Recent Articles

What Is CRM – Uncovering Basics, Benefits & Future Trends

Running a business today means staying connected — not just with your customers, but across your sales, marketing, and support efforts too. And as your business grows, so does the complexity of keeping everything aligned. That’s where CRM steps in. But first, what is CRM? If you’ve ever asked yourself what is CRM, here’s the...
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10 Innovative CRM Trends in 2025

Over the years, the Customer Relationship Management System has evolved beyond a simple contact management tool. We have moved further to a new decade where the key trends have taken new turns to accelerate the growth of the industry. Indeed, it is at the forefront of innovation! The competitive software system offers the best-in-class customer...
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CRM Glossary & Definitions

No one likes confusing business jargon. But sometimes, when you are new to something (particularly with business software), it is inevitable. Understanding CRM terminology is easy if you work with CRM software every day, but many clients and businesses are new to CRM systems so it can quickly get overwhelming and confusing.
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