Lead Generation. Did you know that you can add contacts to BigContacts directly from your website?
Many people use their web site to collect sales leads. Others use their web site to have people sign up for newsletters or join a new service. You can take this customer data directly into BigContacts without having to retype it. And it is extremely easy. Just configure a few settings on the ‘admin’ page in BigContacts and POST the data from your form to BigContacts.
Customer retention isn’t just about bringing customers back. It’s also about keeping them away from competitors. To keep your customer service from growing stale, try out these techniques:
Use chatbots to deal with minor complaints
If you give customers multiple options to contact your business, then it will get difficult to deal with all the complaints. Rather than telling them to contact a separate department, you should attend to the issue on the same platform.
The purchasing habits of millennials is a puzzle many brands, businesses, and retailers are desperate to understand. Currently accounting for 21-26 percent of the population, millennials are responsible for approximately 33-35 percent of retail spending. They represent a massive segment of the economy, and they are notoriously difficult to market to with traditional means. As they are incredibly tech savvy shoppers that look to connect with brands through technology and social media in a personal way, nurturing and retaining millennial consumers requires a much higher level of customer tracking and interaction than previous generations.
On May 25th 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect.
Here at BigContacts, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority.
BigContacts and GDPR
Continuing to protect our customers’ information is extremely important to us. Measures we are taking include:
- Continuing to invest in our security infrastructure.
- Giving users the ability to access their own data and delete their account.
- Ensuring there’s a consent checkbox and that all user data is gathered only after receiving appropriate consent.
- Anonymizing IP addresses for Google Analytics
- Working to ensure we have the appropriate contractual terms in place with all relevant third parties.
For more information on the specifics of GDPR, please read the regulation or this summary.
Click here to get started with a FREE 30 day trial of BigContacts CRM. No credit card required.
If your customer retention rate is low, then bringing it up should be your number one priority. Your business can only survive for so long by attracting first-time customers and letting them go afterwards.
Here are some strategies to help you increase your customer retention rate: