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Advantages and Disadvantages of Email Marketing

Advantages and Disadvantages of Email Marketing

Has email marketing run its course? This question gets thrown around quite a lot these days.  While emails continue to be the most popular engagement channel, the overwhelming spam that users receive puts its credibility at stake. 
What is Lead Management in CRM?

What is Lead Management in CRM?

Every business needs access to high-quality leads to sustain. While all enterprises focus on lead generation, many of them tend to overlook how these leads are handled once they are acquired.