Customer retention isn’t just about bringing customers back. It’s also about keeping them away from competitors. To keep your customer service from growing stale, try out these techniques:
Use chatbots to deal with minor complaints
If you give customers multiple options to contact your business, then it will get difficult to deal with all the complaints. Rather than telling them to contact a separate department, you should attend to the issue on the same platform.
The purchasing habits of millennials is a puzzle many brands, businesses, and retailers are desperate to understand. Currently accounting for 21-26 percent of the population, millennials are responsible for approximately 33-35 percent of retail spending. They represent a massive segment of the economy, and they are notoriously difficult to market to with traditional means. As they are incredibly tech savvy shoppers that look to connect with brands through technology and social media in a personal way, nurturing and retaining millennial consumers requires a much higher level of customer tracking and interaction than previous generations.
Customer retention is arguably the most important aspect of marketing. If you can’t hold on to your customers, then what’s the point of spending money to find new ones? It’s like adding more water to a bucket that has a hole at the bottom.
You have to get to the solution of the problem. In this case, it means finding out why customers aren’t returning to your business and implementing a corresponding strategy to stop the bleeding. Here are a few ones you can try, depending on your particular problem.
How do you communicate with current and future customers? No matter your industry, email is probably a core part of the equation. In fact, even in the face of newer alternatives, it has consistently been found to be the most popular form of digital communication across the globe.
One of the many benefits of choosing BigContacts to manage your prospect and customer relationships is our unique “Contact Dashboard”. The Contact Dashboard allows you to easily capture and store all communications with your contacts—including notes, calls, meetings, tasks, files, photos, sales opportunities and EMAIL!
Bottom line: You can manage your prospect and customer relationships by keeping track of all activity in a single, intelligent platform.