Choose the Right CRM for Your Business

All businesses need customers. They are the fundamental requirement in any industry, no matter what you make or do or how big you are. If you are to survive and thrive over the long run, you must find and keep customers.

That’s why it is crucial to understand and master the “customer lifecycle.” When you have loyal customers, you reap the benefits of the hard work you invested to win them over. Losing them is expensive – it costs several times more to find and acquire a new customer than it does to retain an existing one – and you can avoid that cost by developing a laser-sharp focus on the three phases of their lifecycle.