Sales Funnel Software: Top 12 Tools to Boost Your Revenue in 2025

I’ll never forget losing a five-figure deal. 

The lead was hot, and the timing was right. But I lost it! The reason? Our follow-up was a complete mess, and our sales process was built more on hope than strategy.

I realized I didn’t just need a better team. So I rebuilt my entire sales approach around one critical upgrade: sales funnel software. Not just another subscription, but a system. One that could automate follow-ups, track every lead, and guide each one from first click to final close. 

In this guide, I’ll share with you the top 12 tools that I have personally used and tested—tools that have helped me turn leads into conversions. 

But first, let’s make sure we’re aligned on what a sales funnel really is.

What Is Sales Funnel Software?

Image Source: Indeed.com

Sales funnel software helps you guide potential customers step-by-step until they’re ready to buy from you. Think of it like a smart checklist that keeps track of every person who shows interest in your business—so you know who they are, where they are in the buying process, and what to do next.

Let’s say someone visits your website. The software can help:

• Capture their info through a form
  
• Send them a welcome email automatically
  
• Remind you to follow up or even do it for you
  
• Track their activity—like if they clicked a link or opened your email
  

Tools like BIGContacts and Systeme.io make this even easier by combining contact management and funnel building in one place. You can organize your leads, send emails, automate tasks, and see what’s working—all without jumping between apps.

Whether you’re selling online, running a service business, or just trying to stay on top of leads, sales funnel software helps you save time, stay organized, and close more deals.

My Top 3 Picks for the Best Sales Funnel Software

If you’re looking to boost conversions and streamline your sales process, these are my top 3 picks for the best sales funnel software—each offering standout features for different business needs.

1.BIGContacts 

An easy-to-use tool with visual sales pipelines and email automation. Great for tracking leads, sending follow-ups, and staying organized. Plus, it offers a forever-free plan—perfect for growing businesses on a budget.

2. HubSpot

HubSpot helps you manage leads smartly with features like automatic lead scoring. The free CRM is great to start with, but advanced tools come at a premium—better suited for teams planning to scale.

3. ClickFunnels

All-in-one platform to create landing pages, automate emails, and increase sales with tools like one-click upsells. Powerful but has a learning curve, especially if you’re new to funnel building.

Top 12 Sales Funnel Software Tools (Updated for 2025)

To compile this list, I have assessed each tool’s ease of use and scalability, ensuring they meet the diverse needs of individuals and companies. My evaluation includes my personal experiences, insights from reputable reviews, and feedback from industry peers.

1. BIGContacts – Best for Contact Management & Email Marketing for Startups & Small-Medium Businesses

Ideal for: Small businesses, solopreneurs, and early-stage teams needing a simple CRM with funnel-building capabilities.

I found BIGContacts incredibly useful when I needed a straightforward way to manage contacts and build out my sales funnel. It gave me a clear visual pipeline to track where each lead stood and helped me focus on the ones that mattered most. The interface was clean, and I didn’t feel overwhelmed setting things up.

What stood out to me was how easily it captured leads from emails, forms, and website inquiries—all in one place. It even auto-categorized them based on their source, which saved me time and kept things organized. I especially relied on the drip email automation, which let me schedule timely follow-ups without lifting a finger.

If you’re looking for the best sales funnel builder that’s light, effective, and budget-friendly, BIGContacts checks all the boxes. It also offered web forms, reporting, and customizable email templates—basically everything I needed to nurture leads without switching between tools.

What You’ll Like:

• Visual sales pipeline to track lead progress at a glance
• Customizable templates to create visually appealing emails, landing pages, and forms effortlessly
• Powerful reporting and analytics tools to optimize your strategies and achieve better results
• Webforms to capture leads directly into the system, eliminating manual data entry 
• Automates repetitive tasks like sending personalized email campaigns, scheduling follow-ups, etc., to nurture leads effectively

G2 Rating: 4.4/5 

Capterra Rating: 4.3/5

Pricing:

Forever free for small teams. Paid plans start at $9.99/month.

2. Freshsales – Best for AI-Powered Sales Campaigns

Image Source: Freshsales

Ideal for: Mid-sized businesses and sales-driven teams looking to automate and optimize lead management with AI.

Freshsales truly revolutionized the way I approach sales. The AI-powered insights offered predictive analytics that helped me understand which leads were worth pursuing. The tool’s sales funnel management was exceptional—it helped me to track every deal in real time, ensuring I didn’t miss out on opportunities. 

I particularly liked the built-in email tracking and custom workflows, which streamlined my communication and follow-ups. The sales funnel features were a lifesaver, especially the deal stages and automated lead scoring. I could visualize my entire funnel, identify bottlenecks, and focus on closing deals faster. 

If you’re looking for a smart funnel CRM software that helps your sales team move faster and smarter, Freshsales delivers. It’s also handy on the go, with mobile access and chat/phone tools integrated directly into the system.

What You’ll Like:

• AI-based lead scoring to prioritize the right prospects, helping you focus on high-value leads
• Visual deal pipelines for clear sales funnel tracking, helping you spot bottlenecks and prioritize deals efficiently
• Email tracking and insights to optimize campaigns, helping you identify engaged leads and improve follow-ups
• Customizable workflows to suit your sales processes, helping you save time and reduce manual tasks

G2 Rating: 4.6/5

Capterra Rating: 4.5/5

Pricing:

Starts at $8.6/user/month.

3. Systeme.io – Best for Email Marketing

Image Source: Monetized Future

Ideal for: Solopreneurs, course creators, and small businesses looking for an all-in-one sales funnel and marketing platform.

Systeme.io surprised me with how much I could do without juggling multiple tools. I built my entire sales funnel—from opt-in form to thank-you page—without touching a line of code. The drag-and-drop builder made everything super visual and easy to follow, and it didn’t take me long to get a complete setup running.

The email marketing features were just as smooth. I could segment my list, automate sequences, and track everything from clicks to conversions—all from the same dashboard. It saved me the trouble of using a separate email platform, and honestly, that simplified my work a lot.

Plus, Systeme.io has this unique feature that allows you to run your online courses right on the platform.  I was able to upload my course content, create membership areas, and even process payments, all within Systeme.io. If you’re after a lean, affordable sales funnel program that also covers email and course delivery, this one’s a strong contender.

What You’ll Like:

• Visual workflow builder with dragging and dropping elements to create sales funnels
• Pre-designed templates for emails, funnels, and pages to save time
• Affiliate program management is built right into the platform
• Online course hosting to deliver and manage online courses in one place

G2 Rating: 4.7/5

Capterra Rating: 4.6/5

Pricing:

Starts at $17/user/month.

4. HubSpot – Best for Centralizing Sales, Marketing, and Support Operations

Image Source: HubSpot

Ideal for: Growing teams and SMBs that want an all-in-one CRM, marketing, and funnel system under one roof.

If you are looking for a free sales funnel software tool to test the water, try HubSpot. A friend recommended it, and my first impression has been kind of bittersweet.

Firstly, it is surely a great tool to construct a solid sales funnel. Its focus is primarily on lead management and tracking – pretty good! One of HubSpot’s standout features (and this really got me excited) is its automatic lead-scoring system. It rates your leads based on their likeliness to convert into customers.

Once I got access to the premium version, things really opened up. I could automate emails, build out full funnel workflows, and get deep insights into campaign performance—all without switching tools. I loved how everything—sales, marketing, and even support—was in sync inside one dashboard.

The only catch? Some of the advanced features, like automation and custom report,s are locked behind higher-tier plans. Luckily, my friend had a premium subscription, which is why I could use it.

What You’ll Like:

• A variety of email marketing templates to create professional-looking messages that drive conversions
• Website building capabilities to build simple landing pages or complex e-commerce sites
• The ability to automate lead-nurturing processes to email campaigns, ensuring consistent experiences for the audience
• Powerful sales pipeline management tools to track deals, monitor progress, and forecast revenue with ease
• Detailed reports on contacts, website traffic, and campaigns

G2 Rating: 4.4/5

Capterra Rating: 4.5/5

Pricing:

Starts at $9/user/month.

5. Leadpages – Best for High-Converting Landing Pages

Image Source: Software Advice

Ideal for: Solopreneurs, marketers, and small business owners looking to build beautiful, conversion-ready landing pages fast.

When I needed a tool purely focused on creating landing pages that convert, Leadpages was my go-to. It didn’t overwhelm me with a million features—instead, it gave me exactly what I needed: a super clean drag-and-drop builder, hundreds of optimized templates, and mobile responsiveness out of the box.

I could easily set up an entire lead capture flow. I just picked a template, added my content, plugged in a form, and connected my email platform. That’s it. I didn’t have to worry about design, hosting, or speed—Leadpages handled everything.

Plus, the built-in A/B testing and alert bars were incredibly handy for refining campaigns. It’s not a full funnel system like some of the others, but if your primary goal is to grab attention and convert visitors on the spot, Leadpages nails it.

What You’ll Like:

• Huge library of conversion-optimized landing page templates
  
• Drag-and-drop builder with no coding required
  
• Fast-loading pages hosted on secure servers
  
• A/B testing and real-time conversion tips
  
• Integrates with most email marketing and CRM tools
  

G2 Rating: 4.2/5

Capterra Rating: 4.6/5

Pricing: 

Starts at $37/user/month.

6. ClickFunnels – Best for Complete Sales Funnel Creation

Image Source: WinSavvy

Ideal for: Entrepreneurs, marketers, and small business teams who want an all-in-one platform to build and optimize entire software funnels without needing tech skills.

ClickFunnels was my go-to when I wanted more than just landing pages. I needed a platform that could walk leads through every step of the buying process—opt-in, upsell, purchase, and follow-up—and ClickFunnels handled it all in one place.

What I really appreciated was how it let me create entire software funnels visually. From drag-and-drop editors to upsell/downsell paths and automated email sequences, everything just clicked. The ability to test different funnel versions also helped me fine-tune conversions over time.

If you’re juggling multiple tools to manage your funnel, ClickFunnels consolidates it all—pages, payments, automation, and tracking—into a single streamlined platform.

What You’ll Like:

• End-to-end funnel builder with pages, checkout, and post-purchase flows
• One-click upsells and downsells to boost revenue per transaction
• Pre-built templates for various goals like lead capture, webinars, or product launches
• Built-in split testing to improve page and funnel performance, helping you identify what converts best

G2 Rating: 4.1/5

Capterra Rating: 4.5/5

Pricing:

Starts at $81/user/month.

7. GetResponse – Best for Conversion Funnels

 

Image Source: GetResponse

Ideal for: Marketers, coaches, and eCommerce sellers who want an easy, all-in-one funnel software with built-in email marketing, webinars, and automation.

I used GetResponse when I needed to launch a lead generation funnel quickly—and honestly, it saved me a ton of setup time. Their pre-built conversion funnels were ready to go for things like webinars, product sales, and sign-up forms. I didn’t have to piece together five different tools. Everything I needed was already under one roof.

The drag-and-drop builder was smooth to work with, and I really liked how I could customize every step of the funnel—emails, pages, forms—without any coding. Plus, I ran email campaigns directly from the platform using their advanced automation features. It made lead nurturing feel effortless.

What also stood out was the e-commerce support. I could sell products, host webinars, and automate customer engagement—all while tracking every click and conversion in one place.

What You’ll Like:

• Pre-built conversion funnel templates for quick setup and launch
• Comprehensive email marketing tools for automating lead nurturing
• E-commerce tools for creating product pages and managing payments
• Webinar hosting without needing extra software

G2 Rating: 4.2/5

Capterra Rating: 4.2/5

Pricing: 

Starts at $15.4/user/month.

8. Zendesk Sell – Best for Automatic Lead Scoring

Image Source: InetSoft

Ideal for: Sales reps and teams that want an easy way to identify hot leads and manage their pipeline with built-in communication and insights.

Zendesk Sell was one of the cleanest, most focused tools I’ve tried when it came to lead prioritization. The automatic lead scoring made a real difference—it helped me stop wasting time on cold leads and focus only on the ones that showed genuine potential. That alone made my follow-ups more efficient and conversions faster.

I also liked how the pipeline was laid out. I could see exactly where each deal stood and move things along without the usual guesswork. The real-time activity tracking and sales insights gave me a clear view of what was working and what needed tweaking.

What sealed the deal for me was how it worked so smoothly as a marketing funnel software. Everything—from sending emails and making calls to tracking responses—happened inside the platform. And if you’re already using other Zendesk tools, the integration is practically plug-and-play.

What You’ll Like:

• Intuitive pipeline management to track deals at every stage
• Integrated communication tools for emails, calls, and texts directly within the platform
• Automatic lead scoring to prioritize high-value opportunities effortlessly, helping you focus on leads most likely to convert
• Real-time reporting and analytics for actionable sales insights

G2 Rating: 4.2/5

Capterra Rating: 4.3/5

Pricing:

Starts at $19/user/month.

9. Keap – Best for Contact Management

Image Source: Keap

Ideal for: Solopreneurs, consultants, and service-based businesses looking to organize contacts and automate every step of their client journey.

I spent too much time juggling spreadsheets and trying to keep track of my customer interactions.  Then I discovered Keap, and it was like a breath of fresh air!  Keap brought all my contacts, emails, and appointments into one central hub.  No more scrambling for information!

What stood out was how well it supported my automated sales funnel. I could build visual workflows, set triggers based on user actions, and send personalized follow-ups without lifting a finger. It felt like I had a virtual assistant running in the background while I focused on bigger things.

The added bonus? Its built-in invoicing and eCommerce tools made it easy to send reminders, track payments, and even monitor revenue. Keap didn’t just help me stay organized—it helped me grow smarter.

What You’ll Like:

• Built-in email templates for quick and professional outreach
• Pipeline tracking to visualize and manage deals in progress
• Customizable tagging for precise contact segmentation
• Payment, scheduling, and lead capture in one place

G2 Rating: 4.2/5

Capterra Rating: 4.1/5

Pricing: 

Starts at $249/month.

10. Convert Kit – Best for Audience Segmentation

Image Source: Kate Scott

Ideal for: Content creators, bloggers, and solo entrepreneurs who want to send personalized emails to the right people at the right time.

Sending generic emails that felt impersonal was a tough task for me. Then I switched to ConvertKit, and it was like a whole new world opened up! ConvertKit made it incredibly easy to segment my audience based on their interests, behaviors, and engagement.  I could tag subscribers based on the links they clicked, the forms they filled out, or even the products they purchased.   

This granular level of segmentation allowed me to create highly targeted email campaigns that resonated with my subscribers. I was able to send personalized content that felt relevant and valuable, which led to much higher open rates and click-through rates.  

Plus, ConvertKit’s visual automation builder made it a snap to create automated email sequences that nurtured my leads and guided them through my sales funnel. I loved how easy it was to create landing pages and forms that were specifically designed to capture the information I needed to segment my audience effectively.  

What You’ll Like:

• Dynamic tagging for precise audience segmentation based on behavior and preferences
• Visual automation builder for creating advanced workflows effortlessly
• Pre-designed email templates for polished, professional campaigns
• Subscriber tracking to monitor engagement and refine strategies

G2 Rating: 4.4/5

Capterra Rating: 4.7/5

Pricing: 

Starts at $25/month.

11. ActiveCampaign – Best for Built-in Marketing Automation

Image Source: ActiveCampaign Help Centre

Ideal for: Growth-focused marketers and small to mid-sized businesses that rely heavily on email and behavior-based automation.

One of my old colleagues uses ActiveCampaign as their go-to sales funnel software. What I could make out from our hour-long Zoom discussion about the product is that it has excellent workflow automation capability.

For example, a potential lead visits or expresses interest in something on your website. With ActiveCampaign, you can create intricate, automated workflows that kick into action immediately! 

This could include sending a welcome email, tracking their interactions, and progressively delivering more personalized content based on their behavior. But that’s not everything. The software can also help you track email performance through detailed analytics.

It lets you see how many people opened, clicked, replied, or unsubscribed from your business emails. You can also use advanced features like conditional content, split testing, and dynamic content to optimize email campaigns and increase conversions.

What You’ll Like:

• Advanced automation builder with logic-based workflows
• Segmentation tools that let you send the right message at the right time
• Conditional content and split testing to fine-tune campaigns
• Detailed reports and analytics to guide your marketing decisions

G2 Rating: 4.6/5

Capterra Rating: 4.5/5

Pricing: 

Starts at $15/user/month.

12. Kartra – Best for Advanced Automation & Multi-Product Funnels

Image Source: Kartra

Ideal for: Entrepreneurs, course creators, and online sellers who manage multiple products and complex funnel sequences.

When I first tested Kartra, what hit me was its all-in-one setup that felt powerful yet manageable. I could build full multi-product funnels—from landing pages to upsells, downsells, thank-you pages, and even membership areas—without jumping between tools. It was refreshing to have such a seamless flow on one platform.

The automation capabilities blew me away. You can go beyond basic sequences and use behavior-based rules, tags, and cart abandonment flows—all tied into each stage of your funnel. I set up split pathways depending on actions like clicking, buying, or engaging, and it handled everything as expected.

Kartra also gave me centralized tracking and analytics. I could see the performance of each funnel, monitor revenue, and track conversions across multiple products. That transparency helped me tweak elements in real time and optimize for better results.

What You’ll Like:

• Sophisticated funnel builder with built-in upsells/downsells
  
• Deep automation rules tied to behavior, purchases, and tags
  
• All-in-one platform with pages, memberships, email, billing, and helpdesk
  
• Detailed analytics for each funnel and product line
  
• Includes affiliate program management for each product

G2 Rating: 4.4/5

Capterra Rating: 4.2/5

Pricing: 

Plans start at $99/month.

Why Sales Funnel Software Matters for Your Business

Ever feel like leads are slipping through the cracks—or worse, ghosting you after that first click? You’re not alone. Whether you’re selling online courses, running donor campaigns, or promoting memberships, keeping track of your audience’s journey can be overwhelming.

That’s where sales funnel software comes in. It gives you the structure, visibility, and automation you need to stop losing leads and start closing deals—without needing a massive sales team. Here’s how it helps you:

1. See Exactly Where Your Leads Stand

No more guessing games. Sales funnel tools give you a visual map of every lead’s progress—from first touch to final decision. You’ll know who’s just browsing and who’s almost ready to buy. It’s like having X-ray vision into your pipeline.

2. Automate the Right Follow-Ups at the Right Time

Following up is tough to stay on top of—especially if you’re juggling everything else in your business. With a funnel system, you can set automated emails, reminders, and workflows based on what your leads do. You stay top of mind, without lifting a finger.

3. Convert More Leads into Paying Customers

The more intentional your process, the more deals you’ll close. Funnel software helps you guide people step-by-step toward a purchase, whether that’s through email nurturing, SMS nudges, or personalized offers.

4. Run Your Sales Like a Pro (Even If You’re a Team of One)

You don’t need a big sales team to stay organized. Tools like BIGContacts, Systeme.io, or Kartra are designed for SMBs like yours. Everything—from contact details to pipeline status—is in one clean dashboard.

5. Works for Any Type of Business

Selling products? Offering services? Running a nonprofit? Funnels work for all of it. From managing donors to targeting WoooshLife-style campaigns, sales funnel software makes sure no lead slips through the cracks, no matter what you sell.

Sales Funnel Trends for 2025

Here are the key trends shaping the future of sales funnel software:

1. AI-Powered Lead Scoring & Follow-Ups

Tools like Freshsales and Zendesk Sell are leveraging AI to automatically rank leads based on engagement and behavior. This enables sales teams to follow up with the most promising prospects first, improving conversion rates with less manual effort.

2. Behavioral Automation for Personalized Journeys

Platforms such as Kartra now offer behavioral automation features like BAM (Behavioral Adaptive Marketing) that adjust messaging and funnel paths based on user actions. These dynamic responses create more personalized, higher-converting experiences.

3. No-Code Funnel Builders for Solopreneurs

With drag-and-drop editors and ready-made templates, tools like BIGContacts, Systeme.io and ClickFunnels are empowering solo entrepreneurs and small teams to build full sales funnels without needing technical skills or developers.

Want to see how it’s done in action? Watch this quick video to learn how to build & manage your sales pipeline:

4. Integration-First Ecosystems

Leading platforms like BIGContacts and ActiveCampaign are focused on seamless integration across CRM, email, ad platforms, and customer support. This connected approach reduces tool-switching and enhances customer data flow across the funnel.

5. Built-In Analytics with Predictive Suggestions

Funnel tools are moving beyond traditional reports. GetResponse and Keap, for example, now offer built-in analytics dashboards with predictive insights, helping businesses identify weak points, optimize journeys, and make smarter decisions faster.

How to Choose a Sales Funnel Software

Choosing the right sales funnel software depends on your business model, size, and how quickly you want to scale. Here’s a simple step-by-step approach to make the decision easier:

1. Identify Your Business Type

Whether you’re in eCommerce, SaaS, consulting, or running a nonprofit, choose a tool tailored to your funnel style—product pages, onboarding, donor tracking, or lead nurturing.

2. Consider Your Team Size

Small teams and solopreneurs often need no-code tools with easy automation. Larger teams may need advanced customization, permissions, and deeper reporting capabilities.

3. Weigh Learning Curve vs. ROI

If you’re upgrading from spreadsheets or Excel, look for platforms that are intuitive but powerful. The quicker you can get started, the faster you’ll see results without a steep learning curve.

4. Evaluate Integration Needs

Make sure the software connects with your CRM, email tool, calendar, and payment system. Seamless syncing saves time and helps you keep all data in one place.

5. Compare Pricing Flexibility

Look for options that match your current budget but also scale as your business grows. Price-sensitive users can start small and upgrade confidently when ready.

6. Read Reviews and Try Before You Buy

Real user reviews reveal a lot about ease of use and performance. Always take advantage of free trials or demos before committing.

Choose a Sales Funnel Builder That Works for You—Not Against You

The right sales funnel software shouldn’t just help you build pages—it should support your growth, simplify your sales process, and help you turn more leads into long-term customers. Whether your focus is automation, email marketing, analytics, or all of the above, your tool should align with your goals and grow with your business.

Before you commit, take the time to evaluate each platform’s ease of use, pricing flexibility, and feature set. Look for software that feels intuitive, not intimidating—because the best tools aren’t necessarily the most complex, but the ones that make your life easier.

If you’re looking for something reliable, user-friendly, and built specifically for small businesses, BIGContacts CRM is worth a try. It streamlines lead tracking and funnel management effortlessly—and with a forever-free plan, it’s ideal for teams that want to scale smart without overspending.

Frequently Asked Questions