Sales Engagement Tools: 30 Top Picks

What does it take to convert prospects into long-term customers?

Timely follow-ups, personalized services, well-optimized interactions … there’s a lot more from where this came from! While multiple factors come into play for the success of sales, one that effectively stands out is the quality of interactions you have with prospects and customers. In other words, your sales engagement efforts define your overall business profitability.

In order to drive better engagement, you must invest in dynamic and adaptable sales engagement tools. Such a tool can help ensure that every interaction you have with your clients is relevant and effective, irrespective of whether it happens via email, phone, or social media.

But finding this tool is no cakewalk!

 With so many options out there, choosing one that ticks all the boxes for you can be daunting. To make the selection easier for you, we have put together a list of the 30 best sales engagement tools available on the market today. Use this detailed comparison guide for selecting the most optimal solution for your sales engagement needs and start improving your sales performance. 

What is Sales Engagement?

Sales engagement encompasses all the interactions between prospects and a business persuading them to make a purchase. These interactions could either be conducted in person, over the phone or online. 

Sales representatives need to deliver the most appropriate information at every stage of the buyer’s journey. This is why sales teams need a well-defined engagement strategy, including multiple channels and touchpoints. Such a strategy can be crafted and executed using a tool that aligns with your specific needs and enables your sales representatives to drive opportunities toward positive outcomes.

What Features Are Needed in a Sales Engagement Tool?

Conversational selling is a powerful tool for sales representatives. This is why a mere 7% of top performers pitch their offers, while the rest engage prospects through conversations about their challenges and needs. 

Such a conversational approach to selling can be adopted efficiently only with a powerful engagement tool. This can not only help you close more deals but also increase your average deal size, help boost your bottom line, and enable you to build a loyal customer base. Here are some essential features to consider when selecting such an application for your business:

• Contact Management 

A sales engagement tool should help in managing your contact database, enabling you to personalize your engagement. It should allow you to store the most relevant information related to your clients and make the data readily accessible.

• Automation

The tool should help you be more productive by freeing you from repetitive processes such as manual data entry, setting up auto-dialers, or sending out follow-ups. It should automate redundant tasks and help you establish custom workflows to keep things moving forward without any manual intervention.

• Reporting 

Sales engagement platforms should offer robust reporting and analytics capabilities. It should provide real-time insights to improve the effectiveness of your sales outreach efforts. The tool must enable you to track relevant engagement metrics and make accurate revenue forecasts.   

• Mobile Access 

Mobile access is a crucial feature of engagement tools that lets all sales representatives stay updated with relevant information on the go. The sales engagement platform that you invest in must be accessible from any remote device, so your conversations are never halted, even when you’re out of the office.

• Integrations 

Look for a tool that integrates with the existing tools in your company’s tech stack. These include email marketing tools, sales dialers, CRMs, analytics tools, and other such solutions that can accelerate your sales process.

Comparison of the Best Sales Engagement Tools

Salesloft lets you build stronger customer relationships by delivering hyper-personalized experiences. The tool can be utilized for prospecting, selling, and post-sale engagement. This comprehensive outreach sales engagement platform can grow your revenue by helping you find the right prospects and orchestrate the most appropriate engagement experiences for them.

Key Features:

• Deliver more personalized interactions to your customers. 
• Use in-depth reporting and analytics to identify actions that increase your revenue. 
• Improve forecasting accuracy for deals with enhanced visibility into sales data.
• Manage sales opportunities using a visual pipeline. 
• Record calls and provide relevant sales coaching to improve your team’s performance.

Pricing:

Available on request 

Pros:

• All sales activities are automatically synchronized with your CRM application. 
• Integrate Salesloft with various business applications, including Sendoso, Orum, 6sense, Alyce, etc. 

Cons:

• User interface needs considerable improvement.
• Technical support for the tool is not up to the mark.

15. Mixmax

Mixmax is one of the best sales engagement platforms that helps you automate tasks to improve your team productivity and business efficiency. You can use the platform to embed polls in your emails, make phone calls, and track the performance of emails in real-time. The tool works within Gmail and helps you create automated rules for improved sales engagement. 

Key Features:

• Personalize email sequences and schedule delivery to improve sales engagement.
• Automate your workflow to reduce busywork and increase productivity.
• Enable prospects to book appointments with one-click scheduling.
• Create unlimited email templates using an easy-to-use builder.
• Get access to a sidebar that displays all the associated information for enhancing personalization.  

Pricing:

Free plan available 

Paid plans start from $9/user/month 

Pros:

• Get instant notifications and reminders to engage with prospects at the right time.
• Connect the software with a number of sales tools, including Slack, DocuSign, and Salesforce. 

Cons:

• The sidebar is slow to load at times.
• The tool has a cluttered interface.

16. Airborneapp

Airborneapp offers sales engagement and automation functionality to help you make more profits. You can use the tool to manage client data seamlessly and utilize it to personalize outreach across multiple channels. Airborneapp lets you set up templates, create automated follow-up sequences, and track sales engagement performance in real-time.  

Key Features:

• Build engagement sequences, including multiple channels like emails, calls, and LinkedIn.

• • Create automated rules for simplifying and increasing the efficiency of sales workflows.

• Create user roles and permissions to enhance team collaboration and accountability.

• Prioritize leads, personalize outreach emails, and track campaigns effortlessly. 
• Monitor team and engagement performance with one-click reports. 

Pricing:

Starts from $60/month 

Pros:

• Set up instant alerts and reminders for well-timed engagement.  
• Improve email deliverability with randomized sending times and email warm-up. 

Cons:

• The tool’s user experience could be better. 
• It lacks advanced segmentation and filtering options. 

17. Groove

Groove lets you improve your sales performance by standardizing processes. You can use the tool to automatically record sales calls and review them to identify areas of improvement and insights into customer behavior. It also lets you collaborate with your team in real-time in order to drive better sales outcomes.

Key Features:

• View last touches and account-based engagement for contacts in one place.
• Use conversational intelligence to improve sales engagement and close more deals.
• Get AI-powered insights to make more accurate business decisions.
• Share customized meeting scheduling links via emails or add them to your website.
•  Improve forecasting accuracy, track ROI, and stay updated with activity history. 

Pricing:

Available on request 

Pros:

• Customize workflows, objects, and data models, according to your business needs.
• Use the mobile application to engage with prospects and customers anywhere. 

Cons:

• The Chrome extension disconnects at times. 
• The user interface needs improvement. 

18. VanillaSoft

VanillaSoft lets you close more deals by aiding omnichannel sales engagement. The software provides improved visibility into every lead and their associated details, helping you offer more personalized interactions. It offers automated progressive dialing, saving time for your sales team. You can also record calls for quality control and feedback purposes. 

Key Features:

• Improve sales engagement with automated email and SMS marketing.
• Use logical branching to deliver the most relevant sales engagement to your customers.
• Prioritize and route leads effectively to ensure that important opportunities are not missed.
• Find more high-quality prospects from the tool’s vast database of contacts.
• The VoIP system offers functionality such as voicemail drop and text messaging.

Pricing:

Available on request 

Pros:

• Set and manage appointments with prospects effortlessly. 
• Verify the email and phone numbers of prospects in real-time.

Cons:

• Customer support is frequently unavailable.
• It does not offer a mobile app. 

19. Apollo.io

Apollo.io improves prospecting and engagement, helping you get more revenue. The tool can be used to automate emails and calls, so you can engage with prospects at the right time. It helps improve personalization using custom data fields and tokens. Apollo also provides detailed engagement analytics, helping you optimize your future campaigns.

Key Features:

• Grow your prospect list with verified email addresses and phone numbers. 
• Keep prospects and customers well-engaged using automated workflows. 
• Perform A/B split tests to optimize your outreach campaigns. 
• Create multi-channel engagement sequences to improve sales engagement.  
• Use the Chrome extension to improve sales prospecting. 

Pricing:

Free plan available 

Paid plans start from $39/user/month 

Pros:

• Integrate the tool with applications such as LinkedIn, Gmail, Salesforce, etc. 
• Get access to customizable templates to save time for your sales team. 

Cons:

• Contact records are often duplicated. 
• The application crashes frequently. 

20.  ActiveCampaign

ActiveCampaign is an automation platform that can scale your sales engagement, enabling you to reach more prospects effectively. Using this software, you can create one-to-one personalized email automation sequences and enhance your sales engagement. ActiveCampaign also lets you map your customer journeys and identify actions that boost conversion. 

Key Features:

• Set up multi-channel sales engagement sequences, including one-to-one emails.
• Score your leads and trigger email campaigns based on changes to lead score.
• Get win and loss predictions to engage with the right people. 
• Monitor the effectiveness of various engagement channels with attribution reports. 
• Improve personalization for your engagement by bringing all previous touches and customer information to one place.

Pricing:

Starts from $29/month

Pros:

• Perform A/B split tests for your automation workflows. 
• Stay updated with the position of your sales opportunities using a detailed pipeline view. 

Cons:

• The application is slow to load.
• It does not provide comprehensive views of each contact record.

21. Dooly

Dooly lets you update your pipeline with a single click, so you can save more time. The tool helps sales teams be more productive by automatically synchronizing and updating all interactions in your system. You can create repeatable workflows for your sales team to ensure an increase in your business revenue. 

Key Features:

• Keep your pipeline well-organized and updated without extra manual effort. 
• Create playbooks for improving the productivity of your sales representatives.
• Automate repetitive administrative tasks to get more time for client engagement.
• Get a history of all notes related to your clients in one place. 
• Improve forecasting accuracy and make better business decisions.

Pricing:

Free plan available 

Paid plans start from $10/user/month 

Pros:

• Use pre-built templates to save time. 
• Synchronize meeting notes to contact records automatically.

Cons:

• Note-taking functionality is subpar.
• The interface is cluttered. 

22. InsideSales

InsideSales lets you grow your revenue by personalizing communication. It allows you to set up automated rules and sequences to deliver the right message to prospects and customers at the right time. The tool also lets you track email and call metrics to help optimize the effectiveness of future engagement efforts. 

Key Features:

• Score and prioritize leads efficiently to engage with the right prospects. 
• Track key engagement metrics to measure team and campaign performance.
• Set up multi-channel, personalized engagement sequences to improve sales engagement. 
• Use buyer intelligence and data insights to improve productivity.
• Automate administrative tasks to free up more time for selling. 

Pricing:

Available on request 

Pros:

• Set up templates to improve follow-ups. 
• Use leaderboards to keep track of the performance of individual sales representatives. 

Cons:

• Searching for specific contact records is challenging.
• It does not have an intuitive interface.

23. Revenue.io

Revenue.io is a guided selling engine that helps sales teams boost their profits. You can use it to set up multi-channel sales cadences and improve the productivity of representatives with AI. Revenue.io also enables you to track engagement metrics such as open rate, touches per lead, etc., to optimize the performance of future campaigns. 

Key Features:

• Set up automated sales sequences, including multiple channels such as calls, emails, etc. 
• Get access to insightful reports and dashboards to optimize your business performance.
• Simplify appointment scheduling by sharing your calendar with prospects and customers.
• Score and prioritize your leads to connect with the right people at the right time.
• Use pre-built templates and workflows to save time. 

Pricing:

Available on request 

Pros:

• Get real-time notifications to boost engagement.
• Improve the performance of your sales representatives with conversation intelligence. 

Cons:

• The Chrome extension needs improved performance.
• Call history tracking and call-back features are not up to par.

24. DealHub.io

DealHub.io is a CPQ solution that lets you create custom quotes, manage contracts, and build automated workflows. The tool offers enhanced visibility into customer journeys, helping you close deals faster. It helps improve real-time communication with clients and strengthen internal collaboration by bringing all relevant sales data to one central location.

Key Features:

• Get real-time visibility into how prospects are engaging with your outreach efforts. 
• Create selling playbooks to improve the productivity of your sales representatives. 
• Use dynamic content to deliver personalized experiences to your prospects.
• Craft proposals and quotes to share with prospects and get contracts signed digitally. 
• Track customer journeys and automatically renew opportunities. 

Pricing:

Available on request 

Pros:

• Get buyer intent insights to close deals effortlessly. 
• Integrate the tool with applications such as Salesforce, Microsoft Dynamics, HubSpot, etc. 

Cons:

• The initial configuration process is long and complex. 
• The tool requires better documentation. 

25. Salesken

SalesKen works as an intelligent assistant that boosts your engagement, helping grow your revenue. The tool provides insights into customer needs and helps you deliver highly personalized solutions. You can locate relevant information easily with the tool’s advanced search functionality and gather more visibility into sales performance with powerful analytics.

Key Features:

• Use conversation intelligence to drive more meaningful and personalized engagement.
• Take notes and record calls to keep track of your conversations with prospects and customers.
• Automate redundant tasks to free up more time for engaging with clients. 
• Forecast revenue, get deal predictions, and identify growth opportunities with powerful sales analytics capabilities. 
• Get intelligent cues and prompts in real-time during calls to improve sales performance.

Pricing:

Available on request 

Pros:

• Use post-call analytics to identify areas of improvement.
• Set goals and track the performance of individual sales representatives.

Cons:

• The loading speed is below par when compared to other options.
• It has a steep learning curve. 

26. ZoomInfo Engage

Engage by ZoomInfo is a powerful sales engagement platform that helps deliver the most relevant message to prospects based on custom triggers. It allows you to create multi-channel prospecting workflows to grow your lead lists. Along with delivering personalized engagement, this tool also helps improves business performance with insightful analytics.

Key Features:

• Grow your prospecting lists with recommended contacts. 
• Create multi-touch sales engagement sequences to get in touch with prospects at the most effective time.
• Improve sales performance with access to insightful email analytics. 
• Set up email templates to save time for your sales representatives.
• Auto-dial contacts to connect with everyone in your prospect list effortlessly. 

Pricing:

Available on request 

Pros:

• Get intelligent recommendations for individual clients and personalize engagement accordingly. 
• Trigger automated actions based on prospect activity.  

Cons:

• Setting up workflows is challenging.
• Templates are difficult to modify. 

27. Autoklose

Autoklose sales engagement tool can help you close deals faster by bringing all sales-related data to one place. The tool can enable you to find the right prospects and target them effectively. Autoklose also lets you track and optimize your outreach efforts in real-time, so you never miss out on important opportunities.

Key Features:

• Set up targeted email sequences to convert prospects into long-term customers.
• Analyze sales performance with detailed reporting dashboards. 
• Track open, reply, and click-through rates for your emails and save high-performing messages as templates.
• Manage team members, set up user roles, and generate team activity reports. 
• Improve your outreach campaigns with automatic time-zone synchronization, personalization, and real-time contact validation. 

Pricing:

Starts from $49.99/user/month 

Pros:

• Get access to a database of verified, high-quality leads to grow your sales.
• Track the performance of your outreach campaigns and individual team members. 

Cons:

• It lacks advanced email editing capabilities.
• Email tracking and A/B testing require improved accuracy. 

28. Salesflare

Salesflare is a dynamic CRM that allows sales teams to streamline interactions. The tool can work within your email accounts, such as Outlook and Gmail, so you can deliver personalized emails to prospects. Salesflare also offers email, link, and website tracking, so you can stay updated with the effectiveness of your sales engagement.

Key Features:

• Automate follow-ups to never miss out on important opportunities. 
• Find all contact details in one place to personalize your outreach. 
• Improve internal collaboration by bringing all prospect interactions to one place. 
• Track how customers engage with your outreach efforts and receive real-time notifications. 
• Log your meetings and phone calls automatically to eliminate manual data entry.  

Pricing:

Starts from $29/user/month 

Pros:

• The tool easily integrates with a number of tools such as Gmail, Office365, LinkedIn, etc.
• Keep all documents well organized and accessible. 

Cons:

• Workflow automation needs to be simplified.
• Customization options are limited.  

29. Outplay

Outplay aids multi-channel sales outreach, helping you enhance your engagement efforts and grow your revenue. The tool lets you set up personalized sales sequences to be delivered to prospects at the most appropriate time. Moreover, it allows you to track the performance of these sequences in real-time with powerful analytics. 

Key Features:

• Use multiple engagement channels for prospects, including email, phone, chat, social media, etc. 
• Set up smart sequences, including automated follow-ups, to enhance your outreach efforts.
• Get access to a detailed analytics dashboard and track engagement metrics easily. 
• Set up custom triggers and define automated actions for prospect activity.
• Gather more prospects using the tool’s Chrome extension. 

Pricing:

Starts from $75/user/month 

Pros:

• Get notifications for website visits and track visitors’ activity, such as the pages they visited. 
• Integrate the application with tools such as Salesforce, Pipedrive, HubSpot, etc. 

Cons:

• Importing prospects into the tool is challenging. 
• It lacks a mobile application.

30. Sopro

Sopro lets you drive engaging conversations with prospects and customers, contributing to an improvement in your sales numbers. You can use the tool to find your ideal leads by directing more qualified traffic to your website. Sopro also allows you to deliver personalized engagement to convert these leads into long-term customers. 

Key Features:

• Get an overview of your engagement campaigns and prospects with a detailed dashboard.
• Source and qualify prospects based on your target industry, audience, etc. 
• Deliver highly personalized emails to prospects. 
• Gather insights about your target audience to improve sales engagement further.
• Real-time reporting helps you stay updated with the performance of your engagement efforts. 

Pricing:

Available on request 

Pros:

• Review and use pre-built email templates to save time.
• Integrate with CRM tools such as Salesforce, HubSpot, Zoho, etc. 

Cons:

• Reporting & analytics need improvement. 
• Lacks advanced targeting capabilities.

Deliver High-Quality Engagement With the Right Software

Delivering high-quality sales interactions is a top priority for businesses across industry verticals.  

Sales engagement tools can offer more visibility into your deal flow and help you make the most out of every opportunity. Such a solution can keep your previous touches and upcoming interactions well-organized, so you do not miss out on any important engagement opportunity with your prospects and customers. 

The 30 top-rated solutions mentioned above can empower you to increase your conversion rate by optimizing your sales engagement and building long-lasting relationships with clients. For instance, a powerful CRM solution like BIGContacts can enhance accessibility to contact data, so you can personalize every interaction and gain customer loyalty.