Customer Insights

Popular Articles

How to Build a Sales Pipeline: 5-Step Guide to Follow

How to Build a Sales Pipeline: 5-Step Guide to Follow

I’ll never forget sitting across from a sales manager who looked completely defeated. His team had plenty of leads, phones ringing off the hook, but deals just weren’t closing. When I asked how they tracked opportunities, he admitted there was no real system—just scattered notes and gut feelings.  That’s when he asked me the question...
Read More
Measuring ROI for CRM: A Valuable Process

Measuring ROI for CRM: A Valuable Process

When a company is considering the purchase or upgrade of a CRM system, there is often a disconnect between the perceived value and the real value of CRM solutions. Because CRM does not directly lend itself to easily quantifiable analysis, it is often difficult to determine the ROI from using the best CRM software.
Read More
Featured
50+ CRM Statistics You Need to Know in 2025

50+ CRM Statistics You Need to Know in 2025

Whenever I work with teams on their CRM challenges, I hear the same things. Customer data lives in too many places, everyone is switching between multiple systems, forecasting isn’t as reliable as it should be, and teams are expected to respond faster with fewer resources. I know how frustrating that can feel because these issues...
Read More
What is Proactive Customer Service and How to Implement It?

What is Proactive Customer Service and How to Implement It?

Remember the last time you were actually surprised by a delightful experience from a customer service team? Maybe you ordered your favorite pizza online, only to find the restaurant didn’t have it in stock anymore. Instead of issuing a refund, the customer care representative had the pizza delivered right to your doorstep from another location....
Read More
Sales Tracking – 7 Best Practices for Small Businesses

Sales Tracking – 7 Best Practices for Small Businesses

The central goal of all salespeople is to close more deals and acquire more profitable business. To that end, it is essential to manage your sales opportunities in the best way to achieve the desired result. Tracking your sales efforts is a necessary step in the overall process. What are some sales tracking techniques that...
Read More
2 Ways That Small Business Sales Managers Can Use CRM Software

2 Ways That Small Business Sales Managers Can Use CRM Software

When you think about your CRM software and how it relates to your sales process, you likely immediately think of how your sales staff uses contact management features. Or maybe you think about how CRM automates certain functions of the sales process, easing the load of your sales staff. But how can CRM software be...
Read More
CRM Glossary & Definitions

CRM Glossary & Definitions

No one likes confusing business jargon. But sometimes, when you are new to something (particularly with business software), it is inevitable. Understanding CRM terminology is easy if you work with CRM software every day, but many clients and businesses are new to CRM systems so it can quickly get overwhelming and confusing.
Read More