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Fresh leads are the lifeblood of any business – provided you can convert them into paying customers, of course. Your ability to do that depends in large part on how you cultivate and manage those leads.

If you’re trying to maximize your conversion rate, it’s time to consider implementing lead management with CRM software. This software allows you and your sales team to quickly recognize where a given lead is in a sales funnel, and take action to usher them towards a buying decision.

If you’re looking to better manage your leads and prospects, here are a few reasons why CRM software is exactly what you need:

It Keeps Your Team on the Same Page.

Any time you find yourself repeating a sales message, or going into a meeting not sure of where the last one left off, you put yourself at risk of losing the sale. This is especially true for large sales forces where a prospect might deal with a different representative every time.

This isn’t a worry with CRM software. Every member of your sales team can upload notes on their meetings that can be easily accessed by other members, so you know where the last guy left off – and you know exactly where to go from here.

Never Let a Prospect Slip Through the Cracks.

If you deal with many leads on a daily basis, it can be hard to juggle them all. This can lead to a prospect getting ignored for a long period of time, and by the time you do touch base with them again, they’ve cooled considerably.

Not only does this make your job much more difficult, it costs you money. With CRM software, however, you can easily track when a prospect was last contacted, so that you’re not ignoring or hounding anyone.

After all, a lead nurtured is a customer gained.

Never Forget Important Information Again.

A personal touch often makes all the difference when it comes to closing a sale. An ability to remember information that matters to the prospect – his birthday, her husband’s name, the big event they were dealing with last time you spoke – can set you apart from other salespeople and help you close the deal.

However, it’s hard to keep track of all this – after all, you have a lot of people to talk to! With CRM software, you can log everything you learn about the prospect in their file, giving you notes on all sorts of potentially lucrative information.

In fact, a good CRM software will give you a 360 degree view of the customer – everything from what you spoke about last to personal information. This info is available to your entire sales force, so no matter who they talk to, you can rest assured that your people have the data they need.

CRM Software Keeps Your To-Do List Front and Center.

CRM software can help you keep track of exactly what you wanted to accomplish today, whether it’s scheduling a meeting with a client or reminding a sales rep to check back in with a prospect.

Because you can access your CRM database from anywhere, you can manage your business from home, at the office, or in your car (once you’re safely stopped, of course). You can quickly bring up everything that’s happening in your business on that day, delegate tasks, and get in touch with important customers.

You don’t have to wake up in a cold sweat ever again because you forgot to call someone when you said you would. CRM software does more than keep you organized – it keeps you productive.

Implement CRM Software in Your Business.

If you’d like to see what a difference CRM software could make for your business, contact us today. We’ll show you how our software can help your company run on all cylinders – guaranteed.

Click here to get started with a FREE 30 day trial of BigContacts CRM. No credit card required.

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