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What Is Deal Management? [Top Software, Best Practices & More]

Frustrated by stalled deals and missed quotas?

Imagine a world where your sales pipeline flows smoothly, deals progress predictably, and closing becomes second nature.

That’s the power of effective deal management!

In this guide, I will cover industry-proven best practices to streamline your deal flow, maximize efficiency, and boost your win rate. I will also list a detailed comparison of the top 3 software solutions that can transform your sales team from a deal juggler to a closing machine.

If you wish to learn more about growing and managing your deals using a reliable CRM tool, this video will help you get started-

What Is Deal Management?

Deal management involves the strategies and processes used to optimize the handling of sales opportunities.

It involves tracking, managing, and analyzing interactions and negotiations with prospective clients from the initial contact through to the final agreement. Effective deal management helps organizations streamline their sales pipeline, improve forecasting accuracy, and ultimately close more deals.

For instance, using a deal tracking tool like BIGContacts, you can visualize their deal flow by creating customized pipelines that reflect each stage of the deal process.

Deal Management Dashboard

This visualization helps monitor progress, identify bottlenecks, and prioritize actions, ensuring that no opportunity slips through the cracks due to oversight or mismanagement.

The Stages of Deal Management

The stages of lead management outline the journey from identifying a potential sales opportunity to successfully closing a deal. Each stage represents a critical step in the sales process, requiring specific strategies and actions.

Here’s a breakdown of the typical stages involved in deal management:

Lead Identification

This initial stage involves recognizing potential customers or leads who may have an interest in the product or service offered. Effective lead identification is crucial for filling the sales pipeline with quality prospects.

Read More: Lead Generation Through CRM Software: Everything You Need to Know


Once leads are identified, they must be qualified to determine their potential to become customers. This involves assessing their needs, budget, authority, and timeline to ensure that sales efforts are focused on leads with the highest conversion potential.

Read More: Guide to Lead Qualification: Process, Definition


After qualifying a lead, the next step is to create and present a tailored proposal or solution that meets the prospect’s needs. This stage requires a deep understanding of the prospect’s business challenges and how your offering can solve them.


Once the proposal is submitted, the negotiation process begins. This stage involves discussions around pricing, terms, and conditions. The goal is to reach an agreement that is acceptable to both parties.


The closing stage is when the deal is formally agreed upon, and contracts are signed. Successful closing requires timely follow-ups and addressing any last-minute concerns or objections from the prospect.


Deal management doesn’t end with the closing. The post-sale stage involves delivering the promised product or service, ensuring customer satisfaction, and fostering relationships for future business. It’s also a time for collecting feedback and learning from the sales process to improve future deals.

Key Features of Deal Management Software

The effectiveness of deal management hinges on a robust tool with features designed to streamline the sales process, enhance team collaboration, and provide actionable insights. Here are key features that are crucial in deal management software:

Contact Management

This feature allows for the organization and tracking of all customer interactions and information in one place. It ensures easy access to contact details, communication history, and important documents, enabling sales teams to build and maintain strong relationships with prospects and customers.

Contact management process

Pipeline Management

With pipeline management, you can visualize your sales funnel, tracking deals at various stages, from lead generation to closing. This feature helps in identifying bottlenecks and prioritizing efforts on deals that are most likely to close, improving overall sales efficiency.


Automation tools within deal management software can streamline repetitive tasks such as email follow-ups, scheduling meetings, and updating deal statuses. This not only saves time but also reduces the likelihood of errors, allowing sales teams to focus more on strategy and less on administrative tasks.


Reporting & Analytics

Advanced reporting capabilities provide critical insights into the sales process, performance metrics, and forecast trends. These insights help make data-driven decisions, tailor strategies, and improve deal conversion rates.


Effective deal management often involves multiple stakeholders. Collaboration tools, including notes, comments, shared files, etc., facilitate seamless communication and information sharing among team members, ensuring everyone is aligned and informed throughout the deal cycle.


Integration with other business tools, such as email platforms, social media, ERP systems, and more, ensures that deal management software fits seamlessly into the broader business ecosystem. This connectivity allows for a more streamlined workflow and reduces the need for manual data entry.

Read More: List of 9 Best Lead Management Software in 2024

Benefits of Deal Flow Management Software

Deal flow management software offers a multitude of benefits designed to streamline the sales process, enhance efficiency, and boost revenue growth. By leveraging such a platform, you can significantly improve how you track, manage, and close deals.

Here are the key benefits of utilizing deal flow management software:

Increased Revenue

One of the most significant benefits of adopting deal flow management software is the direct impact on a company’s bottom line.

By improving efficiency, shortening sales cycles, and enhancing customer relationships, you are better positioned to increase sales volumes and upsell or cross-sell opportunities. This heightened efficiency and customer-centric approach leads to higher conversion rates and, ultimately, increased revenue.

Accelerated Sales Cycles

Deal flow management software streamlines the entire sales process from lead identification to deal closure, significantly reducing the time it takes to convert prospects into customers. This efficiency is achieved through automation and optimized workflows that ensure swift movement through the sales pipeline.

Enhanced Team Productivity

By facilitating better communication and collaboration among sales, marketing, and customer support teams, such software ensures that everyone is aligned and working efficiently towards common goals. Shared views and real-time updates contribute to a more cohesive team effort.

Improved Customer Relationships

With comprehensive records of customer interactions, businesses can offer personalized communication and services, leading to higher customer satisfaction and loyalty. This personalized approach is supported by detailed analytics and reporting, enabling targeted strategies that resonate with individual customer needs.


As a business grows, its deal management needs become more complex. The right software can scale to meet these evolving demands without sacrificing performance, offering flexibility to adapt to changing business models and market conditions.

Risk Mitigation

Identifying and mitigating risks is crucial in deal management. Software that provides oversight and alerts on deal progress helps businesses address potential issues early, ensuring compliance and aligning deals with strategic goals.

Enhanced Competitive Advantage

Optimizing deal management processes allows businesses to respond more swiftly to opportunities and market changes, maintaining a competitive edge. Insights gained from advanced analytics and reporting are instrumental in making informed strategic decisions quickly.

10 Best Practices for Managing Deal Flow

Managing deal flow effectively is crucial for maximizing the efficiency of sales processes and ensuring the highest possible conversion rate. Here are some best practices for managing deal flow:

1. Standardize the Sales Process

Create a standardized sales process that outlines each step from lead generation to closing. This ensures consistency in how deals are handled, making it easier to track progress, identify bottlenecks, and implement improvements.

2. Maintain a Structured Sales Pipeline

Organize your sales pipeline into distinct stages, from lead generation to closing. This structure helps in monitoring progress, identifying bottlenecks, and allocating resources where they are most needed. Regularly review and refine your pipeline stages based on actual sales data and changing market conditions.

3. Leverage CRM and Deal Management Tools

Utilize Customer Relationship Management (CRM) and deal management software to automate and streamline administrative tasks, allowing sales teams to focus more on selling and less on data entry. These tools also provide valuable insights into customer behavior and sales trends.

4. Foster Collaboration

Encourage open communication and collaboration between sales, marketing, product development, and customer service teams. This integrated approach ensures that all stakeholders are aligned and working together to move deals forward.

5. Implement Continuous Training

Equip your sales team with the skills and knowledge they need to navigate the sales process effectively. Ongoing training and development programs can help improve sales techniques, negotiation skills, and product knowledge.

6. Monitor Sales Data

Regularly review sales data and metrics to understand what’s working and what isn’t. Use this analysis to make informed decisions about sales strategies, process improvements, and resource allocation.

7. Emphasize Personalization in Sales Outreach

Tailor your sales and marketing efforts to meet the specific needs and preferences of your prospects. Personalization can significantly increase engagement rates and move prospects more efficiently through the sales pipeline.

8. Stay Adaptable and Responsive

The market and customer needs are constantly evolving, so it’s important for businesses to remain flexible and adaptable. Be prepared to adjust your sales strategies and processes in response to new information or changing market conditions.

9. Prioritize Customer Experience

Ensuring customer experience is a top priority throughout the deal management process. Positive customer experiences can lead to higher conversion rates, repeat business, and referrals.

10. Leverage Post-Sale Opportunities

After closing a deal, look for opportunities to nurture the relationship for future business. Follow up with customers to ensure satisfaction, offer additional products or services that might be of interest, and encourage them to provide feedback.

Read More: Best Practices for Sales Opportunity Management

How to Choose the Best Deal Management Software

Choosing the best deal management software for your business involves careful consideration of various factors to ensure that the solution aligns with your specific needs and objectives.

Here’s a guide to help you make an informed decision:

1. Assess Your Business Needs

Start by evaluating your current sales process, identifying any gaps or inefficiencies, and outlining what you aim to achieve with deal management software. Consider the size of your business, the complexity of your sales cycles, and specific features that are non-negotiable for your operations.

2. Consider Scalability

The software you choose should not only meet your current needs but also have the capacity to grow with your business. Look for solutions that can accommodate an increasing number of deals, users, and complexities without significant upgrades or changes.

3. Evaluate Integration Capabilities

The ability to integrate with other tools and systems you’re already using (such as email, calendar, marketing automation, and financial software) is crucial for streamlining workflows and ensuring data consistency across platforms.

4. Check for Customization

Every business has unique processes and requirements. The ideal software should offer enough customization to mirror your specific sales stages, reporting needs, and user roles without requiring extensive workarounds.

5. Understand the Features

Make a list of essential features, such as contact management, pipeline visualization, task automation, analytics and reporting, mobile access, and collaboration tools. Prioritize these features based on your business needs and compare how different software packages address them.

6. Review Security and Compliance

Ensure that the software adheres to industry standards for data security and privacy, especially if you handle sensitive customer information. Look into their compliance certifications and data protection policies.

7. Analyze Cost Versus Value

While budget is a significant consideration, focus on the software’s value to your business rather than just the price. Consider the potential ROI in terms of increased productivity, improved sales conversions, and customer satisfaction.

8. Read Reviews and Case Studies

Reviews from current and past users can provide insights into the software’s performance, ease of use, and the quality of customer support. Case studies can demonstrate how the software has solved similar business challenges.

9. Request Demos and Trials

Before making a decision, take advantage of demos and free trials to get a hands-on feel for how the software works and how it fits into your sales process. This step can also help gauge the learning curve and user adoption.

10. Consider Vendor Support and Community

Look into the level of support the vendor offers, including training resources, customer service availability, and the presence of a user community for sharing tips and best practices.

Watch this quick video to learn more about choosing the right deal-tracking software:

3 Best Deal Management Software

Now that you have an idea about how to go about choosing the best deal management software for your business, here are my top 3 recommendations that you can choose from:

1. BIGContacts– Best contact management and pipeline tracking software

In my experience with BIGContacts, it stands out as a comprehensive CRM solution tailored for small to medium-sized businesses aiming to streamline their sales processes without overwhelming their teams with complexity.

Its intuitive interface and customizable features make it easy to adapt to various sales strategies, enhancing team productivity and customer relationship management.

What You’ll Like:

  • Customizable dashboards that provide a clear overview of sales activities
  • Automated follow-up reminders ensure no leads or tasks fall through the cracks
  • Easy integration with email platforms for seamless communication
  • Mobile app availability for managing deals on the go
  • Robust contact management that keeps all customer information and interactions in one place

What You May Not Like:

  • There is no dark mode available for the software
  • Navigating through email templates can take some time


  • Forever free with all the premium features for up to 100 contacts. Paid plans start at $9.99/month.

2. Salesmate– Best for sales forecasting

Salesmate- Best for sales forecasting

Image Source: Salesmate

Salesmate has impressed me with its focus on improving sales productivity through automation and the ability to make accurate sales forecasts.

It provides a seamless experience from lead capture to deal closure, facilitating better organization and faster follow-up times. The platform offers personalized workflows, which I found particularly useful in tailoring the sales process to fit the unique needs of my business. Its integrated communication tools also stand out, making it easier to keep in touch with prospects and customers.

What You’ll Like:

  • Custom reporting features that support data-driven decision-making
  • Identification of stalled opportunities and sales closure forecasting
  • Tailored workflows for quick and effortless deal management
  • Built-in calling and texting features to improve sales outreach
  • Real-time sales pipeline visibility for better deal tracking

What You May Not Like:

  • The mobile app could offer more functionality
  • Initial setup can be time-consuming for complex sales processes


  • Starts at $23/user/month.

3. Dynamo– Best for deal sourcing and pipeline management for enterprises

Dynamo- Best for deal sourcing and pipeline management for enterprises

Image Source: Software Advice

Dynamo is particularly well-suited for larger enterprises looking for a scalable and highly customizable deal management solution.

My experience with Dynamo reveals its strength in handling complex deal structures and extensive portfolios, supported by powerful analytics and reporting tools. Its flexibility to adapt to specific business processes and workflows sets it apart, making it an ideal choice for organizations with sophisticated needs.

What You’ll Like:

  • Highly customizable to fit complex business models and workflows
  • Robust analytics and reporting capabilities for deep insights
  • Efficient document management system supporting compliance and collaboration
  • Advanced security features ensure data integrity and confidentiality
  • Seamless integration with other enterprise systems

What You May Not Like:

  • The initial setup and customization process can be time-consuming
  • May be too complex for smaller businesses or those with simpler needs


  • Custom pricing (quote available upon request).

Evaluation Criteria

The evaluation of products or tools chosen for this article follows an unbiased, systematic approach that ensures a fair, insightful, and well-rounded review. This method employs six key factors:

  1. User Reviews / Ratings: Direct experiences from users, including ratings and feedback from reputable sites, provide a ground-level perspective. This feedback is critical in understanding overall satisfaction and potential problems.
  2. Essential Features & Functionality: The value of a product is ascertained by its core features and overall functionality. Through an in-depth exploration of these aspects, the practical usefulness and effectiveness of the tools are carefully evaluated.
  3. Ease of Use: The user-friendliness of a product or service is assessed, focusing on the design, interface, and navigation. This ensures a positive experience for users of all levels of expertise.
  4. Customer Support: The quality of customer support is examined, taking into account its efficiency and how well it supports users in different phases – setting up, addressing concerns, and resolving operational issues.
  5. Value for Money: Value for money is evaluated by comparing the quality, performance, and features. The goal is to help the reader understand whether they would be getting their money’s worth.
  6. Personal Experience / Experts’ Opinions: This part of the evaluation criteria draws insightful observations from the personal experience of the writer and the opinions of industry experts.

Make More Sales & Accelerate Business Growth With Deal Management

Deal management software is a transformative tool for businesses aiming to streamline their sales processes, improve efficiency, and enhance their overall deal closure rate.

From small startups to large enterprises, the benefits of implementing such software are undeniable, offering improved organization, better collaboration, and insightful analytics that drive strategic decisions. As you consider the various options available, remember the importance of selecting a solution that aligns with your specific business needs and growth objectives.

To experience firsthand the advantages of a powerful deal management system, consider opting for a free trial of BIGContacts. It’s an opportunity to see how an affordable, feature-rich platform can make a significant difference in managing your deals and contacts effectively.

Learn More About Deal Management Software

Who can benefit from deal flow management software?

Businesses of all sizes and across various industries can benefit from deal flow management software. Specifically, sales teams, investment firms, and any organization looking to streamline their sales process, improve efficiency, and boost their deal closure rate will find these tools invaluable.

What are the risks associated with deal management software?

The primary risks include choosing a tool that doesn’t align with business needs, potential data security vulnerabilities, and the possibility of user resistance due to complexity or lack of proper training. Careful selection, robust security measures, and comprehensive training can mitigate these risks.

Is there a way to track contacts associated with deals and contracts?

Yes, most deal management software offers comprehensive contact management features. These allow users to track and manage contacts associated with deals and contracts directly within the platform, ensuring all relevant information is easily accessible.

How much does deal management software cost?

The cost of deal management software varies widely depending on the features, scalability, and provider. BIGContacts, for example, offers a free plan suitable for basic needs and is known for its affordability, making it an excellent option for small to medium-sized businesses looking for value.

Do you want to make more sales?

BIGContacts is the #1 contact management software & CRM to close more sales.

About the author

Muskan Ghai specializes in contact management, customer relationship management, workflow management, and business analytics. Her insightful writing illuminates these topics, inspiring strategic thinking. Her Zoology Honours degree from University of Delhi enhances her analytical prowess, enabling her to offer clear and impactful insights to her audience.