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Recent Articles

Understanding CRM Technology & Its Benefits From 3 Perspectives

Understanding CRM Technology & Its Benefits From 3 Perspectives

Collecting client data is an integral part of any business’s operations. From basic spreadsheets to advanced customer data management systems, every business uses some form of data collection and management for their prospects and customers. However, very few of them are able to keep this information organized. To do so, they require a powerful...

Adopting New Technology – Web Based CRM Software

Adopting New Technology – Web Based CRM Software

The technology adoption life cycle is a sociological model, originally developed by Joe M. Bohlen and George M. Beal in 1957 at Iowa State College. Its purpose was to track the purchase patterns of hybrid seed corn by farmers. Approximately six years later Everett Rogers broadened the use of this model in his book, Diffusion of Innovations. The...

CRM Glossary & Definitions

CRM Glossary & Definitions

No one likes confusing business jargon. But sometimes, when you are new to something (particularly with business software), it is inevitable. Understanding CRM terminology is easy if you work with CRM software every day, but many clients and businesses are new to CRM systems so it can quickly get overwhelming and confusing. So here at...

4 Innovative, Nontraditional Funding Ideas for Small Business

4 Innovative, Nontraditional Funding Ideas for Small Business

Whether you are starting a new business or looking to expand your existing offer by adding a new product line or simply expanding your space, funding will be a crucial part of your endeavor. And sure, you can look for investors or get a bank loan, but you may also look at more innovative ways to raise your funds. To help you in that process, here...