You’ve got mail! ? 347.3 billion emails are sent and received every day. In such a huge crowd, getting noticed by customers becomes all the more challenging for businesses.
Automation has proved its mettle in numerous business aspects. Whether it’s the sales process or customer service, automation can yield great rewards if implemented correctly. But one area that it has especially stood out in is marketing.
Think back to the time you couldn’t remember that important detail during a client call and spent hours sifting through your contact database files, only to lose the opportunity!
Dividing your customers into arbitrary categories should never be mistaken for an effective segmentation approach. With so much noise in the market, it’s time to move on to a more all-rounded system to segment your customer base. Since it can be challenging to know what your customers want, how they behave, and what motivates them...
Contact database management has seen a monumental shift from manual address books and simple spreadsheets to more advanced and automated software. However, at the heart of this management process, the crucial element remains the contact data itself.
Keeping track of contact details, tasks, birthdays, appointments, etc., can be a tedious and cumbersome job, especially if done manually for a large number of people.
What does it take to delight customers? While the question may bring forth a number of factors that influence customer satisfaction, all of them have one thing in common- they rely on you knowing your customers well.