $25/user
  • Professional: $75/user
  • Enterprise: $150/user
  • Unlimited: $300/user

Why We Picked It, What Is Unique About Salesforce

  • Business intelligence 
  • Cloud-based access 
  • Personalized marketing 
  • Sales automation

5. Zoho CRM

HubSpot Alternatives Zoho CRM

Zoho CRM is a well-trusted solution for businesses to garner more sales. With advanced features such as sales & marketing automation, predictive analytics, and customer journey management,  Zoho CRM can work as an efficient HubSpot cheaper alternative. You can use this tool to bring your sales, marketing, and customer support teams together by enabling them to share data more efficiently.  Zoho CRM can help you communicate with your customers via multiple channels, including chat, email, call, social media platforms, etc.

How it Stands Out:

  • Collaboration tools 
  • Remote access
  • Contact management
  • Lead nurturing 
  • AI-based predictions 


Zoho CRM is free for 3 users. 

  • Standard- $14/user/month
  • Professional- $23/user/month
  • Enterprise- $40/user/month
  • Ultimate- $52/user/month

Why We Picked It, What Is Unique About Zoho

  • Mobile CRM
  • Real-time notifications
  • Social media integration

6. SugarCRM

HubSpot Alternatives SugarCRM

If you are looking for a customizable CRM solution, SugarCRM can work as a great alternative to Hubspot. The tool keeps all your contact information organized and readily available. SugarCRM enables businesses to capture and nurture high-quality leads with AI-based predictive lead scoring. The drag & drop UI of the tool helps you build custom landing pages, emails, etc. Furthermore, you can measure the performance of your business operations with the help of reporting & analytics feature of SugarCRM. 

How it Stands Out:

  • AI-based CRM
  • Lead capturing & nurturing 
  • Email marketing 
  • Advanced reporting module 
  • Omnichannel engagement 


SugarCRM has the following pricing options: 

  • Sugar Professional- $52/user/month
  • Sugar Sell- $80/user/month
  • Sugar Serve- $80/user/month
  • Sugar Enterprise- $85/user/month
  • Sugar Market- $1,000/month

Why We Picked It, What Is Unique About SugarCRM

  • Sales & marketing automation
  • Data security 
  • Customer experience management 
  • Performance analytics 

7. Pipedrive

HubSpot Alternatives Pipedrive

Pipedrive is a CRM tool that focuses on sales pipeline tracking & management. It enables you to view the position of every lead to find out how close they are to making the final decision. Schedule and track activities, take notes, add files and collaborate with team members on the go with Pipedrive mobile CRM. The CRM tool also allows you to share personalized emails and track their engagement levels. 

How it Stands Out:

  • Automated email marketing 
  • Sales pipeline management 
  • Drag & drop UI to move deals 
  • Communication tracking 
  • Forecasting tools 


The pricing options for Pipedrive CRM are:

  • Essential- $12.50/user/month
  • Advanced- $24.90/user/month
  • Professional- $49.90/user/month
  • Enterprise- $99/user/month

Why We Picked It, What Is Unique About Pipedrive

  • Email templates & synchronization 
  • Easy set-up 
  • Activity tracking 
  • Custom reminders 

8. Insightly

HubSpot Alternatives Insightly

Insightly is an alternative CRM to HubSpot with business intelligence capabilities. It allows you to establish an automated workflow to boost your team’s productivity. What’s more impressive about Insightly is that you get complete control over how much access every team member has for the contact data. You can set up custom user roles and permissions to ensure that the hierarchical access level is maintained and the data security is not compromised. With Insightly’s powerful reporting & analytics module, tracking progress also becomes significantly easier.  

How it Stands Out:

  • Easy drag & drop UI
  • Custom applications 
  • Real-time alerts 
  • Workflow automation 
  • Bulk emails 


  • Plus- $29/user/month
  • Professional- $49/user/month
  • Enterprise- $99/user/month

Why We Picked It, What Is Unique About Insightly

  • Customizable workflow 
  • Lead management 
  • Marketing automation 
  • Data visualization

9. Nutshell

HubSpot Alternatives Nutshell

Nutshell is one of the best alternative to HubSpot with email automation and tracking capabilities. It allows you to store all details, notes, and previous interactions for all contacts in one place. This quick access allows your representatives to reach out to the prospects at the most appropriate time. Nutshell also offers customizable reports to help you track any relevant metric of your choice. 

How it Stands Out:

  • Drip email campaigns 
  • Pipeline management
  • Customer segmentation
  • Sales process automation
  • Lead generation


The pricing options for Nutshell CRM are:

  • Starter- $19/user/month
  • Pro- $35/user/month

Why We Picked It, What Is Unique About Nutshell

  • Email templates 
  • Marketing automation 
  • Custom views & modules 
  • Integrations such as Gmail, Mailchimp, etc.

10. Bitrix24

HubSpot Alternatives Bitrix24

If you are looking for free alternatives to HubSpot that can boost your conversion rate and help form better relationships with your customers, Bitrix24 can be a great choice. This CRM tool offers contact management, marketing automation, and sales analytics to help you take charge of your business.  Bitrix24 can also help your team collaborate more diligently. The tool can be connected to web forms, enabling you to capture high-quality leads.

How it Stands Out:

  • Sales pipeline management 
  • Email marketing 
  • Calendar & activity tracking 
  • Social media integration
  • Sales analytics


Bitrix24 CRM is a free alternative to HubSpot CRM.

Other pricing options include:

  • Basic- $39/month for 5 users
  • Standard- $76/month for 50 users
  • Professional- $152/month for unlimited users

Why We Picked It, What Is Unique About Bitrix24

  • Lead capturing 
  • Omnichannel engagement 
  • Mobile application 
  • Customer segmentation

11. Less Annoying CRM

Less Annoying CRM is an alternative to HubSpot for small businesses. By helping you track the position of all leads, the CRM tool ensures that you do not miss out on any follow-up. All your emails are logged against contact records, allowing you to access them whenever required. Your data is completely secure on Less Annoying CRM with powerful backups and security features. One of the best features of this CRM is the daily agendas for your team members, delivered straight to their inboxes. 

How it Stands Out:

  • Communication tracking
  • Easy data import/export
  • Sales pipeline management 
  • Team activity calendar  
  • Collaboration tools


  • Free trial- 30 days
  • Less Annoying CRM is available for $15/user/month. 

Why We Picked It, What Is Unique About Less Annoying CRM

  • Google calendar integration
  • Uncomplicated design 
  • Customizable modules
  • Web-based access

12. Nextiva

HubSpot Alternatives Nextiva

Nextiva is a powerful contact management solution that can help businesses optimize their customer relationships and boost team productivity. This tool allows you to streamline all your communication and bring them to a single platform. With the team activity tracking, chat, and remote access features of Nextiva, the internal collaboration for your business can be significantly improved. It also offers intelligent automation capabilities to enhance your customer engagement. 

How it Stands Out:

  • Automation of repetitive tasks
  • AI-based CRM
  • Intelligent predictions 
  • Integrated telephony


The pricing plans for Nextiva include: 

  • Essential- $18.95/user/month
  • Professional- $22.95/user/month
  • Enterprise- $32.95/user/month 
  • Ultimate- $57.95/user/month

Why We Picked It, What Is Unique About Nextiva

  • Powerful analytics
  • Customer support
  • Automated processes
  • Collaboration tools 

13. Freshworks CRM

 HubSpot Alternatives Freshworks CRM

Freshworks is a customizable CRM solution that can be modified according to your business needs. The tool automatically logs all your interactions to create detailed activity timelines and help you stay on top of all things. It also allows you to track various KPIs to optimize the performance of your business operations. With Freshworks, you can schedule bulk emails and create custom user roles. The tool also offers AI-based insights to help you make more informed business decisions. 

How it Stands Out:

  • Email synchronization
  • Webform connection  
  • Workflow automation
  • Pipeline management
  • AI-based suggestions


Along with a free version for unlimited users, the following pricing options are available for Freshworks: 

  • Growth- $15/user/month
  • Pro- $39/user/month
  • Enterprise- $69/user/month

Why We Picked It, What Is Unique About Freshworks CRM

  • Activity timeline 
  • Deduplication of contacts 
  • Standard & custom reports 
  • Real-time notifications


HubSpot Alternatives SAP CRM

SAP CRM is one of the best HubSpot CRM alternatives that can help you craft personalized and engaging customer experiences that can drive up your retention levels. Sales intelligence can help you make the most out of your sales data and use it to drive more conversions. By orchestrating exceptional customer experiences, SAP CRM can contribute to an increase in your profitability. The efficient management of data allows you to discover upselling opportunities. 

How it Stands Out:

  • Sales automation
  • Data privacy 
  • Marketing analytics
  • AI-enabled platform
  • Customer ticket tracking


SAP CRM offers the following plans with custom pricing based on your requirements-

  • Free trial- 30 days
  • Standard
  • Professional
  • Enterprise

Why We Picked It, What Is Unique About SAP CRM

  • Detailed contact profiles 
  • Marketing module
  • Actionable insights 
  • Personalized interactions 

HubSpot Alternatives – Which One to Go For?

Investing in the right CRM solution can keep your contact data well-organized and accessible. This can further contribute to improved customer experiences and satisfaction. 

While Hubspot occupies an important position in the CRM industry, it may not be the best choice for every business. 

If the steep pricing or blocked-off features make Hubspot unsuitable for your small business, there is a broad range of options that you can choose from instead. 

The 14 HubSpot alternatives mentioned above are the top-rated CRMs with the most advanced features and affordable pricing. You can compare these tools against your needs to find the most optimal CRM solution for your business. Make sure to go for the free trial to understand how well the tool can align with your business objectives. 

Our top pick: A tool that matches all the business needs of small and medium businesses and can work as a better alternative to Hubspot is BIGContacts. It offers powerful email marketing, custom reporting, task tracking, and sales pipeline management to help keep your customer relationships optimized and well-managed. You can rely on this CRM tool to access essential contact data from any device and be ready to sell on the go!

Do you want to make more sales?

BIGContacts is the #1 contact management software & CRM to close more sales.

About the author

Caleb Mitchell is BIGContacts' senior product manager with a deep-rooted passion for tech and customer relationship management. He holds a Master's in Business Analytics from the University of Pennsylvania. Caleb steers the way for CRM innovation with a blend of analytic prowess and technical expertise, drawing from his extensive background in data analytics and software development. He's a fervent writer on CRM, SaaS, automation, customer relationship management, AI, and predictive analytics, with his work regularly published in TechCrunch, SaaS Mag, and Customer Think. Connect with Caleb through his LinkedIn profile for insights on CRM strategies and to engage in solution-oriented discussions.