‘Workflow’ is a term that is quite common in business circles. It encompasses a series of steps that can help accomplish certain goals.
While this knowledge is pretty common, what most people lack is an understanding of how to create and manage a custom workflow for their business. (more…)
Powerful customer relationships can help businesses stand the test of time. Earning customer loyalty isn’t the easiest thing to do, but it is extremely rewarding!
Customer relationship management aims at making this process easier by efficiently organizing contact data to help track, modify and personalize every interaction.
While most businesses take their time to find the best CRM software, very few of them pay attention to its implementation. Consequently, they see no real results and are left wondering- (more…)
CRM or email marketing is a common debate that has been making rounds among marketers for a long time.
While both CRM and emails have proven to be effective marketing tools, the question worth asking is:
Which out of these two should you implement, and is there a way to get the best of both worlds? (more…)
When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using the best CRM software.
Let’s look at a simple example first. The return on investment (ROI) calculation is quite popular and done frequently in businesses. Marketers always want to check their effectiveness. Let’s assume that a marketing team used $15,000 for a digital advertising campaign, and within a month, that helped them gain 30 new customers with $30,000 of recurring annual revenue. (more…)
Small business owners know that the most important thing is to make decisions based on data. It’s not enough to go with your gut to understand how your business is performing; you need hard evidence.
The “hard evidence” is often referred to as Business Intelligence (BI). As the market moves more and more into the digital universe, BI is becoming a necessity for successful sales and marketing campaigns. (more…)
One of the biggest factors behind it’s growth is companies wanting to quickly access customer data, and use it for effective customer service, email marketing and personalization.