If there is one thing that business owners want full control over, it’s customer data. The entire journey from lead generation to client retention depends on how meticulously you manage customer data and how smartly you put it to use. This brings forth the million-dollar question that every business is seeking the answer to. What is the...
When you start your search for the best CRM software for your business, the two most popular names that pop up are SugarCRM and Salesforce CRM platforms. However, since both CRM systems have advanced features, competitive pricing plans, and are intuitive, choosing between the two is indeed a challenging task. The best way to decide is to compare...
When you start brainstorming ideas to enhance the effectiveness of your marketing campaigns, the term “personalization” will inevitably come up. In the current marketplace, businesses that strive to offer more personalized services automatically become front runners. But how do you give a personalized touch to all your emails? A well-collated...
Missed follow-ups inevitably result in the loss of important opportunities. But with so many prospects to keep track of, how do you ensure that follow-up emails are delivered to them at the right time? Furthermore, how do you ascertain that the emails are highly relevant to your audience, based on the stage they are currently in? This is where...
If there is one thing that’s on the mind of every businessperson today, that is: “How to grow sales and keep the revenue rolling!” Whether it’s a small mom-and-pop store or a big million-dollar company with a global foothold, every business is trying to figure out the magic formula to achieve maximum sales. However, the reality is there is no...
Every small business starts with the dream of making it big someday. Ask small companies about their mission, and you are likely to get the answer: “We want to win customers and build lasting relationships that accelerate our growth process.” However, this can be a distant dream for most businesses running with a tight budget and limited...
In the current market landscape, CRM or customer relationship management tools are the backbone of every enterprise. They help enhance customer experiences, increase team productivity, and automate redundant tasks, contributing to more efficient business processes. Since these tools offer such an array of benefits, an enterprise needs to invest...
Accounting can be a hassle without the right tools at your disposal. Quickbooks is currently one of the most popular accounting software for businesses across various industries. It is essentially used to organize the financial information for a business. However, it does not offer the functionality to keep related information for contacts...
Bringing in high-quality leads is a challenging business process. However, your work is far from being over when you get access to these leads. More often than not, marketing leads do not have the adequate information to make the final purchase decision. If not provided with relevant information at the right time, these leads are likely to fall...