I’ll never forget sitting across from a sales manager who looked completely defeated. His team had plenty of leads, phones ringing off the hook, but deals just weren’t closing. When I asked how they tracked opportunities, he admitted there was no real system—just scattered notes and gut feelings. That’s when he asked me the question...
When you think about your CRM software and how it relates to your sales process, you likely immediately think of how your sales staff uses contact management features. Or maybe you think about how CRM automates certain functions of the sales process, easing the load of your sales staff. But how can CRM software be...