13 Best Sales Automation Software in 2025 (Close Deals 10X Faster)

Sales automation software is no longer a nice-to-have—it’s quickly becoming a driving force for businesses worldwide. Recent market research shows the global sales automation software market is expected to grow at a CAGR of 8.7% and reach a massive $17.9 billion by 2030. 

To help you cut through the noise, I’ve put together a carefully researched list of the top 13 sales automation tools that are transforming the way teams work—whether it’s capturing leads, automating follow-ups, or scaling customer relationships.

Whether you’re a sales rep, entrepreneur, or decision-maker, this blog will serve as your go-to resource for choosing the right software to power your growth. Ready to sell more?

Top 13 Sales Automation Software

Choosing the right sales automation software can feel overwhelming with so many options out there. To make things easier, here’s a quick comparison of the leading platforms, their best use cases, and pricing details—all in one place.

1. BIGContacts – Best for Contact Management & Email Marketing for Small & Medium Businesses

When I first tried BIGContacts, I was surprised by how simple the setup process was. I didn’t need to spend weeks onboarding my team—it only took a few days to get everything running smoothly. The interface was clean and straightforward, which made it easy for everyone to adapt quickly.

As I explored the platform, I found the automation features to be well-balanced. From email follow-ups to task reminders, it handled repetitive tasks without being overwhelming. I especially liked how easily it integrated with tools like Gmail and QuickBooks, making it feel like a natural extension of my existing workflow.

In the long run, BIGContacts proved scalable enough for small teams that were planning to grow. It offered enough flexibility to keep up as sales activities expanded. The forever free plan was an added bonus, letting me test it fully before committing.

Pros:

• Activity and task management with reminders and notifications.
• Personalized email campaigns with templates, tracking, and analytics.
• Account and contact management for custom fields, tags, notes, and history.
• Improve sales performance and pipelin monitoring with customizable reports and dashboards.

Cons: 

• No downloadable or onpremise version
• Dark user interface option not available

Pricing:

Forever free for small teams. Paid starts at $9.99/month.

2. Salesforce – Best for AI-Powered Automation

Image source: Salesforce

Implementing Salesforce was a much bigger project compared to lighter tools. I remembered it took longer to set up, but the guided onboarding and resources helped smooth the process. Once my team got used to the platform, it became a powerful central hub for all our sales operations.

The integrations stood out the most. I connected Salesforce with marketing platforms, communication apps, and analytics tools, and it synced data across everything seamlessly. Its automation workflows—especially lead assignments, pipeline updates, and forecasting—were extremely thorough.

Salesforce was unmatched in terms of scalability. It grew with every stage of the business, offering advanced features as we needed them. The only drawback was that it required ongoing customization and admin support, but the tradeoff was a highly effective and flexible system.

Pros:

• Revenue forecasting and optimization with AI-powered capabilities.
• Accurate quotes and contract generation with automated approvals and signatures.
• Lead and opportunity management for capturing, qualifying, and nurturing leads.
• Prospect and customer engagement across multiple channels, such as email, phone, social media, and web.

Cons:

• Salesforce can be challenging to set up and configure.
• Salesforce has a steep learning curve, making it difficult for new users to get started.

Pricing:

Starts at $25/user/month.

3. HubSpot – Best for Centralizing Sales, Marketing, & Support Operations

Image Source: HubSpot

Setting up HubSpot was much easier than I expected for such a feature-rich tool. The onboarding was smooth, and the interface felt intuitive from the very first login. I didn’t need to rely too much on technical expertise, which helped me get started faster.

In daily use, HubSpot’s automation features really stood out. From nurturing email campaigns to lead scoring and follow-up tasks, everything felt streamlined. The integrations with Slack, Gmail, and even social media made it a well-rounded solution that tied multiple processes together.

As the business grew, HubSpot scaled well without losing its simplicity. While some of the more advanced features required higher-tier plans, it remained one of the most user-friendly tools I had worked with. For teams looking to balance power with ease of use, HubSpot felt like a safe bet.

Pros:

• A library of sales content to document closed deals.
• Sales tasks, workflows, and follow-up automation for saving time and effort.
• Multiple sales pipeline management, deal stages, and progress visualization.
• Sales performance and productivity measurement with data-driven insights and reports.

Cons:

• A limited number of customization options.
• HubSpot’s reporting capabilities are limited, which can make it challenging to track your sales progress.

Pricing:

Starts at $18/user/month.

4. Pipedrive – Best for Reporting

Image Source: Pipedrive

I used Pipedrive for a few months while working as a sales manager for my previous company. I found it easy to set up and customize my sales pipeline according to my sales cycle. I could see all my deals and contacts visually and track their progress from one stage to another.

Pipedrive also helped me schedule and follow up on all my sales activities, such as calls, emails, meetings, and notes. I never missed an opportunity or forgot a task, thanks to the reminders and notifications that Pipedrive sent me.

One of the best features of Pipedrive was the reporting and dashboard function. I could get detailed insights into my sales performance, revenue forecast, and conversion rates. I could also compare my results with my team members and set goals for myself and them.

Pros:

• Sales activities planning and execution with a focus on actions that drive sales.
• Automated lead distribution with an automatic assignment feature.
• Customizable sales pipeline building and matching with the sales process and deal tracking.
• Automation for repetitive tasks, such as data entry and email sending.

Cons:

• It has limited reporting capabilities.
• Pipedrive is not well-suited for large teams, as it can become slow and unresponsive as the number of users increases.

Pricing:

Starts at $9.90/user/month.

5. Zoho – Best for Lead Monitoring

Image Source: Ringostat

I used Zoho CRM to manage my sales process, and I was impressed by its features and functionality. This sales automation software helped me automate and streamline my sales activities, from generating leads to closing deals.

One of the features that I liked the most was lead monitoring, which allowed me to track my leads, deals, accounts, and contacts with ease. I could also set up workflows, macros, and assignment rules to automate routine tasks and save time.

Zoho CRM gave me complete visibility of my deal pipeline and enabled me to make accurate sales forecasts. Another feature that I found useful was marketing automation, which helped me to organize and execute lead-generation campaigns across multiple channels.

I could also measure the outcomes of my campaigns and optimize them for better results. Zoho integrated well with other apps in my ecosystem, such as inventory management, invoice generation, and e-commerce.

Pros:

• Streamlined sales processes and tasks with custom workflows, triggers, and actions.
• Sales performance and activities tracking, custom reports, and dashboard creation.
• Customer engagement across multiple channels, such as email, phone, chat, and social media.
• Smart recommendations, predictions, and insights from Zia, the AI-powered sales assistant.

Cons:

• Importing data into Zoho CRM can be a difficult and time-consuming process.
• Some users have reported experiencing data quality issues with Zoho CRM, such as duplicate records and inaccurate information.

Pricing:

Starts at $14/user/month.

6. ActiveCampaign – Best for Deal Management

Image Source: Blickdigital

I was introduced to ActiveCampaign’s sales automation software by a fellow industry professional, and I must say, it is one of the best sales automation software programs I have used. Thanks to this tool, I was able to streamline my sales process and boost my conversion rates significantly.

One standout feature that made a difference for me was the deal management functionality. It allowed me to track all my deals through a pipeline visually, seamlessly progress them through various stages, and automate actions triggered by specific events. This gave me an insightful overview of my sales performance, leading to faster deal closures.

Another invaluable aspect of ActiveCampaign was its lead distribution feature, which automatically assigned leads to different sales reps based on predetermined rules and criteria. This ensured that every lead received the best possible attention and service, improving customer satisfaction.

Pros:

• Automated workflow based on triggers, actions, and conditions.
• Personalized email campaign with templates, tracking, and analytics.
• Visitor monitoring and data utilization for segmentation and targeting.
• Lead scoring to find the most qualified leads.

Cons:

• Difficult to learn and use.
• ActiveCampaign can be difficult to customize.

Pricing:

Starts from $19/user/month.

7. Snov.io – Best for Email Drip Campaigns

Image Source: Bloggersideas

I used Snov.io to automate and accelerate my sales process. It was an excellent platform that offered a variety of tools for lead generation. I was able to manage all my prospects within the same platform with custom pipelines.

It was effortless to set up and use, and it integrated with my favorite apps like Slack and Google Calendar. One of its features that I liked the most was the email drip campaigns, which allowed me to create personalized email sequences and follow-ups based on recipient behavior.

I could also add ready-to-use templates and track the performance of my campaigns. Snov.io helped me increase my conversion rate and grow my business. I would highly recommend it to anyone looking for a sales automation solution.

Pros:

• Email verifier to validate and enhance the quality of your email list.
• Drip campaigns to create and launch personalized email sequences with triggers and goals.
• Email finder to uncover and verify the email addresses of your prospects from sources such as LinkedIn.
• Email warm-up to secure a higher spot in inboxes by sending and receiving automated emails to and from real accounts.

Cons:

• Snov.io’s customer support is limited, and it can be difficult to get help when you need it.
• Some users have reported that Snov.io’s data is inaccurate, which can lead to problems such as sending emails to the wrong addresses.

Pricing:

Starts at $30/month.

8. Overloop – Best for Outbound Campaigns

Image Source: G2

Overloop is a CRM tool that has been rated highly by many review sites and users for its features and performance.

It is designed to help you generate more revenue with ultra-personalized outbound campaigns that mix cold emails, LinkedIn automation, and phone calls. You can also manage your entire sales pipeline, track your performance, and close more deals with Overloop.

The tool seamlessly integrates with various third-party applications, streamlining workflows and enhancing productivity. Its robust analytics and reporting capabilities empower sales professionals with invaluable insights to make data-driven decisions.

Pros:

• Multi-channel campaigns that combine email, LinkedIn, and phone outreach.
• Templates and variables to create emails that are relevant to each prospect.
• You can track opens, clicks, visits, bounces, replies, and even out-of-office or automatic replies.
• AI-powered personalization to send the right message to the right person at the right time.

Cons:

• Overloop can be difficult to learn.
• The pricing is not competitive with some other sales automation software options.

Pricing:

Starts at $49/user/month.

9. EngageBay – Best for Visual Deal Pipeline

Image Source: Hongkiat

I used EngageBay sales automation software for my business, and I was very impressed by its features and performance. It helped me automate many routine tasks that took up much of my time and energy. I could focus more on building relationships with my customers and closing more deals.

One of the features that I liked the most was the visual deal pipeline. It gave me a clear overview of the status of each lead and the potential value of each deal. I could easily move the leads from one stage to another and track their progress. It also helped me identify the bottlenecks and optimize my sales process.

Another feature that I found very useful was the email sequences. I could create personalized and engaging email campaigns for my prospects and customers. I could also set up triggers and actions to automate the follow-ups and responses. This way, I could stay in touch with my leads and nurture them until they were ready to buy.

Pros: 

• Factors to score leads and qualify them as hot, warm, or cold.
• Sales forecasting and reporting for detailed insights related to your sales pipeline.
• Automated workflows for sending follow-up emails and scheduling appointments.
• 360-degree contact view, including contact information, past interactions, and deal history.

Cons:

• Steep learning curve.
• Limited reporting and analytics as compared to other sales automation software.

Pricing:

Custom pricing.

10. Integrately – Best for Branching Leads

Image Source: Integrately

I used Integrately to automate my sales process, and I was very impressed by its features and ease of use. Integrately is a 1-click automation software that connects multiple apps and creates workflows between them. I could choose from ready-to-use automation and set up my workflow in just a few clicks.

One of the features that I liked the most was the branching using if-else conditions. This allowed me to create different paths for my leads based on their actions and responses. For example, I could send a follow-up email to those who opened my initial email or add them to a different list if they clicked a link. This way, I could segment my leads and tailor my messages accordingly.

Integrately also has an excellent customer support team that helped me whenever I had any questions or issues. They were very responsive and friendly, and they guided me through setting up my automation.

Pros:

• A library of pre-built integrations for popular software to automate processes.
• Real-time triggers to initiate actions in response to specific events or conditions.
• Complex automation workflows tailored to users’ specific needs and requirements.
• Data mapping and transformation between integrated apps for smooth data exchange.

Cons:

• The pricing structure of Integrately could become costly for businesses with extensive integration needs and high transaction volumes.
• Integrately may not offer the native sales automation and CRM features that some users require.

Pricing:

Starts at $19.99/month.

11. LeadSquared – Best for Automated Lead Distribution

Image Source: Saasworthy

LeadSquared is one of the best sales automation software solutions out there. It helped me streamline and optimize my sales process by automating all the repetitive and low-value tasks. I could focus on building relationships and closing deals while LeadSquared took care of the rest.

One of the best features of LeadSquared was the automated lead distribution. It allowed me to set rules to assign leads to the right sales reps based on various criteria, such as geography, product type, or source.

This ensured that the most suitable person followed every lead and no lead was left behind. LeadSquared also automatically reassigned the leads to another rep in case of no action by the first one.

Another feature that I liked was the lead prioritization. LeadSquared used lead scoring and activity tracking to rank the leads based on their quality and purchase readiness. This helped me to identify the hottest leads and focus on them first instead of wasting time on unqualified or cold leads.

Pros:

• Sales engagement activities like email follow-ups and lead scoring.
• Detailed reporting and analytics to measure sales performance.
• Custom forms and landing pages to drive conversions.
• Recorded interaction history across all channels.

Cons:

• Limited reporting capabilities.
• Slower customer support.

Pricing:

Starts at $15.09/user/month.

12. HelloLeads – Best for Follow-Ups

Image Source: Software Suggest

I used HelloLeads during the initial years of my professional career, and it proved to be a real help. It was easy to set up and integrate with my website, Facebook ads, WhatsApp, and other platforms. I could see all my leads in one place and track their status and progress.

One of the best features of Hello Leads was the fail-safe follow-up. I never missed a lead or a follow-up, thanks to the timely reminders and alarms from Hello Leads. I could do regular, rigorous, and recursive follow-ups with my leads and prospects using the app. This ensured that I stayed on top of their minds and moved them along the sales funnel.

Another feature that I liked was the rapid lead response. I could send automated emails and texts to my leads when they showed interest in my products or services. I could also engage with them using WhatsApp, phone calls, texts, and emails from the app.

Pros:

• Data Clean Up feature to remove duplicate, incomplete, and stale leads.
• Simplified lead management with features for lead tracking and categorization.
• Real-time alerts when leads or contacts take specific actions, ensuring timely responses.
• Contact information enrichment with additional data to provide more context for sales efforts.

Cons:

• Limited customization options.
• Limited integrations with third-party tools.

Pricing:

Starts at $5-$10 per month.

13. Kaspr – Best for Prospecting

Image Source: Kaspr

Kaspr is an all-in-one prospecting tool praised by users for its ease of use and data accuracy. It has a Chrome Extension and a web app.

With the Chrome Extension, you can find contact information for prospects on LinkedIn. It works for individual profiles but also lets you get details in bulk from LinkedIn lists, groups, events, and posts.

On top of that, Kaspr integrates with Sales Navigator, so you can build targeted lead lists and download them in seconds.

The data enrichment and bulk export aren’t the only automation features in Kaspr, though.

From the web app, you can create workflows to automate your LinkedIn outreach, from sending connection requests to follow-up messages. You can also send leads to your CRM and sales apps or start another data enrichment sequence.

Pros:

• Build and automate LinkedIn messaging campaigns, from the initial connection request to the final follow-up messages.
• Extensive integrations with popular sales tech stack tools.
• Easy setup, control panel and usage – no onboarding is required.
• Lead management with lists, notes, and tasks.

Cons:

• The Extension is only available on a Chrome Browser.
• Limited integration options

Pricing:

Starts at $49/user/month. 

How We Evaluated These Sales Automation Solutions

When it comes to choosing the best sales automation software, we know that features and pricing alone don’t tell the full story. That’s why our evaluation process goes deeper. We looked at each sales automation tool from multiple angles to make sure the recommendations here are truly practical for businesses of all sizes.

Here are the key factors we considered:

• Integrations & Scalability: A sales automation platform is only as strong as the ecosystem it fits into. We assessed how well each tool integrates with popular CRMs, email marketing apps, communication platforms, and productivity tools. Just as important, we looked at whether the software can scale from a small team of 5 to an enterprise with hundreds of users without performance issues.
• Ease of Implementation: Some sales automation solutions can be up and running in a day, while others require weeks of setup and training. We considered onboarding time, learning curve, and whether non-technical teams can get started quickly.
• Security & Compliance: Since these platforms handle sensitive customer and sales data, we evaluated whether they offer strong security measures like encryption, role-based access, and compliance with GDPR, HIPAA, or SOC 2 standards.
• Core Features & Functionality: Beyond the basics of contact management and pipeline tracking, we looked for advanced features such as workflow automation, AI-driven insights, forecasting, and customizable reporting that deliver measurable value.
• Team Collaboration & Customer Retention: Sales isn’t a solo effort. We considered how each platform supports collaboration through shared dashboards, real-time activity tracking, and handoff features between reps. Additionally, we checked whether the tools help nurture long-term customer relationships, not just close one-off deals.
• ROI Measurement: The ultimate question—does the sales automation software pay off? We analyzed whether businesses can track time saved, deals closed, pipeline growth, and customer retention to measure real return on investment.
• User Reviews & Expert Insights: Finally, we balanced our own hands-on experience with real-world feedback from verified users and expert reviewers. This helped highlight common strengths, recurring issues, and overall satisfaction levels across different industries.

By combining these factors, we’ve created a balanced, customer-first ranking of the best sales automation platforms in 2025—so you can confidently choose the right solution for your business goals.

Which is the Best Sales Automation Software in 2025?

Though I have listed the 13 best sales automation software available on the market, I know how daunting it can still be to get the right one for your business. Allow me to cut it down to my top 3 recommendations.

Option A: BIGContacts

BIGContacts can be your best bet when it comes to the best sales automation software. This versatile CRM comes equipped with features like personalized email campaigns, detailed reports, and pipeline management, among many others. If you are looking to automate your contact management and email marketing, this can be your go-to software to manage contacts.

Option B: Zoho

I highly recommend Zoho for businesses trying to automate their lead monitoring process. With its dynamic workflows, you can easily automate your sales and marketing processes.

Option C: LeadSquared

LeadSquared is an excellent sales automation software that can help you automate your leads distribution process based on criteria like geography, product type, etc. This comes in handy while segmenting your leads for better monitoring of your sales pipeline.

Seal the Deal with Smarter Sales Automation Software

Sales automation software goes beyond streamlining repetitive tasks. It enables sales teams to spend more time where it counts: nurturing client relationships and closing high-value deals. With the right platform in place, your team can work smarter, not harder.

When selecting a solution, it’s important to align the tool with your business needs. Whether that’s improving lead distribution, enhancing reporting accuracy, or creating more personalized outreach, the best choice will depend on your goals today and how you plan to grow tomorrow. For businesses looking for a simple yet effective option, BIGContacts is worth considering. It’s designed to cover essential automation needs without being overwhelming, and with its forever-free plan, teams can explore its features at their own pace before scaling further.

For businesses looking for a simple yet effective option, BIGContacts is worth considering. It’s designed to cover essential automation needs without being overwhelming, and with its forever-free plan, teams can explore its features at their own pace before scaling further.

Frequently Asked Questions

What are the benefits of Sales Automation Software?

Sales automation software streamlines and enhances the selling process. It improves efficiency, reduces errors, and increases sales team productivity. It also provides valuable insights through analytics, helps lead management, and fosters better customer relationships.

What are the key features of a sales automation system?

Key features include contact management, lead tracking, email automation, sales forecasting, reporting and analytics, integration capabilities, and workflow automation. These features help sales teams manage leads, nurture prospects, and effectively close deals.

Should a small business consider full sales automation software?

Small businesses should consider full sales automation software to help them streamline sales processes, increase productivity, and improve customer engagement. However, it’s essential to assess the specific needs of your business and choose a software solution that aligns with your objectives and budget.

How do you choose the best sales automation software?

Consider your business goals, budget, and specific needs to choose the best sales automation software. Look for software with essential features, scalability, and good customer support. Read reviews, request demos, and compare options to find a solution that best fits your business requirements.