Recent Articles

Email Welcome Series Best Practices: 9 Steps to Win Over New Subscribers

Email Welcome Series Best Practices: 9 Steps to Win Over New Subscribers

Someone hands you their email address, and then… nothing happens for three days. That gap is exactly what an email welcome series is built to close, and it’s the single biggest missed opportunity I see in email marketing today. I’ve watched brands double their early engagement just by turning one lonely “thanks for signing up”...
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The CRM Implementation Plan: 12 Step Strategy Process

The CRM Implementation Plan: 12 Step Strategy Process

I’ve learned that CRM implementation isn’t just about turning on a tool. It’s about helping your sales professionals work in a more productive way.  Quick story. I joined a team when they had recently bought a CRM system. Only 18% were using it to its full potential. They bought all the fancy features but skipped...
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