About

Ewald Kubota, founded in 1948, has a storied history and significant presence in the agricultural and construction equipment industry. Ewald Kubota operates across multiple locations in Texas, providing a wide range of Kubota equipment alongside other agricultural and construction brands. The dealership is known for its commitment to service and community, maintaining a legacy of strong family ownership and customer-focused business practices​

Problem

At Ewald Kubota, the challenge was not just about managing the sales of heavy equipment but efficiently tracking customer interactions across 11 locations with 160 employees. We faced difficulties in maintaining consistent customer follow-ups and ownership using our previous systems.

“Previously, we relied on a homemade CRM system, which was quite basic and rudimentary. This setup was proving to be inadequate as our business expanded and the complexities of managing a large sales force and multiple locations grew.”

Solution

When I took over as General Manager, I knew we needed something that could handle our specific needs. That's when we switched to BIGContacts and it became integral to our business from day one.

“Everyone lives in BIGContacts from the start of the customer to the follow-up to the closing the deal. It's the whole process that runs through BIGContacts.”

The ability to manage everything from customer ownership to deal tracking in real-time significantly transformed how we approached our daily operations.

Result

The switch to BIGContacts brought about some overnight benefits and gains which continued to grow. 'Majorly, we were able to see some overnight benefits and gains and then continued success with it with protection of salesmen and customers to other salesmen to follow-ups. It's been a great tool. In time and money, our sales have infinitely grew.'

Our success with customer follow-up and satisfaction has grown in every area of the sales department that it could. 'I would say BIGContacts has really helped.' The reminders, follow-ups, and the ease of exporting reports to Excel are just some of the features that have made a significant difference.

Plus, BIGContacts support has been excellent; they handle everything promptly and diligently every time. 'Now, it's the best it's ever been for sure. I just don't have any complaints.'

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