Lead Generation Tools: 27 Options to Consider in 2023

Is getting traffic to your website the sole objective of your lead generation efforts?

If that is so, you might be missing out on the benefits offered by the broad scope of its implementation. 

Lead generation can not only direct visitors to your business, but also help you acquire essential information to nurture them into your brand’s proponents. It involves attracting the right people, evaluating their interests, and identifying the most engaging way to connect with them. 

So, what does it take to accomplish all of this?

As simple as it is- a powerful lead generation tool. 

While every run-of-the-mill tool can provide you access to leads, only highly advanced solutions can help you find relevant leads and improve your brand awareness. The best lead generation tools can not only fill your sales pipeline with useful leads but also provide you with the contextual information and functionality required to guide and convert these leads.

In this blog, we have put together a list of the 26 top-rated lead generation software that can enhance your profitability. By going through the salient features, pricing, pros, and cons of these tools, you can make a reliable choice for your enterprise. However, before getting started, let’s look at what lead generation software is and what features make up a good tool.

What is Lead Generation Software?

Lead generation software refers to tools that bring in relevant traffic to your business, which can then be converted into profitable and long-term customer relationships. These leads could be acquired through various channels such as forms, surveys, live chat, popups, sliders, emails, social proof, paid ads, etc. The tool should help you collect information from visitors, which can then be utilized to engage with them and convert them into loyal customers.

Sales leads tools play a role in awareness, education, sampling, and distribution of leads. They make it easy to grow your prospect list and expand your customer base. Moreover, it should offer seamless integration with applications, such as CRM and business analytics, for better lead management. 

What Features to Look for in Lead Generation Tools?

To capture leads and drive meaningful interaction with them, you need a tool that helps you automate the process. Such a tool can enable you to enhance your revenue and attain a competitive advantage. 

To find the best tool for your business, you must carry out an in-depth comparison of the top-rated lead generation tools on the market. The key to finding the most suitable solution out of these is to pay attention to its core features, such as: 

• Ease of use: The tool should have a minimal learning curve that makes it easy for sales and marketing teams to get started with lead generation.
• Reporting & analytics: For optimizing your lead generation efforts, you need a tool that offers insights into their performance with intelligent reports and analytics. 
• Integrations: It should offer seamless integration with tools such as CRM, email marketing, and business analytics to keep data consistent across platforms.  
• Targeting: The tool should offer advanced targeting options such as intent, behavior, location, source, etc., to capture highly relevant leads. 
• Form customization: The tool should make it easy to customize the lead capturing forms, even without any coding knowledge.
• Support & onboarding assistance: The tool should offer onboarding assistance and technical support to make the most out of its implementation.

If you require more advanced options, you can go for lead generation platforms such as BIGContacts or Salesforce that not only help you generate leads but also improve prospecting, scoring, and management.

27 Best Lead Generation Tools- at a Glance

Software	Key Features	Pricing
BIGContacts	Marketing automation Webform connection Customer segmentation	Starts from $5/user/month
Qualaroo	Advanced targeting Behavioral insights tracking Pre-designed templates	Starts from $80/month
Picreel	Popup templates Reporting & analytics A/B tests	Starts from $14/month
ProProfs Survey Maker	Survey templates Drag & drop editor Detailed reports	Starts from $0.05/response/month
OptinMonster	Advanced targeting Drag & drop editor Conversion analytics	Starts from $9/month
HubSpot	Drag & drop editor Real-time engagement A/B testing	Starts from $45/month
Leadfeeder	Instant alerts Advanced targeting Lead segmentation	Starts from $79/month
Overloop	Custom webforms Live chat Chrome extension	Starts from $39/month
Adoric	Custom lead capture forms Trigger rules Personalized recommendations	Starts from $9/month
Driftrock	Inline lead forms Data validation Advanced tracking	Available on request
Zendesk Sell	Email sequences Contact enrichment Deal forecasting	Starts from $19/user/month
Salesforce	Marketing automation AI-powered recommendations Dynamic reports	Starts from $25/user/month
Proof	Real-time notifications A/B testing Conversion analytics	Starts from $24/month
MobileMonkey	Email sequences Live chat Instant alerts	Available on request
HotJar	Advanced targeting Pre-built templates Heatmaps & session recordings	Starts from $31/month
Sendinblue	Drag & drop editor A/B tests Custom landing pages	Starts from $25/month
Survey Anyplace	Ready to use templates Gamified surveys User roles	Starts from $33/month
Voila Norbert	Data enrichment Chrome extension Data verification	Starts from $39/month
Clearbit	Custom webforms Instant alerts Contact record enrichment	Available on request
Datanyze	Segmented lists Instant alerts Chrome extension	Starts from $21/month
WPForms	Drag & drop editor Pre-built templates Conditional forms	Starts from $39.50/year
Hello Bar	Easy customization Advanced targeting A/B testing	Starts from $24/month
Hunter.io	Chrome extension Automated follow-ups Email verification	Start from $34/month
Discover.ly	Browser extension LinkedIn connection Social media integration	Free
AeroLeads	Chrome extension Data verification Gmail integration	Starts from $49/month
Constant Contact	Dynamic sign-up forms Segmented lists Social media integration	Starts from $9.99/month

Top 27 Lead Generation Software 

It’s time to take a detailed look at the best lead generation software that you can choose from. Explore and compare the key features, pricing, pros, cons, and user ratings of these 27 tools to find the most suitable solution for your business.

1. BIGContacts

BIGContacts is a simple and intuitive CRM tool designed to help businesses streamline their operations and strengthen relationships with their customers. The tool can be used to capture the attention of high-quality leads and nurture them into loyal customers using drip email campaigns. BIGContacts is easy to use and affordable, making it a popular choice for businesses across multiple verticals. 

Key Features of BIGContacts:

• Track all sales leads using a comprehensive and customizable sales pipeline. 
• Monitor the effectiveness of your lead generation efforts using reporting and analytics. 
• Set up drip email campaigns for effective lead nurturing. 
• Connect the CRM with your webforms to capture leads and their information easily. 
• Segment leads into static and dynamic lists to improve targeting. 

Pricing:

• Big- $5/user/month 
• Bigger- $15/user/month 
• Biggest- $25/user/month 
• Enterprise- Available on request 

Pros:

• Ready-to-use and customizable reporting templates are available. 
• Use the mobile version of the CRM to manage leads remotely.  

Cons:

• More advanced search and deduplication features are required for the tool. 
• It lacks AI-powered lead scoring functionality. 

Rating: 4.5/5 (G2)

2. Qualaroo

Qualaroo is a cloud-based feedback collection tool that can help you generate leads and optimize conversion rates. It is easy to get started with creating surveys and forms to capture leads using the pre-built templates. The tool provides advanced targeting options and enables you to ask the right questions at the right time to generate more leads. 

Key Features:

• Deploy targeted lead forms on your website, app, social media, and other channels.
• Use advanced targeting options to collect high-quality leads.
• Add custom fields to your lead generation forms and mark specific fields as required.
• Collect behavioral insights for your visitors. 
• Add a dedicated lead generation form to the surveys and collect contact information.

Pricing:

Starts from $80/month

Pros:

• It offers integration with tools such as Slack and Salesforce, making it easier to export and manage lead data.
• The tool has a minimal learning curve, making it easy to get started with. 

Cons:

• Reporting needs a more user-friendly interface. 
• Needs a bulk action button on the dashboard to manage multiple surveys at once.

Rating: 4.3/5 (G2)

3. Picreel

Picreel allows you to create engaging popups and survey overlays to improve lead generation for your business. It lets you gauge visitor intent and offer relevant offers accordingly. You can time these popups to be displayed at the right time based on the visitor’s activity. The tool also offers advanced targeting, enabling you to capture your relevant audience’s attention.  

Key Features:

• Get started quickly by choosing from a range of popup templates. 
• Analyze the performance of your campaigns by tracking metrics such as page visits, conversions, impressions, etc.
• Set popups to be displayed based on scroll, time on page, or exit intent. 
• Use A/B tests to improve the performance of your lead generation efforts. 
• Track your visitors’ behavior in real-time to engage with them more efficiently.

Pricing:

Starts from $14/month 

Pros:

• The popups can be customized extensively with the HTML and CSS editor.
• It offers integrations with several tools, including MailChimp, HubSpot, Shopify, Magento, Infusionsoft, etc. 

Cons:

• The A/B testing dashboard needs to be more detailed. 
• The tool’s user interface could use an upgrade. 

Rating: 4.4/5 (G2)

4. ProProfs Survey Maker

ProProfs Survey Maker lets you convert website visitors into leads using engaging surveys. These surveys can be customized to match your company’s branding. The tool allows you to send these surveys via email, embed them on your website, or share them on social media platforms. You can add multiple question types to collect targeted information from leads. 

Key Features:

• Choose from existing templates or create surveys from scratch. 
• Use the drag and drop editor to customize the surveys. 
• Add scores, branching, and skip logic, to your surveys.
• Use presentation-ready reports to analyze the collected data. 
• Collect leads through multiple channels by sharing survey links. 

Pricing:

Free plan available 

Paid plans start from $0.05/response/month

Pros:

• It integrates with tools such as MailChimp, Zendesk, Constant Contact, and Salesforce, allowing you to send and manage lead data with ease. 
• Use sidebar surveys as a non-intrusive way of capturing lead information. 

Cons:

• More flexibility is required for customizing templates.
• The tool could use an improved user interface and loading speed. 

Rating: 4.3/5 (G2)

5. OptinMonster

Optinmonster can help convert your website traffic into leads with engaging popups and advanced targeting. This sales lead generation tool offers a range of templates to help you get started. Alternatively, you can create a design from scratch without any coding. Optinmonster also offers actionable insights into your lead generation endeavors to promote continual improvement.

Key Features:

• Target visitors based on the page level, exit intent, or location.
• Define custom triggers to display the right campaigns to the right visitors. 
• Create forms easily using the drag and drop editor. 
• Improve your lead generation efforts with conversion tracking and analytics. 
• Create mobile-responsive popups to capture more leads. 

Pricing:

Starts from $9/month

Pros:

• Make use of A/B tests to optimize your lead generation and conversion rates.
• The tool offers extensive customization options. 

Cons:

• Setup and configuration can be complex and time-consuming. 
• More versatility is required for the ready-made templates. 

Rating: 4.1/5 (G2)

6. HubSpot

HubSpot is a leading name in the marketing industry, offering a range of features to help you attract the right audience and convert them into long-term customers. The tool can be used to create landing pages, webforms, and ads to capture more leads. Moreover, it can help you track the ROI of your marketing efforts using in-depth reporting and analytics. 

Key Features:

• Capture leads from various sources, including blogs, ads, landing pages, live chat, etc. 
• Create forms easily using the tool’s drag and drop editor. 
• Monitor conversations on social media platforms to capture high-quality leads. 
• Engage with leads in real-time using live chat. 
• Improve the performance of your marketing efforts with A/B testing.

Pricing:

Free plan available

Paid plans start from $45/month 

Pros:

• Score, segment, and nurture leads with access to a centralized database.
• Choose from mobile-optimized landing page templates.  

Cons:

• The tool has a steep pricing structure. 
• Reports need better customization options. 

Rating: 4.4/5 (G2)

7. Leadfeeder

Leadfeeder can help you generate high-quality leads from anonymous web traffic. It helps identify who your most engaged visitors are, so you can focus on high-value prospects. Along with website visitor tracking, Leadfeeder also offers contact enrichment to improve your lead generation efforts further. The tool can also be used to send lead data directly to your CRM system.

Key Features:

• Set up alerts for when new leads are added to your list. 
• Segment leads based on custom criteria. 
• Score leads based on their web activity. 
• Set your target industries or companies to get access to relevant leads. 
• Launch and test ad campaigns, forms, landing pages, etc. 

Pricing:

Free plan available 

Paid plans start from $79/month 

Pros:

• Send leads directly to your CRM and marketing automation tools. 
• Access enriched contact records to deliver more personalized messages to leads. 

Cons:

• It requires better lead activity tracking capabilities.
• Setting up filters should be made easier. 

Rating: 4.3/5 (G2)

8. Overloop

Overloop is a CRM platform that offers Chrome and LinkedIn extensions to expand your lead list. The sales lead generator can be used to create live chat widgets and custom webforms. You can manage these leads easily with a customizable sales pipeline. Overloop also enables you to find the email addresses of multiple contacts in one go, thereby saving you a lot of time.

Key Features:

• Find email addresses using names or company domains. 
• Use the LinkedIn extension to grow your prospect list. 
• Engage with website visitors in real-time using live chat. 
• Scout leads wherever you are working with the Chrome extension. 
• Verify email addresses to improve your deliverability rate. 

Pricing:

Starts from $39/month 

Pros:

• Improve your lead generation efforts with powerful integrations with tools such as Leadinfo, Leadfeeder, Mailchimp, etc. 
• Make data-backed decisions and accurate deal forecasts. 

Cons:

• The tool’s search functionality needs improvement. 
• The UI and UX could use some enhancements. 

Rating: 4.2/5 (G2)

9. Adoric

Adoric, a conversion optimization tool, can let you grow your mailing list and enhance engagement with visitors. This tool can help you create mobile-responsive popups and forms to capture a large number of leads for your business. With Adoric, you can offer personalized messages to your visitors and convert them into your brand advocates.

Key Features:

• Access templates for popups and sliders to capture visitors’ attention.
• Define trigger rules to display the most relevant campaigns to your visitors. 
• Craft custom lead capture forms and connect them to your CRM system.
• Create engaging campaigns using the tool’s drag and drop builder. 
• Offer personalized recommendations to visitors and gamify the user experiences. 

Pricing:

Free plan available 

Paid plans start from $9/month 

Pros:

• Configuration and customization are easy. 
• The tool has a great onboarding experience and customer support. 

Cons:

• Bugs and crashes occur at times. 
• More detailed training resources are required for certain features of the tool.

Rating: 5/5 (Capterra)

10. Driftrock

Driftrock creates engaging and high-performing lead capture forms to help you meet your lead goals easily. It can help you capture and validate leads with ease. You can also use this sales lead generation tool to add lead form extensions to your Google search ads. Moreover, when you bring all your lead sources to a single platform, lead tracking and management improve significantly.

Key Features:

• Collect leads from various sources, including Facebook, LinkedIn, and YouTube.
• Use inline lead forms for your website. 
• Automatically validate leads to keep your lead list clean and useful. 
• Set up instant notifications for when you get leads to connect with them at the right time. 
• Optimize ads and forms with end-to-end tracking to capture more relevant leads. 

Pricing:

Available on request 

Pros:

• The customer support for the tool is highly prompt and professional. 
• Segment, route, and nurture leads efficiently to improve your conversion rate.

Cons:

• Set up can be challenging without seeking help from the customer support team. 
• It requires better data synchronization capabilities with other applications.

Rating: 4.6/5 (G2)

11. Zendesk Sell

Zendesk Sell is a CRM tool that can help boost the overall sales productivity of your business. The built-in sales engagement capabilities of this tool can help you build highly targeted prospect lists. It also lets you automate tasks and email sequences to enhance overall productivity. Moreover, with Zendesk Sell, you can bulk enrich existing leads and get in touch with them more effectively. 

Key Features:

• Improve prospecting and grow your lead list with access to a vast contact database.
• Create bulk email sequences for reaching multiple prospects in one go. 
• Keep lead information up to date with built-in contact enrichment.
• Get complete visibility into your sales pipeline to track and manage leads effortlessly. 
• Benefit from forecasts and data insights to stay updated with your sales performance. 

Pricing:

Starts from $19/user/month

Pros:

• Automate your email outreach to never miss out on follow-ups with leads. 
• Create targeted lead lists by segmenting them based on location, industry, etc. 

Cons:

• Customer support requires significant improvement.
• Deal tagging and email updates could work better. 

Rating: 4.2/5 (G2)

12. Salesforce

Salesforce offers a suite of marketing tools that can empower you to grow your business at scale. It helps collect high-quality leads and engage with them more personally using well-crafted marketing campaigns. The tool also offers AI-powered recommendations and analytics, allowing you to leverage business data for improved profitability.

Key Features:

• Get a 360° view of lead information to engage with them more efficiently.
• Use dynamic reports to keep track of the performance of your lead generation efforts. 
• Automate tasks and workflows to improve overall efficiency. 
• Track and manage sales opportunities with ease using a comprehensive pipeline. 
• Manage interactions across multiple channels from a centralized dashboard. 

Pricing:

Starts from $25/user/month 

Pros:

• Get real-time insights into your lead generation efforts. 

• Power interactions with leads using artificial intelligence.  

Cons:

• The setup and configuration process is time-consuming. 
• Technical and training support could be better. 

Rating: 4.2/5 (G2)

13. Proof

Proof allows you to convert visitors to leads using social proof. By showing visitors the action taken by other people, you can build credibility and earn trust. The tool enables you to add social proof to your website, landing pages, order pages, or checkout section. You can customize the display settings for these campaigns according to your needs.

Key Features:

• Use notifications to display how people interact with your website in real-time. 
• Show live visitor count, recent activity, hot streaks, opt-ins, registration, etc.  
• Monitor the performance of your lead generation efforts with in-depth conversion analytics. 
• Use A/B testing to identify what works well with leads. 
• Customize the timing and placement for your campaigns. 

Pricing:

Starts from $24/month

Pros:

• The implementation process is quick.
• The live chat support is highly beneficial.

Cons:

• The tool has a steep learning curve. 
• The user interface needs improvement. 

Rating: 4.4/5 (G2)

14. MobileMonkey

MobileMonkey is an automated chatbot tool that helps fill your sales pipeline with high-quality leads by offering highly engaging experiences to visitors. This sales outreach and prospecting tool lets you convert engaged audiences from Facebook and Instagram into leads for your business. When visitors engage with the chatbot tool using any platform, it automatically captures them as leads and collects their information.

Key Features:

• Capture leads using drip campaigns for Facebook messenger and Instagram direct messaging.
• Create templatized follow-up sequences to save time. 
• Unify all your inboxes to manage conversations with leads across channels from a single place. 
• Qualify leads based on their intent using live chat.
• Set up alerts to never miss an opportunity to capture and engage with promising leads. 

Pricing:

Available on request 

Pros:

• Export lead data to your CRM system with ease using the tool’s powerful integrations. 
• Automate lead nurturing to convert more leads into highly profitable customers.

Cons:

• The reporting module needs to be more advanced. 
• Customer support could use some improvement. 

Rating: 4.9/5 (G2)

15. HotJar

HotJar lets you track and understand visitors’ behavior using heatmaps and session recordings. The tool allows you to capture more relevant leads through feedback, polls, and surveys. These can be strategically placed on the website or shared via email. The tool has a drag and drop interface, making it easy to create customized surveys for lead generation.

Key Features:

• Visualize user journeys and see what they exactly see using recordings. 
• Use advanced targeting options such as URL, device, or attributes.
• Choose from pre-built templates for surveys to get started quickly. 
• Collect customer feedback and essential information with ease. 
• Integrate with a range of tools such as HubSpot, Segment, and Slack, to manage leads and their data more efficiently.  

Pricing:

Free plan available 

Paid plans start from $31/month 

Pros:

• The setup process is quick and easy.
• It is easy to export and share insights gathered from this tool. 

Cons:

• The reporting module could be improved.
• Support response time needs reduction.

Rating: 4.4/5 (G2)

16. Sendinblue

Sendinblue is an intuitive platform that lets you grow your lead list by creating and deploying effective email and SMS marketing campaigns. It offers advanced personalization options, so you can be more effective in reaching out to leads and prospects. The tool further enhances lead generation by helping you engage with visitors at the right time using live chat.

Key Features:

• Create engaging email sign-up forms to acquire more leads.
• Use the drag and drop builder to create forms and emails. 
• Set up automated workflows to connect with leads at the right time. 
• Use A/B tests to enhance the performance of your marketing campaigns.
• Create custom landing pages for more effective targeting. 

Pricing:

Free plan available 

Paid plans start from $25/month

Pros:

• Choose from a library to email templates to get started quickly. 
• Capture and connect with leads in real-time using live chat. 

Cons:

• The tool has a learning curve making it challenging for new users. 
• It requires better documentation for features such as automation. 

Rating: 4.5/5 (G2)

17. Survey Anyplace

Survey Anyplace enables you to create interactive assessment questionnaires, quizzes, and surveys to generate high-quality leads for your business and grow your mailing list. It brings all your response data to a single platform for seamless lead management. You can easily embed the surveys on your website or deliver them via email. 

Key Features:

• Choose from ready-to-use widgets, templates, and questions.
• Use white labeling to customize the surveys according to your branding. 
• Share personalized information with respondents based on their survey answers via email or PDF reports. 
• Define user roles to manage permissions for who can view and edit your questionnaires and their responses. 
• Get more leads by incentivizing and gamification of your surveys. 

Pricing:

Starts from $33/month

Pros:

• The implementation of the software is quick and easy.
• Easily send the collected data to other applications such as Google Sheets, Keap, MailChimp, etc.

Cons:

• The tool’s interface looks outdated.
• Customization requires technical expertise. 

Rating: 4.7/5 (G2)

18.  Voila Norbert

Voila Norbert is a reliable prospecting tool that lets you bring in qualified leads for your business. This tool is easy to use and makes the email addresses of prospects readily accessible. It can also be used to verify these email addresses to ensure that you are reaching out to the right people with your email outreach.

Key Features:

• Use the Chrome extension to improve lead prospecting. 
• Automatically verify email addresses to improve the open rate of your email campaigns.
• Enrich contact records to deliver more personalized and relevant messages. 
• Sync lead data across multiple applications using the tool’s extensive integration suite.
• Find who your most engaged contacts are and modify outreach efforts accordingly.

Pricing:

Starts from $39/month 

Pros:

• Schedule reminders and alerts to connect with leads and prospects at the right moment. 
• Perform bulk actions to reach out to multiple people at once and grow your business at scale. 

Cons:

• The Chrome extension needs better performance.
• It doesn’t always produce accurate results. 

Rating: 4.7/5 (G2)

19. Clearbit

Clearbit lets you collect qualified leads using custom web forms with dynamic fields. You can use the tool to engage with website visitors in real-time. Clearbit can also help prioritize, route, and manage leads. It allows you to capture targeted leads by delivering dynamic content tailored to the visitors’ preferences. 

Key Features:

• Create optimized webforms to capture more leads. 
• Use dynamic web content to capture targeted leads. 
• Set up sales alerts to notify team members when visitors demonstrate interest. 
• Offer more personalized and contextual solutions with data enrichment for contacts. 
• Engage with high-quality leads in real-time using live chat. 

Pricing:

Available on request 

Pros:

• Autofill forms to create hassle-free experiences for leads. 
• Route leads to the right sales representative instantly. 

Cons:

• It doesn’t always produce completely accurate results. 
• The initial configuration can take time. 

Rating: 4.4/5 (G2)

20. Datanyze

Datanyze is a sales intelligence platform that lets you grow your prospect list. It has a Chrome extension that lets you capture more leads and fetch their relevant information in real-time. Easily find details for employees, email addresses, mobile numbers, contact details, etc. Moreover, you can segment the leads or export their information to other tools without any difficulty. 

Key Features:

• Create segmented contact lists using tags.
• Start meaningful conversations using personalized ice breakers. 
• Collect information from LinkedIn and company websites. 
• Set up alerts to reach out to leads at the right time. 
• Define your target industries to find the most relevant leads. 

Pricing:

Starts from $21/month 

Pros:

• Export lead lists to CRM tools such as Salesforce and HubSpot with ease. 
• Get insights into industry and market trends with Market Share reports. 

Cons:

• It doesn’t always produce updated and accurate results.
• The Google Chrome extension needs improved performance.

Rating: 4.2/5 (G2)

21. WPForms

WPForms is a tool that enables you to create intelligent surveys and forms. This WordPress contact form plugin works effectively for lead generation by helping you generate high-performing and mobile-responsive forms. These forms do not require coding knowledge, helping you get started with lead generation quickly.

Key Features:

• Use the visual drag and drop interface to create forms with ease. 
• Choose from pre-built templates and customize them according to your needs. 
• Use smart conditional forms to boost the efficiency of your lead generation efforts. 
• Embed forms easily to your webpage, sidebar, blog posts, etc., to generate more leads.
• Customize the forms using HTML and CSS.

Pricing:

Starts from $39.50/year

Pros:

• Add multiple pages, files, radio buttons, custom fields, etc., to the forms.
• The tool has extensive and useful support documentation.

Cons:

• The pricing structure could use more flexibility.
• The tool requires better onboarding resources and video tutorials.

Rating: 4.8/5 (G2)

22. Hello Bar

Hello Bar allows you to improve visitor engagement with customized bars, modals, alerts, and sliders. These non-intrusive popups can help you generate highly targeted leads for your business. It is extremely easy to customize and install these popups on your website. Moreover, you can create custom reports to analyze the effectiveness of your lead generation efforts.

Key Features:

• Customize elements such as color, size, text styling, layout, theme, etc. 

• Target visitors based on their location, device, source, and other advanced targeting options. 

• Monitor the performance of your popups with powerful analytics. 
• Use A/B tests to identify what performs well with your leads. 
• Install the popups to your website without any coding. 

Pricing:

Free plan available 

Paid plans start from $24/month 

Pros:

• Choose from pre-built themes and templates to get started.
• It offers integration with a suite of tools, including WordPress, Wix, Shopify, Mailchimp, etc. 

Cons:

• Customer support for the tool needs significant improvement.
• Loading speed is below par at times.

Rating: 3.5/5 (G2)

23. Hunter.io

Hunter.io lets you find email addresses using domain names to grow your mailing list. It offers verified information to ensure accuracy and improve your lead generation efforts. The tool also allows you to target cold leads using personalized email campaigns. Moreover, you can find and verify leads using the Google Sheets add-on.

Key Features:

• Create personalized email campaigns and schedule follow-ups.
• Extract email addresses from the websites using the Chrome extension. 
• Collect bulk email addresses from multiple domains and perform bulk verification.
• Find email addresses for professionals with the help of name or company. 
• Access a library of email templates to save time. 

Pricing:

Free plan available

Paid plans start from $34/month 

Pros:

• Send leads instantly to your CRM system to manage data efficiently. 
• Schedule personalized email campaigns and track their performance.

Cons:

• Email verification can be improved in terms of accuracy. 
• The user interface is clunky. 

Rating: 4.4/5 (G2)

24. Discover.ly

If you wish to access relevant social media information associated with your contacts, Discover.ly can be of significant help. It can help you build your prospect list and reach out to these prospects with personalized solutions. With access to such detailed contact profiles, you can easily find and focus on more relevant leads. 

Key Features:

• The browser extension fetches information from various social media platforms for your potential customers. 
• See information related to your contacts while using Facebook, Gmail, and AngelList. 
• Grow your professional network by getting access to contacts via multiple channels.  
• Gather information related to the contacts you are viewing on LinkedIn. 
• Build your prospect list by finding all the associated information that is publicly available. 

Pricing:

The Chrome extension is free to use.

Pros:

• The tool is easy to use. 
• Exporting data to other applications such as CrunchBase and Gmail is simple. 

Cons:

• It lacks detailed reporting and tracking. 
• The interface feels outdated and needs improvement. 

Rating: Not available

25. AeroLeads

Another great prospecting tool for enhancing lead generation for your business is AeroLeads. You can clean your existing mailing list using the email verification feature of the tool. It also lets you export leads to Gmail, so you can deliver bulk personalized emails at scale. AeroLeads has an extensive database of prospects, which can help you find relevant leads using advanced filters. 

Key Features:

• Build effective email lists by collecting high-quality leads and their associated information. 
• Find email addresses using the name, company, or LinkedIn URLs. 
• Use the Chrome extension to find email addresses from a variety of sources. 
• Verify data in real-time to ensure that you find highly relevant leads. 
• Gather 1000s of emails and prospects in a single go using this prospecting tool. 

Pricing:

Starts from $49/month 

Pros:

• Integrate with CRM tools such as Salesforce, HubSpot, Pipedrive, etc., and transfer data in one click. 
• The tool offers 24×7 customer support. 

Cons:

• The interface needs to be more user-friendly. 
• Sometimes the fetched email addresses can be outdated.

Rating: 4.1/5 (G2)

26. Constant Contact

Constant Contact is a marketing platform that can promote the growth of your enterprise. The tool lets you grow your lead list and reach the right prospects at the right time. It can help you find leads from a variety of sources, including Salesforce, Gmail, Shopify, and Etsy. Constant Contact can also be used to manage and segment leads effectively, so you can make more profits.

Key Features:

• Use dynamic sign-up forms to convert website visitors into leads.
• Create custom landing pages to drive more leads.
• Make it easy for leads to sign up using text messages.
• Import contact lists from various platforms such as Excel, Outlook, etc., and manage leads efficiently. 
• Use contact tags to segment your leads.   

Pricing:

Starts from $9.99/month 

Pros:

• Drive qualified traffic to your website with Google Ad management. 
• Find leads from social media platforms such as Facebook and Instagram. 

Cons:

• The interface could be more user-friendly. 
• The segmentation feature needs improvement. 

Rating: 4.0/5 (G2)

27. Clearout

Clearout is an email validation & email finder tool that helps marketers to build pre-verified email lists, reduce bounce rates by checking deliverability of email addresses and keeping email lists hygiene maintained. Clearout email verifier gives 98%+ accurate results and all email finder results are backed by a confidence score to strengthen your cold email marketing strategy.

Key Features:

• Provides Guaranteed Deliverability
• Seamless integration with your favorite ESPs & CRMs
• The only Email Verifier to integrate with Sales intelligence platform “Apollo.io”
• Integrates with all online-forms, web pages through WordPress Plugin and JavaScript Widget
• Available as a Google Sheet Add-on
• Team Accounts
• Best-in-Class Support

Pricing:

Starts from $21 for 3000 credits

Pros:

• Fastest turnaround time.
• 98%+ Accuracy for results.
• Loaded with features like WordPress plugin, team account, Google sheets Add-on and much more.

Cons:

• Not highly compatible when using through mobile.
• Low number of native Integrations.

Rating: 4.9/5 G2

Which Lead Generation Tool Will You Choose?

Gaining access to high-quality leads in a competitive market is an ordeal that can only be overcome with the right tech stack. 

The 26 tools mentioned above are dependable solutions that can lead to a significant improvement in your bottom line by helping you acquire high-value leads. While all these tools offer excellent performance, the right choice would depend entirely on your business needs. For example, the best lead generation tools for small businesses would be simple, inexpensive, and scalable.

You may require one or several tools out of this list to establish a powerful lead capturing strategy for your business.  

You could choose: 

• BIGContacts for capturing and managing leads from custom webforms and emails
• Constant Contact for creating lead sign-up forms 
• WPForms to create smart forms and surveys
• Adoric for popups and notification sliders 
• Qualaroo for advanced targeting 

And the list goes on. 

Lead Generation Software- Your Ticket to Success!

Lead generation is challenging. More so, if you do not have the right tool at your disposal.

Therefore, you must take adequate time to understand the core functionality of the software you choose to invest in. Evaluate the pricing, scalability, and scope of implementation of the top-rated lead generation tools. Also, pay attention to the targeted lead sources and your business goals when making the decision. 

Once you find a suitable lead generation tool that checks all the boxes for your business, you can begin creating exciting offers and engaging nurturing strategies to boost your conversion rate. An effective lead generation model can create more brand awareness, improve lead quality and help you stay ahead of the competition.