Free CRM Comparison Spreadsheet (+ How to Choose a CRM)
Choosing the right CRM for your business can be a tricky task.
There’s lots of things to consider: what features you need, how much it costs, will it work with my existing software and more.
24 Things to Consider When Choosing a Small Business CRM
It should come as no surprise to learn that customers are a key part of any business.
Why? Because customers are your most important business asset, and it’s important to look after them. That’s why using a tool like a CRM is essential for improving and maintaining your customer relationships.
Lead Generation for Small Business CRM
Lead Generation. Did you know that you can add contacts to BigContacts directly from your website?
Many people use their web site to collect sales leads. Others use their web site to have people sign up for newsletters or join a new service. You can take this customer data directly into BigContacts without having to retype it. And it is extremely easy. Just configure a few settings on the ‘admin’ page in BigContacts and POST the data from your form to BigContacts.
3 Tips to Improve Customer Retention Across the Board
Customer retention isn’t just about bringing customers back. It’s also about keeping them away from competitors. To keep your customer service from growing stale, try out these techniques:
Use chatbots to deal with minor complaints
If you give customers multiple options to contact your business, then it will get difficult to deal with all the complaints. Rather than telling them to contact a separate department, you should attend to the issue on the same platform.
(more…)
Marketing to Millennials with CRM Software
The purchasing habits of millennials is a puzzle many brands, businesses, and retailers are desperate to understand. Currently accounting for 21-26 percent of the population, millennials are responsible for approximately 33-35 percent of retail spending. They represent a massive segment of the economy, and they are notoriously difficult to market to with traditional means. As they are incredibly tech savvy shoppers that look to connect with brands through technology and social media in a personal way, nurturing and retaining millennial consumers requires a much higher level of customer tracking and interaction than previous generations.
