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Top 9 Lead Management Software to Grow Your Sales in 2024

Lost leads are always so frustrating, right?

You spend hours finding and qualifying them, and then…Poof! Gone into the abyss of missed follow-ups.

But it doesn’t have to be that way. With powerful lead management software, you can organize and track your leads efficiently, nurturing them into long-term customers.

But with so many options on the market, how do you pick the right software to manage sales leads?

Don’t worry. Here is a list of the 9 best sales lead management software that can turn your sales funnel into a conversion machine.

Software Best For Starting Cost
BIGContacts Contact Management & Email Marketing for Small Businesses & Startups Forever free plan available. Paid plan starts at $9.99/month with a 15-day free trial.
Leadsquared Automated Lead Management Starts at $25/month/user.
HubSpot Inbound Marketing Starts at $15/month/seat.
Zoho Lead Nurturing Workflows Starts at $14/user/month. Billed annually.
Keap Mobile Lead Management Pricing starts at $79/month.
Marketo Targeting Specific Audiences Starts at $159/month. Billed annually.
Leadfeeder Academic Research & Feedback Starts at €99/month. Billed annually.
Lead Capsule Lead Distribution Starts at $199/month.
noCRM.io Third-Party Integrations Starts at $21/user/month. Billed yearly.

Which Is the Best Lead Management Software?

Before we dive deep into a detailed review of the best lead management software, here is a sneak peek of my top 3 picks from the list-

Option 1: BIGContacts

BIGContacts is one of the best lead management software with powerful automation capabilities. Its standout feature is the drip email campaigns, ideal for lead nurturing and brand presence. It also centralizes customer information, helps visualize the sales pipeline, and automates repetitive tasks, streamlining the sales lead management process.

Option 2: Keap

Keap is another reliable CRM tool with a smart mobile app that offers user-friendly access to leads on the go. It has real-time notifications that ensure prompt responses, elevating client satisfaction. Also, with features like instant updates, appointment scheduling, and email marketing integration, it fosters stronger client relationships, making it indispensable in today’s fast-paced business world.

Option 3: Lead Capsule

Lead Capsule is a smart tool with a lead tracking software that excels in the lead distribution process, smartly routing leads to the right teams and boosting efficiency and response times. Its adaptability in handling complex rules and diverse sources is key for the teams. Plus, its detailed tracking and reporting provide essential insights for refining lead management strategies.

9 Best Lead Management Software

Here is a detailed review of the features and pricing of some of the 9 best lead management software that you can choose from.

1. BIGContacts – Best for Contact Management & Email Marketing for Small Businesses & Startups

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BIGContacts is a simple and scalable solution for lead tracking and management, tailor-made for small businesses and startups.

What really stands out is its email marketing functionality. This free lead management software lets you run personalized drip email campaigns to connect with leads with relevant information at the right time. This feature is particularly beneficial for nurturing leads and customer retention.

I love how it integrates with web forms for effortless lead capture and supports sales pipeline management to visualize and manage leads effectively. It even supports robust workflow automation, ensuring leads progress with minimal manual intervention.

Besides, all the customer information is centralized, making the management process smooth and effective. If you are looking for lead management software for startups with comprehensive contact management tool and email marketing features, BIGContacts is an excellent choice.

What You Will Like:

  • 360-degree view of contact data, including previous touches, lead source, preferences, upcoming tasks, and more
  • Task prioritization helps you ensure focus on the most promising opportunities
  • Comprehensive reporting and analytics features provide valuable insights into lead engagement and campaign performance, facilitating data-driven decisions
  • Built-in email marketing capabilities to create and send targeted messages to your leads directly from the platform
  • Smart sales tracking feature for businesses so that you can unify sales data in one place
  • 24/7 customer support and training resources to ensure timely assistance and guidance whenever needed
  • Seamless integration with marketing automation tools for a cohesive lead management workflow

What You May Not Like:

  • It requires a stable internet connection for optimal performance
  • There can be frequent updates, which are quite useful, but may require users to adapt continuously


  • Forever free plan available for up to 100 contacts.
  • Paid plan starts at $9.99/month with a 15-day free trial.

2. Leadsquared – Best for Automated Lead Management

Leadsquared - Best for Automated Lead Management

Image Source: LeadSquared

Leadsquared’s automation capabilities are perfectly aligned with the needs of a fast-paced sales environment.

It efficiently manages a high volume of leads, prioritizing them based on their engagement and potential. What impressed me the most was its ability to automate numerous sales tasks, thereby enabling our sales team to focus more on engaging with prospects and closing deals.

Also, the detailed analytics provided insights into each lead’s journey, helping us fine-tune our approach. For organizations focusing on rapid lead conversion and efficient sales processes, Leadsquared is a standout option.

What You Will Like:

  • Advanced lead scoring algorithms help prioritize leads based on their likelihood to convert
  • Real-time lead tracking and notifications for lead interactions, allowing timely follow-ups and personalized engagement
  • Automated follow-up workflows streamline lead nurturing, saving time and effort
  • Customizable lead capture forms empower you to optimize your website for lead generation
  • Flexible customization options allow you to tailor the platform to your specific needs and workflows, ensuring a personalized experience for your team

What You May Not Like:

  • Limited support for certain third-party integrations that restrict the ability to connect with tools or services essential for business operations
  • Advanced features require additional training and technical expertise


  • Starts at $25/month/user.

3. HubSpot – Best for Inbound Marketing

HubSpot - Best for Inbound Marketing

Image Source: HubSpot

My experience with HubSpot has been centered around its excellence in inbound marketing.

From creating engaging content to managing social media interactions and optimizing SEO to nurturing leads with personalized email workflows, this lead management system covers it all.

Its integrated CRM system ensures that leads are not just generated but also effectively managed and nurtured through the sales funnel.

This holistic approach to inbound marketing, combined with insightful analytics, makes this sales lead management software an indispensable tool for businesses focusing on attracting and engaging customers through valuable content and interactions.

What You Will Like:

  • Powerful content management system (CMS) to create and publish engaging marketing materials with ease
  • Robust email marketing automation capabilities for targeted communication with leads, improving engagement and conversion rates
  • Advanced lead segmentation and targeting features to ensure that your messages reach the right audience at the right time
  • Seamless integration with other HubSpot products for a comprehensive marketing stack
  • Intuitive user interface with drag-and-drop functionality that simplifies the creation and customization of marketing assets, reducing reliance on technical expertise

What You May Not Like:

  • Limited customization options for certain features restrict the ability to tailor the platform for some branding requirements
  • The reporting tools lack depth and flexibility, requiring additional manual analysis or integration with external reporting tools


  • Starts at $15/month/seat.
Read More: List of Best Hubspot Alternatives for Your Business in 2024

4. Zoho – Best for Lead Nurturing Workflows

Zoho - Best for Lead Nurturing Workflows

Image Source: Zoho

Zoho shines with its automation capabilities, which allow for the creation of customized nurturing paths for different segments of prospects.

This level of personalization ensures that we communicate the right message to the right audience at the right time. Plus, its integration with other business tools adds to its effectiveness, providing a seamless flow of data across different departments.

Zoho’s ability to automate and personalize lead nurturing makes it a valuable asset for businesses that aim to convert leads into customers through targeted, ongoing engagement.

What You Will Like:

  • Automation rules to streamline your sales processes
  • A comprehensive lead scoring system that helps you prioritize prospects effectively
  • Seamless integration with other Zoho products and third-party apps ensures smooth data flow and interoperability across your business ecosystem
  • Excellent customer support and an extensive knowledge base to provide timely assistance
  • Smart, scalable options that allow you to add features and users as your business grows, ensuring that Zoho CRM can evolve with your needs over time

What You May Not Like:

  • Steeper learning curves for configuring complex automation workflows, which require additional time and resources
  • Occasional glitches or bugs which may impact the reliability or consistency of the platform


  • Starts at $14/user/month.

5. Keap – Best for Mobile Lead Management

Keap - Best for Mobile Lead Management

Image Source: Insightful Accountant

In my experience, Keap is really good at mobile lead management. The mobile app is exceptionally user-friendly, allowing me to access and manage my leads on the go, which is vital in today’s fast-paced business environment.

Moreover, the app’s real-time notifications keep me informed about new leads and client interactions, enabling me to respond promptly. This immediacy has significantly improved my response times, boosting client satisfaction. Besides, the ability to instantly update lead information, schedule appointments, and set reminders right from my phone means I never miss an opportunity to connect with potential clients.

The integration of SMS and email marketing tools within the app is another feature that enhances my lead management process. I can craft and send personalized messages straight from my phone, fostering stronger relationships with prospects.

What You Will Like:

  • Integrated feedback collection tools that gather customer input, providing valuable insights to improve products or services
  • AI-powered sentiment analysis feature that offers a deeper understanding of customer opinions, enabling more informed decision-making
  • Customizable feedback forms for tailored questions, ensuring relevant data collection for specific business needs
  • Real-time reporting and analytics offer insights into feedback trends, helping to identify patterns and prioritize improvements
  • Integration with POS systems that enable holistic analysis of customer interactions, facilitating data-driven strategies

What You May Not Like:

  • Limited customization options for feedback forms which may restrict flexibility in gathering specific types of data
  • There are limited customization options for email templates, which might restrict businesses looking for more personalized email marketing solutions


  • Plans start at $79/month.

6. Marketo – Best for Targeting Specific Audiences

Marketo - Best for Targeting Specific Audiences

Image Source: Microsoft

As a marketer deeply invested in precision targeting for lead generation, I’ve found Marketo to be an absolute game-changer. Its comprehensive database allows me to segment my audience based on a myriad of criteria, including demographics, behavior, and engagement history. This level of granularity ensures that I’m not wasting resources targeting individuals who aren’t likely to convert.

Besides, Marketo’s automation capabilities streamline the entire lead generation process. From personalized email campaigns to targeted social media ads, I can effortlessly engage with my audience across multiple channels, ensuring maximum exposure and engagement.

One of the standout features of Marketo is its advanced analytics dashboard. Here, I can track the performance of my campaigns in real time, allowing me to make data-driven decisions and continuously optimize my targeting strategy for maximum impact.

What You Will Like:

  • Advanced lead manager system with lead scoring and nurturing capabilities to help you prioritize and engage with leads effectively
  • Dynamic content personalization features to enhance engagement by delivering tailored messages based on individual preferences and behaviors
  • Seamless integration with other Adobe products offers a complete marketing stack, streamlining workflows and enhancing efficiency
  • Provides sales teams with insights about prospects’ behaviors and engagement, enabling more informed conversations and helping to close deals more efficiently
  • Offers tools to manage events and webinars, including registration, tracking, and follow-up functionalities

What You May Not Like:

  • The integration process with third-party tools can be challenging and requires technical expertise
  • Some users have faced challenges with email deliverability, which can affect campaign effectiveness


  • Starts at $159/month.

7. Leadfeeder – Best for Visitor Tracking and Lead Generation

Leadfeeder - Best for Visitor Tracking and Lead Generation

Image Source: Intermind

Leadfeeder transformed lead generation for my business by tracking anonymous visitors on websites.

This web-based lead management software has the ability to uncover the identity of companies visiting the website, coupled with detailed activity tracking, and provides valuable insights into potential leads who have not yet made direct contact.

This information is pivotal in understanding the interests and intentions of these visitors, allowing the users to tailor the follow-up strategies effectively.

One of the best features of the tool is its integration with CRM systems and email platforms, which means that these insights are readily actionable, allowing users to initiate contact with promising leads promptly.

I also like how it prioritizes leads based on their engagement level, making sales efforts more focused and efficient.

What You Will Like:

  • Real-time website visitor tracking that allows you to identify potential leads and track their interactions, enabling timely follow-up and personalized engagement
  • Detailed visitor profiles that provide comprehensive information, including contact details and interaction history, facilitating targeted communication
  • Automated lead notifications to ensure that you never miss an opportunity, enabling prompt follow-up and engagement with interested prospects
  • Comprehensive reporting and analytics dashboard that offers insights into lead activity and behavior, enabling data-driven decision-making and strategy refinement
  • Easy setup and user-friendly interface facilitate quick adoption and implementation

What You May Not Like:

  • Occasional discrepancies in lead tracking accuracy reported by users may require manual verification or investigation
  • Advanced features may require additional training or expertise to utilize fully


  • Starts at €99/month.

8. Lead Capsule – Best for Lead Distribution

Lead Capsule - Best for Lead Management

Image Source: Lead Capsule

Lead Capsule efficiently routes leads to the most appropriate team members or sales channels based on predefined criteria. This not only maximizes the potential of each lead but also significantly improves our team’s efficiency and response times.

What’s particularly beneficial is its versatility in managing complex distribution rules, which is essential for businesses dealing with diverse lead sources and multiple sales teams.

The software also offers robust tracking and reporting features, giving us clear insights into the distribution process and lead outcomes. This level of transparency and control is crucial for continuously optimizing our lead management strategies.

What You Will Like:

  • Real-time lead validation that helps maintain lead quality before distribution, minimizing wasted efforts on low-quality prospects
  • Customizable lead distribution rules that allow you to tailor distribution strategies to your specific business needs
  • Comprehensive reports provide insights into lead performance and distribution effectiveness
  • Scalable platform options that accommodate business growth, allowing you to add users and features as needed without disrupting operations
  • Dedicated account managers who provide assistance with setup and optimization, ensuring a smooth implementation process and ongoing support

What You May Not Like:

  • While the tool offers customization, there are limits to how much the software can be tailored to meet specific business needs
  • Integrating Lead Capsule with other systems, like CRM, email marketing tools, etc., is slightly challenging


  • Starts at $199/month.

9. noCRM.io– Best for Third-Party Integrations

noCRM.io- Best for Third-Party Integrations

Image Source: Google Workspace

Incorporating noCRM.io into our sales process has greatly enhanced our lead management capabilities, especially due to its exceptional third-party integration features.

It can seamlessly integrate with a wide range of tools, from email platforms to social media channels, thereby centralizing all lead information in one place. This integration streamlined our sales process, allowing for quick access to lead data and ensured that all team members stayed on the same page.

Not only this but the tool’s proactive lead capture and follow-up features ensure that no opportunities are missed and leads are actively pursued. Its customizability helps tailor the system to specific sales processes, making it a highly adaptable solution.

What You Will Like:

  • Customizable lead management workflows that enable you to align the platform with your sales process
  • Flexible API for building custom integrations and automation, which provide tailored solutions to unique business requirements
  • User-friendly interface with drag-and-drop functionality that simplifies customization and configuration, minimizing reliance on technical expertise
  • Real-time activity tracking features to provide visibility into lead interactions, enabling timely follow-up and engagement
  • Scalable platform options that accommodate business growth, allowing you to add users and integrations as needed without disruption

What You May Not Like:

  • Occasional delays in data syncing, which may impact real-time visibility and accuracy of information
  • Its primary focus is on lead management, which might not be comprehensive enough for businesses seeking a full-suite CRM solution


  • Starts at $21/user/month.

So, which one of these lead management software solutions appears the best?

If I had to pick one, I would choose BIGContacts due to its user-friendly interface and robust customization options, enabling businesses to tailor the software to their needs and workflow.

Besides, it provides comprehensive integration capabilities, connecting various tools and platforms to streamline the lead management process. The free trial will further help you try out the functionalities of the tool without making any upfront investment.

Read More: List of Free Lead Management Software For 2024

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
  6. Personal Experience/Expert’s Opinion or Favorites: This part of the evaluation criteria draws insightful observations from the writer’s personal experience and the opinions of industry experts.

Learn More About Lead Management Software

What is lead management software?

Lead management software is a tool designed to help businesses manage potential customers, known as leads. It automates capturing, tracking, and nurturing leads through various stages of the sales process. This software streamlines operations by organizing lead information, prioritizing follow-ups, and integrating with other business systems for efficient customer relationship management.

What are the features of a lead management system?

A lead management system typically features lead capture (collecting leads from various sources), lead tracking (monitoring lead progress), lead qualification (assessing lead potential), lead distribution (assigning leads to appropriate personnel), and lead nurturing (engaging leads with targeted communication). It also offers reporting and analytics for insight into lead management effectiveness.

What are the benefits of lead management software?

Benefits of lead management software include improved organization of leads, increased efficiency through automation, better lead prioritization, and effective lead nurturing with targeted communication strategies. It offers analytics for strategic decision-making and helps align sales and marketing efforts, leading to higher conversion rates and sales growth.

How to use a lead management app

Using a lead management app involves setting it up to sync with existing systems, inputting lead data, tracking interactions, and updating lead statuses. Effective use means prioritizing leads, scheduling follow-ups, and analyzing lead behavior. Regularly monitoring performance metrics helps refine lead management strategies.

What is the best way to manage leads?

The best lead management approach involves a structured process with timely follow-ups, personalized communication, and continual assessment of lead quality. Integrating a lead management system enhances this process. Besides, aligning sales and marketing, nurturing leads with relevant information, and using data-driven prioritization are key. Also, continuously adapting strategies based on lead feedback and analytics is also vital.

What are the five major stages of lead management?

The five stages of lead management are:

  1. Lead Generation (gathering leads via marketing channels)
  2. Lead Capture (capturing leads through web forms)
  3. Lead Qualification (assessing leads’ purchase likelihood)
  4. Lead Nurturing (engaging and educating leads) and
  5. Lead Conversion (turning leads into customers).

How to choose the best lead management software

Choosing the best lead management software involves assessing your business’s specific needs, such as lead volume and sales process complexity. The essential features to look for include lead capture, tracking, and nurturing. You can also consider user interface, ease of integration, scalability, customer support, and reviews. Finally, ensure the pricing aligns with your budget.

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About the author

The BIGContacts Editorial Team is a passionate group of CRM experts dedicated to improving your customer relationships with top-notch content. We stay ahead of the curve on trends, tackle technical hurdles, and provide practical tips to boost your business. With our commitment to quality and integrity, you can be confident you're getting the most reliable resources to enhance your contact management and business process automation initiatives.