Recent Articles

The CRM Implementation Plan: 12 Step Strategy Process

The CRM Implementation Plan: 12 Step Strategy Process

While most businesses take their time to find the best CRM software, very few of them pay attention to its implementation. Consequently, they see no real results and are left wondering- What went wrong? Mere adoption of CRM isn’t enough to guarantee profits for your business. To add a CRM tool to your company’s tech stack, you must have a proper...

Building a CRM Strategy: All You Need to Know

Building a CRM Strategy: All You Need to Know

Whether you are a well-recognized enterprise or an upcoming startup, a CRM strategy can play a pivotal role in your growth.  In the absence of such a strategy, things can quickly go haywire, leading to your CRM implementation going obsolete. To avoid this, you must invest your time and resources into building an effective and scalable strategy. ...

Best Practices for Sales Opportunity Management

Best Practices for Sales Opportunity Management

Let’s admit it, when we have a steady influx of leads in the pipeline, all we can think of is – the hard part is done so we can now sit back and relax. Believe it or not, this is where the real hard work starts! After acquiring the leads, you need to nudge them towards the purchase process to get real profits. You have to handle the lead...

8 Lead Nurturing Best Practices to Boost Your Sales

8 Lead Nurturing Best Practices to Boost Your Sales

Is your business spending thousands of dollars acquiring leads? If yes, then why are acquired leads slipping through the cracks? Well, a broken lead nurturing process can be the reason. Let’s be honest, nobody likes losing out on hard-earned leads. However, lead nurturing best practices can turn the tables for your business.  With effective lead...

10 Lead Scoring Best Practices To Improve Your Sales Lead Quality

10 Lead Scoring Best Practices To Improve Your Sales Lead Quality

Investing hours on a lead only to get turned down later can be pretty disappointing.  Not every lead you manage to pull in is there to make the purchase.  Wouldn’t it be perfect if you could identify the intention of your leads right off the bat? This can help you avoid wasting time chasing after prospects that are not going to convert. This...

How to Keep Your CRM Data Clean: 10 Best Practices to Get Started

How to Keep Your CRM Data Clean: 10 Best Practices to Get Started

Customer relationship management is indispensable for businesses of all scales and types. It can help enterprises earn credibility and leverage it to increase profits. However, to accomplish this, it is important to keep CRM data clean and well-organized. Every business collects and stores customer data for future reference. This data can be...