CRM tools have become indispensable for businesses across industries. A testament to this is the projected growth of the CRM global market revenue, which is expected to reach 49.6 billion USD by 2025. While this has resulted in plenty of up-and-coming CRM options, not every one of these will be the right choice for your...

What is the first thing that comes to your mind when you hear ‘sales analytics’? If the term brings up images of never-ending spreadsheets with an endless volume of data, we have news for you. 

Customer acquisition is a long, hard-fought (and not to mention expensive) battle. But what do you do when the hard-acquired customers just won’t stick around? You might be doing everything in your power to avoid customer attrition, but your churn numbers may not reflect the same. If this challenge hits close to home, it’s time...

As an accountant, you spend your day crunching important numbers. A little oversight in this, and you may end up losing a fortune!

You put your heart and soul into crafting the perfect emails for your clients. But how do you know if these emails garner the traction you intended? Powerful email tracking software is your answer! Keeping track of the actions taken by your email recipients can help improve your outreach strategy and boost your revenue. Email...

Are you a B2B business struggling with long and complicated sales processes? Do you often feel you don’t have control over the sales journey of your hard-earned leads and are all your marketing efforts going down the drain?

SaaS distribution model has gained significant popularity over the past few years. So, why not use it for your CRM deployment as well? Software as a Service or SaaS CRM presents a range of advantages over traditional on-premise deployment, including better scalability, more flexibility, and reduced maintenance costs. 

When email is the primary mode of your business communication, missed follow-ups can affect your success. So, what can you do to ensure that the right opportunity to deliver emails never goes amiss? It’s pretty simple- by crafting effective email sequences. Email sequences involve a series of automated emails that are delivered based on set...

A salesperson has endless to-do lists. From timely follow-ups with clients to working in collaboration with team members, there’s a lot to get done. At the right time!