When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using CRM software.
Let’s look at a simple example first. The return on investment (ROI) calculation is quite popular and done frequently in businesses. Marketers always want to check their effectiveness. Let’s assume that a marketing team used $15,000 for a digital advertising campaign, and within a month, that helped them gain 30 new customers with $30,000 of recurring annual revenue. (more…)
Are you late to follow-up on your leads? Does your marketing team target an audience with the wrong message? Are customer resolutions delayed on account of inaccurate or incomplete information?
If you answer yes to any of these, there’s a solution. With CRM software, you can drive sales, reduce errors, and improve communication throughout your business and customer experience. But if these challenges continue to slow you down, your productivity with suffer and you’ll lose valuable customers.
Here are 7 ways CRM Software can help effectively manage tasks and improve your workflow.
Small business owners know that the most important thing is to make decisions based on data. It’s not enough to go with your gut to understand how your business is performing; you need hard evidence.
The “hard evidence” is often referred to as Business Intelligence (BI). As the market moves more and more into the digital universe, BI is becoming a necessity for successful sales and marketing campaigns. (more…)
Did you know that CRM software is one of the biggest software markets in the world?
One of the biggest factors behind it’s growth is companies wanting to quickly access customer data, and use it for effective customer service, email marketing and personalization.
“It takes months to find a customer… seconds to lose one.”
Maintaining good relationships with customers is the ultimate key to a successful business. You would have heard the acronym “CRM” before, and ‘C’ here is for customers.
The customer is your first priority.
The benefits of small business customer relationship management (CRM) are best understood from three different perspectives: the sales representative’s, the client’s, and management’s. Ultimately, CRM helps businesses deliver cohesive service and support to clients – a good thing for both sales and management.