May 24, 2018 | Announcements, BIGContacts, Growth Strategies
On May 25th 2018, the most comprehensive change to privacy legislation ever undertaken —the EU General Data Protection Regulation (GDPR)— takes effect.
Here at BigContacts, data protection is something we take very seriously. As a cloud-based company entrusted with our customers’ data, we’ll continue to view the treatment of our users’ data as a top priority.
BigContacts and GDPR
Continuing to protect our customers’ information is extremely important to us. Measures we are taking include:
- Continuing to invest in our security infrastructure.
- Giving users the ability to access their own data and delete their account.
- Ensuring there’s a consent checkbox and that all user data is gathered only after receiving appropriate consent.
- Anonymizing IP addresses for Google Analytics
- For customers located in the EU: Implementing on a more robust Cookie Policy to make sure that merchants have the information they need to get effective consent for us to place the cookies necessary to provide our platform.
- Working to ensure we have the appropriate contractual terms in place with all relevant third parties.
- Updating our Terms of Service and Privacy Policy.
For more information on the specifics of GDPR, please read the regulation or this summary.
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Oct 2, 2017 | Customer Retention
If your customer retention rate is low, then bringing it up should be your number one priority. Your business can only survive for so long by attracting first-time customers and letting them go afterwards.
Here are some strategies to help you increase your customer retention rate:
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Sep 21, 2017 | Email Marketing
What’s the most important thing when it comes to running a marathon? Maybe it’s because we’re marketers, but we’d say having a plan to guide your training and executing it would be #1 on the list.
Visualizing success
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Sep 11, 2017 | Email Marketing
Increase engagement. Email marketing has one of the highest ROI of all marketing methods, but the secret of what makes email marketing special is the relationship you build with your subscribers, which in turn causes them to react and interact with you. Here are a few tips for nurturing your relationship and getting your subscribers to interact with your emails.
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Sep 5, 2017 | Customer Retention
Customer retention is arguably the most important aspect of marketing. If you can’t hold on to your customers, then what’s the point of spending money to find new ones? It’s like adding more water to a bucket that has a hole at the bottom.
You have to get to the solution of the problem. In this case, it means finding out why customers aren’t returning to your business and implementing a corresponding strategy to stop the bleeding. Here are a few ones you can try, depending on your particular problem.
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