Don’t worry. Happens to the best of us!
It doesn’t take much for bulk emails to stray off the right course and end up in the spam folder.
So, how can you not clog the inboxes of your recipients while delivering your messages on a bulk scale?
Solution – as simple as it sounds – powerful mass email senders that let you segment, optimize, and deliver emails effectively.
If you are struggling with low deliverability and open rates of your bulk emails, we have the right tools for you. Read on to explore the 14 best email marketing software that can get this job done delightfully. Compare the salient features, pricing, advantages, and disadvantages of these tools to make an informed decision and reap all the benefits of an effective bulk email strategy.
Table of Contents
What Features Make a Good Mass Email Sender?
It is easy for your bulk emails to go astray and turn into spam. To avoid this, you need a powerful solution that is flexible, robust, and reliable. Plenty of bulk email senders are available on the market today. Each of these tools offers the functionality to deliver mass emails to a group of people. However, not every tool is going to be the right fit for your business.
To choose the most optimal solution for your enterprise, you must be aware of the features that make an email mass sender tool worth your time and money. Here are some essential features to look for when choosing mass email sending software:
Deliverability
The most important feature of any bulk email software is ensuring that the emails reach the audience and are not ignored. The tool should enhance the deliverability of emails with better targeting, clean contact lists, spam detection, spin-text, and improved formatting.
Segmentation
Market segmentation can help you deliver more personalized solutions and enhance your conversion rate. Therefore, you require a tool that makes it easy to distinguish between various groups of people using tags, lists, etc.
Templates
The tool should let you templatize your emails. It should offer pre-built templates and enable you to create your own templates and save them for future use. This can save you from rewriting the same e mails and deploying mass email campaigns quickly.
Delivery Scheduling
For better outcomes from your email campaigns, you must ensure that the message is delivered at the right time. This can be accomplished with an email sender tool that offers to schedule the date and time of email delivery to let you reach out to people at the most appropriate moment in the buyer’s journey.
Designing
Crafting emails that are easy on the eyes of the recipients is critical for the success of mass emails. The mass email sender software should offer a powerful editor that makes it easy to create attractive and compelling marketing copies using HTML, CSS, or a simple drag and drop functionality.
Tracking & Reporting
Blind marketing is as good as non-existent. Therefore, you have to stay updated with the performance of your mass email campaigns. This requires an email bulk sender with a robust suite of reporting tools that lets you track performance indicators such as open rate, clicks, bounce rate, forwards, replies, etc.
Cost-Effectiveness
Affordability is another essential criterion to consider when choosing bulk email software. The tool should be reasonably priced and offer excellent value for money. It should let you send unlimited emails in bulk without any additional costs.
Why Do You Need Mass Email Senders?
Take a guess at the average number of business emails a person receives per day.
The answer is 121, which is a vexing figure for any individual.
As per estimates, over 293 billion emails are sent every day. So, how do you stand out in this hoard of messages?
Pretty simple- with a well-crafted email strategy.
And an important constituent of this strategy is bulk email campaigns. To drive bulk email campaigns to successful completion, you need the best mass mail software that makes it easy to strategize, craft and deploy mass emails. Such a tool can help you ensure that your emails land in the right inboxes and that you are on your way to making more conversions.
If you are still on the fence about investing in a bulk email sender, here are some benefits that can dispel your doubts.
- 1. Engage with several people at once: One of the primary advantages of mass email senders is that they help you reach a large number of people instantly.
- Connect at the right time: Not only do bulk emails let you reach a large number of people, but they also let you do so at the right time.
- Continually improve your performance: Mass email campaigns can be continuously improved by keeping track of metrics such as the number of opens, click-through rates, unsubscribes, etc.
- More cost-effective: Bulk email campaigns are fairly inexpensive and help you reach a broader audience without any major upfront investment. They have a high benefit-cost ratio, making them a preferable mode of marketing.
Now that we have taken a look at the benefits of bulk email campaigns, here is a quick overview of the features of the 14 best bulk email software.
Overview of the 14 Best Bulk Email Sender Tools
| Tool | Key Features | Pricing |
|---|---|---|
| BIGContacts | Contact segmentation Email templates Reporting & analytics | Starts from $5/user/month |
| Sendinblue | Dynamic emails A/B tests Drag & drop editor | |
| Mailchimp | Branching logic A/B tests Pre-built workflows | Starts from $9.99/month |
| ActiveCampaign | Drag & drop editor Instant notifications Dynamic emails | Starts from $9/month |
| Moosend | Templates Conditional branching Behavior tracking | Starts from $9/month |
| ConvertKit | Delivery scheduling Visual reports A/B tests | Starts from $9/month |
| MailerLite | Analytics dashboard Drag & drop editor A/B tests | Starts from $9/month |
| HubSpot | Drag & drop editor Contact segmentation A/B tests | Starts from $45/month |
| Sparkpost | Email verification Contact segmentation Email intelligence | Starts from $20/month |
| Thunder Mailer | Easy to use editor Mailing list management Contact segmentation | $69 |
| Atompark Software | Pre-built templates Email verification Spam detection | Starts from $89.95/user |
| ZeptoMail | Reporting & analytics Instant notifications Email authentication | $2.5/credit |
| MailerSend | Email verification Responsive templates Drag & drop editor | Starts from $25/user/month |
| Sendgrid | Dynamic templates A/B tests Analytics dashboard | Starts from $14.95/month |
14 Best Bulk Email Tools to Consider
Let’s begin the comparison of the 14 best mass email senders that can help you improve your outreach efforts- at scale.
1. BIGContacts
BIGContacts is a CRM application that lets you create, schedule, deploy, and manage mass email campaigns. The contact management and marketing automation capabilities of the tool let you personalize your emails and build stronger relationships with the recipients. The tool is easy to use and allows you to set up segmented lists of contacts for more advanced targeting.
Key features:
- Create dynamic and static contact lists for delivering more personalized experiences.
- Save high-performing email templates for future use.
- Craft automated email sequences based on behavioral data.
- Track open rates, clicks, and other relevant metrics for email campaigns.
- Stay on top of all interactions from one place with two-way synchronization with platforms such as Mailchimp, Emma, Constant Contact, etc.
| Pros | Cons |
|
|
Pricing:
- Big- $5/user/month
- Bigger- $15/user/month
- Biggest- $25/user/month
2. Sendinblue
If you need an intuitive platform that lets you send mass emails with ease, Sendinblue can be a highly reliable option. This marketing automation tool lets you deliver targeted emails to drive more engagement. With all contact details and touches in one place, building stronger relationships with prospects and customers becomes easier.
Key features:
- Craft automated marketing workflows with custom triggers and actions.
- Create segmented lists based on varying criteria such as demographics, previous touches, etc.
- Use dynamic texts in your emails to make them more personalized.
- Manage all emails from one place using a shared inbox.
- Use A/B split tests to ensure that the most effective message is relayed to your audience.
| Pros | Cons |
|
|
Pricing:
Free plan available
Paid plans start from $25/month
3. Mailchimp
Mailchimp is a leading name in the email marketing industry, offering a suite of tools to improve the output of your marketing efforts. The tool offers pre-built automation to help you reach out to prospects and customers at the right time. Mailchimp can be used to target the most relevant audience using segmentation.
Key features:
- Improve email performance with suggestions and data-backed insights.
- Choose from pre-built marketing automation workflows to convert more prospects into customers.
- Deliver the right message across using behavior tracking and branching logic.
- Use tags for effective segmentation of contacts.
- A/B test emails to discover what performs well with your target audience.
| Pros | Cons |
|
|
Pricing:
Free plan available
Paid plans start from $9.99/month
4. ActiveCampaign
ActiveCampaign is a marketing platform that can help you grow your customer base and improve your business’s bottom line. The tool can be used to segment your audience and deliver highly personalized emails in bulk. You can schedule the delivery of emails for a specific date or time using ActiveCampaign.
Key features:
- Deliver personalized solutions to your customers using dynamic email content.
- Craft attractive and engaging emails using the tool’s drag and drop editor.
- Set up notifications and alerts for your team members to ensure timely follow-ups.
- Track the performance of email campaigns with in-depth reporting & analytics.
- Use email autoresponders or define triggers for the delivery of emails.
| Pros | Cons |
|
|
Pricing:
Starts from $9/month
5. Moosend
Moosend is an advanced marketing automation platform that can help you deliver more personalized experiences to customers- at scale. You can edit the emails using the drag and drop functionality of the tool. Moosend also lets you set up recurring emails, so you can be at ease while emails are delivered to the recipients at the right time.
Key features:
- Craft automated workflows to improve your marketing output.
- Segment your audience based on criteria such as website activity or purchasing behavior.
- Monitor open rate, clicks, shares, etc., for your emails.
- Save time with templates for newsletters, landing pages, forms, etc.
- Add multiple triggers and conditions to deliver the right emails at the right time.
| Pros | Cons |
|
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Pricing:
Starts from $9/month
6. ConvertKit
ConvertKit lets you deliver broadcast emails to a select group of people. With this email marketing solution, you can create mobile-responsive emails and ensure high deliverability. The tool has an easy-to-use editor that can enable you to customize the emails, making them more engaging and appealing according to your audience’s needs.
Key features:
- Segment your audience using tags and lists and deliver targeted content to them.
- Use visual reports and data analytics to optimize marketing performance.
- Schedule the delivery of your email campaigns at the right time.
- A/B test email subject lines to discover which one performs better.
- Customize the font, color, alignment, etc., for your mass emails.
| Pros | Cons |
|
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Pricing:
Free plan available
Paid plans start from $9/month
7. MailerLite
MailerLite can help you grow your revenue by automating bulk email campaigns. This platform offers a clean and intuitive interface, enabling you to craft highly interactive emails to drive more conversions. The easy-to-use design and powerful documentation make MailerLite a popular choice for mass email marketing. The tool also lets you improve the deliverability of your transactional emails.
Key features:
- Automate your bulk email campaigns and connect with prospects and customers at the right time.
- Use the drag and drop editor to design your emails.
- Create segments of recipients to deliver more targeted messages.
- Manage your mailing lists and keep them well-updated.
- Track email campaign performance using the reporting & analytics dashboard.
| Pros | Cons |
|
|
Pricing:
Free plan available
Paid plans start from $9/month
8. HubSpot Email Marketing
HubSpot, one of the most esteemed names in marketing, offers a range of email marketing functionalities to help grow your business. These include a mass email marketing solution that lets you deliver responsive and professional-looking emails. HubSpot email marketing is built on its CRM platform, so you can enrich your emails with contact data to boost their performance.
Key features:
- Craft engaging emails using a drag and drop editor.
- Determine which emails perform better and optimize your strategy accordingly using A/B testing.
- Segment your contacts based on specific criteria to deliver relevant emails to the right audience.
- Automate email campaigns and set up instant notifications for your team.
- Deliver bulk emails that are optimized for various devices and audiences.
| Pros | Cons |
|
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Pricing:
Free version available
Paid plans start from $45/month
9. Sparkpost
Sparkpost email sender lets you enhance the performance of your emails with the help of personalization, dynamic content, and user engagement tracking. The tool can empower you to map customer journeys and monitor competitor campaigns. You can get actionable insights into email delivery data to optimize the output of your mass email campaigns using Sparkpost.
Key features:
- Keep track of the bounce, open, and click-through rates for your bulk email campaigns.
- Verify email addresses to keep your deliverability score high.
- Improve targeting with the help of segmentation.
- Ensure data security with encryption, two-factor authentication, and intrusion detection.
- Use competitive email intelligence to track the performance of your competitors.
| Pros | Cons |
|
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Pricing:
Free plan available
Paid plans start from $20/month
10. Thunder Mailer
Thunder Mailer is an exceptional bulk email marketing software that can help you craft and manage bulk email campaigns. You can use the tool to send out unlimited emails and customize them extensively. Thunder Mailer only requires a one-time purchase and does not have a monthly subscription fee. The tool is easy to use and highly flexible, so you can adapt it for your specific business needs.
Key features:
- Manage your mailing lists with ease.
- Deliver bulk emails to the right recipients by sorting contacts into categories.
- Create and design your emails using an easy-to-use editor.
- Remove duplicate, invalid, blocked, or bounced emails to keep your sending score high.
- Keep track of how many people receive and open your emails.
| Pros | Cons |
|
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Pricing:
Free version available
Paid plan available at $69
11. Atompark Software
Atompark mass mail software lets you send unlimited, personalized marketing emails to boost your revenue. The tool helps manage your mailing list and ensures high email deliverability with personalized messaging, spam score detection, and interactive widgets. This mass email software also lets you track customer engagement for your email marketing campaigns, so you can optimize their performance.
Key features:
- Choose from pre-built templates or customize your email marketing campaigns.
- Verify email addresses to keep your mailing list clean.
- Improve the deliverability of mass emails using personalized messages and spin text in emails.
- Monitor email open and click-through rates using the tool’s mail tracker feature.
- The tool has a built-in spam detection feature for emails.
| Pros | Cons |
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Pricing:
Starts from $89.95/user
12. ZeptoMail
ZeptoMail by Zoho is a transactional email delivery service that lets you send welcome emails, invoice emails, password reset emails, etc. The tool ensures high deliverability of emails and keeps your business’s credibility intact. Moreover, you can track email performance in real-time using ZeptoMail’s detailed logs and reports.
Key features:
- Save time by choosing from a vast library of email templates.
- Use email authentication to ensure that the email is delivered to the correct recipient.
- Access detailed reports to track metrics such as open rate, clicks, and bounces.
- Get instant notifications for recipient activity.
- Categorize emails into groups called Mail Agents to keep them well-organized.
| Pros | Cons |
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Pricing:
$2.5/credit
13. MailerSend
If you need a bulk email tool for transactional emails, MailerSend is an infallible choice. The tool lets you send mass emails that are personalized in real-time. You just need to create a template that uses personalized data based on the target audience. MailerSend also uses email authentication to keep your sending score safe.
Key features:
- Save time with dynamic emails tailored to your recipients’ needs.
- Improve deliverability with email verification.
- Create professional-grade emails using the drag and drop builder or the HTML editor.
- Make use of email analytics and tracking to optimize performance.
- Get access to a detailed activity feed to analyze recipients’ behavior.
| Pros | Cons |
|
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Pricing:
Free version available
Paid plans start from $25/user/month
14. Sendgrid
With an easy-to-use email builder, SendGrid is another reliable tool on this list. This mass email sender lets you automate email delivery by creating drip series, so you can connect with the right people at the right time. You can also use SendGrid’s analytics to monitor the overall health of your email campaigns.
Key features:
- Save time and form stronger relationships by automating email follow-ups.
- Build segmented lists to deliver targeted emails in bulk.
- Get access to deliverability insights from a comprehensive dashboard.
- Create and save dynamic templates.
- Perform A/B tests for subject lines and content to optimize overall performance.
| Pros | Cons |
|
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Pricing:
Free version available
Paid plans start from $14.95/month
Deliver Targeted Emails at Scale With the Right Tool!
Bulk emails are an indispensable component of any email marketing strategy. They help save time and resources by reaching out to several recipients in one go. But merely sending out a lot of emails cannot suffice. To effectively scale your business, you require a tool that lets you optimize the message that is being relayed across.
The 14 mass email senders mentioned above are highly reliable solutions that can ensure that your mass emails are delivered to the right recipients. These tools can help you offer value to your prospects and customers through well-timed and optimized emails. Selecting the most suitable solution out of these choices will keep your bottom line high.
One of the tools that effectively stands out in this list is BIGContacts. This CRM tool offers powerful marketing automation capabilities that can help you improve the productivity of your mass email marketing campaigns. Investing in such a robust tool can scale your enterprise and turn customers into loyal advocates of your business.
