Every successful sales team has one thing in common- the presence of an effective sales funnel. 

But what is it that makes sales funnels so effective in maximizing sales? 

Lack of consistency and order in sales processes can result in lost opportunities. This is where a sales funnel comes into play. 

By laying out a well-defined series of steps that every incoming lead must pass through, a sales funnel can help your sales team achieve better productivity and meet targets.

Additionally, not every lead you capture will be at the same stage of the buying journey. Therefore, you require an efficient system of tracking the lead’s position and delivering optimal solutions accordingly. 

Now that we have established that a sales funnel can enhance your marketing endeavors and help you make more sales, comes the more important question- 

How to build this sales funnel? 

For this, you require a sales funnel tool. Such a powerful tool that empowers you to manage your sales process effectively can help you convert more leads into customers.

This blog provides a comparative analysis of the 12 best sales funnel software that you can use for your business.

SoftwareKey FeaturesPricing Plans
Visual sales pipeline
Lead capturing
Reporting & analytics
Email marketing
Free trial- 15 days
Big- $5/user/month
Bigger- $15/user/month
Biggest- $25/user/month
Enterprise- Custom pricing
Website builder
Pop-up forms
Pre-designed templates
Drag & drop editor
Standard- $27/month
Landing page builder
Add pop-ups
Drag & drop editor
Theme builder
Essential- $49/year
Expert- $199/year
Studio- $499/year
Agency- $999/year
Thrive Themes
Landing page builder
Smart automation
Quick set-up
Add pop-ups
Landing page builder
Blocks library
Collaboration tools
Customizable templates
Building- $199/month
Converting- Custom pricing
Automated sales process
Connect landing pages
Customizable templates
Multiple integrations
Core- $29/month
Create- $65/month
Automate- $89/month
Agency- $109/month
Drag & drop editor
Payment integration
Sales & marketing automation
Form builder
Automated sales pipeline
Ready-to-use templates
Email editor
Payment integration
Basic- $119/month
Growth- $159/month
Pro- $319/month
Webpage editor
Marketing automation
Lead generation
Payment integration
ClickFunnels- $97/month
ClickFunnels Premium- $297/month
TwoCommaClubX- $2,497/month
Sales pages templates
Multiple funnel styles
Customizable templates
Automated funnels
Essential- $99/year
Suite- $199/year
Agency Standard- $399/year
Marketing automation
Ready-made funnels
Reporting capabilities
Automated follow-ups
Basic- $12.30/month
Plus- $40.18/month
Professional- $81.18/month
Max- Custom pricing
Automated funnel
Website builder
Multiple templates
Email marketing
Startup- $27/month
Webinar- $47/month
Enterprise- $97/month

What is Sales Funnel Software?

As is evident from the name, a sales funnel is a funnel-shaped structure that represents all the stages that leads pass through before conversion. The top of the sales funnel has the acquired leads, which are later qualified as prospects based on their intent. As the leads move down, their number progressively decreases.

Sales funnel software is designed to help businesses establish and manage the funnel and the leads present in it. The tool can help you map out customer journeys and keep leads moving along in your sales cycle. 

Such a tool can help you:

  • Create landing pages
  • Track all leads
  • Advertise products to customers 
  • Manage email marketing campaigns 
  • Generate reports

Funnel software essentially improve bottom lines. They can help you capture incoming leads from various marketing channels and guide them toward the final purchase decision. Additionally, they can be used to keep existing customers engaged.

Stages of a Sales Funnel 

The fundamental structure of a sales funnel remains the same, regardless of the type of business it is. The process begins with bringing the company to the attention of prospects, followed by encouraging them to make the purchase. 

In its simplest form, a sales funnel has the following stages-


To begins with, you need to grasp the attention of the relevant prospects. The awareness stage of a sales funnel aims at accomplishing this by targeting leads through various marketing channels. These can include paid advertising, cold calling, surveys, etc.


Once the prospect has been made aware of the existence of the business comes the interest stage. In this step of the sales funnel, the prospect has to demonstrate some interest in your product or service. Since the prospect is looking for related products and considering other alternatives, this stage is the best time to engage effectively by offering informative content and gaining credibility.


With adequate information about the product, the prospect moves to the evaluation stage. In the consideration step of the sales funnel, you have to be readily available and resourceful. You need to ensure that the prospect realizes the benefits of choosing you over other competitors. The consideration stage can include webinars and other such endeavors to maximize your chances of conversion.


The decision stage of the funnel is where the prospect decides whether to invest in your business or not. In this stage, the opportunity is marked as won or lost.


Even after the purchase has been made, you need to keep the customer engaged to boost customer retention for your business. Such engagement can help you get access to up-selling opportunities that further add to your revenue.

Every step of the sales funnel requires supporting marketing efforts to ensure that leads are nurtured effectively. For instance, blogs, whitepapers, etc., are required for the funnel system marketing awareness stage, while the consideration stage may need webinars.

Why Are Sales Funnels Important?

A prospective customer encountering some problems will start looking for the cause of the problem and relevant solutions for it. 

At this stage, the prospect is only looking for information. Since the prospect isn’t ready to buy yet, selling your product or service right off the bat just doesn’t make any sense. 

Not knowing the most appropriate time to reach out to prospects can lead to frustration and end up in lost opportunities. 

To avoid this, you need a standardized and repeatable process that helps you identify the position of every lead and optimize your outreach accordingly. 

A sales funnel can enhance the following aspects of your sales activities, allowing you to hit sales targets with ease:

  • Lead nurturing 
  • Customer journey management 
  • Forecasting 
  • Follow-up 
  • Advertising 

Read More: What is a Sales Funnel & How to Build One for Your Business?

How Can a Sales Funnel Impact Your Business?

A sales funnel can help create a consistent journey for customers from acquisition to conversion. By working as the backbone of your sales activities, it can boost conversion rate and reduce churn.

Here are some significant advantages that it can offer to your business- 

Establish a Consistent Sales Process

A sales funnel can help you gauge and meet customer expectations by creating step-by-step customer journeys that take into account the customers’ requirements at different stages of the funnel.

Build Better Trust

A sales funnel can strengthen your customer relationships by helping you earn the loyalty of your customers. By offering informative content and not being overbearing with your follow-ups, you can gain a credible position among your customers.

Encourage Repeat Purchases

Not only does a sales funnel guide new prospects toward conversion, but it also helps you stay in touch with your existing customers. This can offer you opportunities to up-sell to previous customers and ensure that they do not switch to any other competitor.

Segment & Target Customers

With a sales funnel, you can target customers more effectively and deliver personalized solutions that drive conversions. Since the prospects are offered services most relevant to them at that point in time, the chances of them leaving the sales cycle reduce drastically.

Find Roadblocks

With a sales funnel, you have tangible data to work with. The number of leads dropping out at each stage of the sales funnel can provide you with more visibility into your sales process. You can address issues and eliminate any inefficiencies from your sales process with the help of a sales funnel.

Automate Content Delivery

A sales funnel can help you deliver relevant content to your customers at the right time. You can automate the delivery of supporting marketing materials to ensure that leads get access to the information required to make informed decisions.

Essential Features to Look for in Sales Funnel Software

The “perfect sales funnel software” just doesn’t exist. 

Every tool offers varying functionality and has its advantages and disadvantages. So, how can you select the best sales funnel software for your business? 

Simply put, the best tool for your business is one that meets your specific needs. Therefore, you have to be aware of your requirements and pain points before looking for sales funnel tools. Carry out a thorough analysis of the features that you require to achieve your business goals.

Here are some features that you should not miss out on when looking for the best sales funnel tools:


You can easily find affordable software that can fit within your budget. Go for a tool that offers high value for money and can grow with your business.


Make sure you go for a tool that comes with reliable customer support. Building a sales funnel can be challenging at first and may require assistance from an expert. Therefore, live chat, call, email support, etc., are required for seamless implementation and usage of the tool.

Easy Interface

Easy design and accessibility are important to help you utilize the sales funnel to its full potential. Go for a user-friendly tool that does not complicate things and has a straightforward implementation.


Automation of processes can significantly reduce delays and boost productivity. To get the best results out of your sales funnel, go for a tool that allows you to automate repetitive tasks.

Email Marketing

Marketing integration is essential to improve the performance of your sales funnel. Choose a tool that allows you to deliver personalized emails and other relevant content according to the position of the lead.

Lead Generation

To keep leads moving through the funnel, you need to have a steady influx of leads to start with. Therefore, you need to find a tool that also allows you to capture relevant leads.


Look for a tool that offers several integrations to help you manage all business activities from one platform. Make sure the tool connects with your existing systems easily and allows you to work with your preferred applications.

Collaboration Tools

Choose a tool that allows your team to collaborate more effectively. Enhanced internal communication and a collaborative platform can bring more productivity to your business operations and help deliver better services to your customers.

Maximizing Sales Funnel Efficiency

Just having a sales funnel in place cannot warrant profits.

You need to optimize the performance of your sales funnel to drive more leads toward conversion. 

Here are the best practices to improve the efficiency of your sales funnel and consequently grow your business:

Use the Right Tool

The most critical component of enhancing your sales funnel’s performance is choosing the right sales funnel software for building and managing it. Take adequate time to find the most suitable and effective sales funnel tool for your business. Look for the most relevant features and compare multiple products against your requirements to find the best tool.

Craft Effective Landing Pages

Ineffective design, slow loading speed, or unengaging interface- there’s a lot that can go wrong with landing pages. For improved performance of your sales funnel, you need to create engaging landing pages that grab the attention of incoming visitors and encourage them to take action.

Personalize Experiences

The cause of frustration for 71% of customers is the lack of personalization of buying experiences.
To avoid this, you need to modify your interactions based on the likes and dislikes of individual customers. Focus on customer segmentation to better target your audience and move more leads along in your sales funnel.

Keep Customers Engaged

Effective engagement occupies an essential position in sales funnel management strategy. You need to ensure that you stay connected with your prospects and customers. Improve your communication, follow up regularly, and include a loyalty reward program in your engagement strategy.

Regularly Review Your Funnel

To keep your sales funnel healthy and functional, you need to review its performance routinely. Track relevant metrics to monitor the effectiveness of your sales funnel. Choose a tool that offers robust reporting & analytics capabilities to help you do this.

Top 12 Sales Funnel Software

Implementation of the right technology can enhance the functionality of your sales funnel. 

Here are the 12 best sales funnel software that can enable you to make more sales- 

1. BIGContacts

BIGContacts is essentially a CRM system with advanced functionality that can help you maximize the effectiveness of your sales efforts. You can align sales and marketing activities with this easy-to-use sales tracking software. The automation capabilities of BIGContacts can enable you to optimize your sales funnel and keep things moving at all times. With social media integration, pipeline management, and personalized interactions, BIGContacts can help you guide more leads toward conversion. 

Visual Pipeline & Reports Convert More Prospects into Customers


The pricing options available for BIGContacts are:

  • Free trial- 15 days
  • Big- $5/user/month 
  • Bigger- $15/user/month 
  • Biggest- $25/user/month 
  • Enterprise- Custom pricing


  • Easy interface 
  • Multiple integrations
  • Sales pipeline management
  • Pre-designed templates 
  • Marketing automation
  • Webform connection 
  • Delightful customer support 
  • Reporting & analytics


  • Lacks landing page builder 
  • Mobile application needs a better interface

2. Leadpages

Leadpages is a reliable sales funnel software for small businesses to close more sales. You can use this tool to build websites, pop-ups, alert bars, etc., that capture the attention of your target audience. Leadpages allows you to capture quality leads and convert them to customers. You can also monitor the performance of your sales funnel in real-time. This tool enables you to optimize pages & content for different devices to further improve engagement. 

website and landing page builder


The pricing options available for Leadpages include:

  • Standard- $27/month 
  • Pro- $59/month
  • Free trial- 14 days


  • Landing page builder
  • Pop-up forms 
  • Templates with drag & drop UI
  • A/B testing 
  • Checkout form 
  • Website hosting


  • Limited customization
  • Drag & drop functionality needs improvement 

3. Elementor

Elementor allows you to build landing pages, pop-ups, etc., to improve your conversion rates. These can be built without any coding experience with the easy drag and drop UI of the tool. Elementor also helps you collect relevant data from prospects and customers with custom forms. This information is stored directly in Elementor and can be accessed to personalize the buying experience for every lead. This can help you maximize the productivity of your sales funnel and convert more leads into customers.

Expert Landing Pages


Elementor has the following pricing options available:

  • Essential- $49/year 
  • Expert- $199/year 
  • Studio- $499/year 
  • Agency- $999/year


  • Drag & drop editor
  • Landing pages builder
  • Pop-ups & forms 
  • Lead capturing 
  • Workflow optimization
  • Third-party integrations 


  • Better customer support is required.
  • The template library is limited.

4. Thrive Themes

If you are looking for a WordPress suite to build custom plugins for your website and enhance its functionality, you should consider Thrive Themes. Along with enabling you to develop your website, Thrive Themes also allows you to build custom sales funnels. You can also add forms to your websites to capture information for your leads and create your mailing list. Thrive Themes offers quick implementation, automation capabilities, and A/B testing. The drag & drop UI of the tool allows you to build and edit pages with ease.

Easily Connect Your Favorite Apps, Plugins and Services


Thrive Themes is available for $19/month.


  • Landing page templates 
  • Time-sensitive campaigns 
  • Third-party integrations
  • Automated workflows
  • Add pop-ups, timers, etc. 
  • A/B testing 


  • Thrive Themes only works for WordPress. 
  • You need to devote time and resources to training because of the steep learning curve. 

5. Instapage

Instapage is a landing page builder and editor that considerably impact the bottom line of your business. This sales funnel tracker allows you to optimize the loading speed, performance, and content for your website to make it more relevant to your target audience. Instapage also offers powerful analytics capabilities to help you monitor the performance of your sales & marketing efforts. This tool allows you to craft personalized experiences for different audiences to ensure that you convert more leads. 

customizable layouts by industry and use case


The pricing plans available for Instapage are:

  • Building- $199/month
  • Converting- Custom pricing
  • Free trial- 14 days


  • Build mobile-optimized pages 
  • A/B testing
  • Collaboration tools
  • Integrations such as Marketo, MailChimp, etc. 
  •  Pre-built templates 
  • Custom roles & permissions
  • Quick & easy implementation


  • The pricing of the tool is expensive.  
  • The tool offers limited flexibility. 

6. Landingi

Landingi is one of the best funnel software that can enable you to build landing pages. This editor is easy to use and can help you build sales funnels that drive more conversions. You can also make your websites optimized for mobile devices with the help of Landingi. The tool’s analytics also offers you actionable insights to make more accurate decisions for your sales. Landingi also offers reliable customer support to help you keep things moving without any delays. 

Types of funnels exist


Landingi offers the following pricing plans:

  • Core- $29/month 
  • Create- $65/month 
  • Automate- $89/month 
  • Agency- $109/month
  • Free trial- 14 days


  • Pop-up builder 
  • Pre-built landing page templates 
  • Drag & drop builder 
  • Sales automation 
  • Third-party integrations 
  • Reporting & analytics 


  • Many features such as A/B testing are blocked off from the lower-price plans. 
  • The tool can be slow to load at times. 

7. Wishpond

Wishpond offers a wide range of templates that you can use for building landing pages for your business. You can add pop-ups and other forms to your websites with the help you Wishpond to capture more leads in your sales funnel. You can also actively track and manage all these leads. Additionally, Wishpond is a great solution for improving internal communication. With Wishpond, you can build custom landing pages based on where the audience is coming from, helping maximize the effectiveness of your sales funnel.

Improve your user experience


Wishpond offers three pricing plans for:

  • $49/month
  • $99/month
  • $199/month
  • Free trial- 14 days


  • Lead segmentation 
  • Conversion tracking 
  • Payment integration 
  • Marketing automation
  • Multiple integrations
  • Search engine optimization   


  • Some features of the tool are not as intuitive. 
  • Marketing campaigns offer limited personalization. 

8. Kajabi

Kajabi allows you to build multi-channel funnels that help drive conversions for your business. You can customize and automate pre-built pipelines to increase your sales efficiency.  Kajabi also offers payment integration with PayPal and Stripe to further enhance your website’s functionality and profitability. Essentially, an online course builder, Kajabi offers a wide range of custom themes to help you create a functional and responsive website for your business. You can integrate your landing pages with email marketing and automate the sales process to convert more leads.

Kajabi’s proven, ready-made Pipelines.


Kajabi’s pricing plans are:

  • Basic- $119/month 
  • Growth- $159/month 
  • Pro- $319/month
  • Free Trial- 14 days


  • Automated funnels
  • Landing page builder 
  • Reporting & analytics 
  • Mobile application
  • Email editor 
  • Newsletter builder 


  • Email delivery needs improvement. 
  • Customization is limited. 

9. ClickFunnels

ClickFunnels is a sales funnel software designed to help you build funnels with drag & drop UI and share them with others. This easy-to-use tool can be used without any technical expertise. ClickFunnels offers marketing automation capabilities, payment gateway integrations, and customizable templates for sales funnels. You can also use ClickFunnels to get access to up-selling opportunities with targeted follow-ups. With ClickFunnels, you can easily capture incoming leads and their associated information to convert them into profits for your business.

clickfunnels - Generate Leads


The pricing plans available for ClickFunnels are:

  • ClickFunnels- $97/month 
  • ClickFunnels Premium- $297/month 
  • TwoCommaClubX-  $2,497/month 

Free trial- 14 days


  • Custom user roles 
  • Shopping cart integration
  • A/B test funnels 
  • Templates 
  • One comprehensive dashboard 
  • Multiple integrations


  • Better support and training resources are required. 
  • UI needs improvement. 

10. OptimizePress

OptimizePress is a powerful sales funnel creator that offers you a wide range of funnel types and styles to choose from. With OptimizePress, you can customize your landing pages and edit the stages of your sales funnel. These stages can be automatically linked to minimize any gaps in the sales funnel. The tool allows you to customize and launch your sales funnel easily to drive conversions for your business. You can pick from several templates according to your business needs. 

Create Funnels in WordPress


The following pricing options are available for OptimizePress:

  • Essential- $99/year
  • Suite- $199/year 
  • Agency Standard- $399/year 


  • Funnel steps linking 
  • Opt-in forms 
  • Checkout plugin 
  • Landing pages templates
  • Niche branding
  • Integrations such as ActiveCampaign, Ontraport, etc. 


  • The UI of the tool can be clunky. 
  • Customer support is not very prompt. 

11. GetResponse

Generate more traffic for your business with the GetResponse sales funnel system. You can use this tool to build custom websites and add pop-up forms to capture the information related to your leads. GetResponse offers pre-built sales funnel templates that can simplify your selling process. This automated sales funnel software helps you take all your products to the relevant audience. With GetResponse, you can create pop-ups, landing pages, sign-up forms, and manage all your ad campaigns.

Sell more with sales funnels


GetResponse has the following pricing options:

  • Basic- $12.30/month 
  • Plus- $40.18/month 
  • Professional- $81.18/month 
  • Max- Custom pricing 


  • Ready-made sales funnels 
  • Customer segmentation
  • Sales reports 
  • Payment processing
  • Marketing automation
  • Exit pop-ups 


  • Better integrations are required. 
  • Some features such as automation are blocked off from the lower-priced versions.

12. Systeme.io

Systeme.io is a funnel building software that can help you achieve your sales goals and advance your business. The tool also offers A/B testing and marketing automation functionality. You can connect your sales funnel with your mailing list and ensure that you stay connected with the leads.  Systeme.io also allows you to connect your payment processing system to the sales funnel. You can build landing pages that can help you make more sales with the help of this sales funnel software.

Create Sales Funnels


Systeme.io is a free sales funnel software and also has the following paid plans:

  • Startup- $27/month 
  • Webinar- $47/month 
  • Enterprise- $97/month 


  • Automated steps
  • Pre-built templates
  • Email marketing
  • Website builder 
  • Free plan
  • Reliable customer support 


  • No external integrations are available.
  • The tool has a steep learning curve.

Optimize Your Sales Funnel for More Conversions!

A simple sales funnel, if used correctly, can pave the way for your business growth. 

However, to accomplish this, you have to find the most suitable sales funnel software.

Make sure to compare multiple funnel tools to find one that works the best for your business. Consider the pricing, functionality, ease of use, scalability, and reviews before choosing the final tool. You can also opt for the free trials offered by various tools to get a better understanding of how functional they are. 

Optimize your sales process to achieve more efficiency and enhance your marketing efforts by investing in the right sales funnel software!


Here are some commonly asked questions about sales funnels software –

What type of business needs sales funnels? 

Whether to invest in a sales funnel or not is a common question that businesses face. 

A straightforward answer to this is that every business that sells some product or service can benefit from the implementation of a sales funnel. 

This is because a sales funnel can streamline your sales process, allowing you to attain better control over it. You can use it to gain access to qualified leads and nurture them effectively. 

How can I find the right sales funnel software?

To find the best sales funnel solution for your business, you need to take your business requirements into account. 

Here are some other things to consider- 

  • Cost-effectiveness
  • Scalability 
  • User-reviews
  • Functionality 
  • Data security 

How can BIGContacts help my sales funnel?

BIGContacts is a powerful CRM solution that can empower sales teams to achieve better productivity. It offers sales pipeline management, lead qualification, customer segmentation, and marketing automation functionality to drive more leads toward conversion. 

Additionally, BIGContacts can also help you track the performance of your sales funnel with powerful analytics. You can choose from pre-existing report templates or build your own reports. The tool also offers remote access, allowing you to stay on top of all leads on the go.

Do you want to make more sales?

BIGContacts is the #1 contact management software & CRM to close more sales.