BIGContacts was founded in 2006 by Bob Walton. He built it specifically to power sales operations for his financial services company and quickly realized that he had a viable product ready to enter the CRM market. Walton recognized that there were no off-the-shelf CRM software solutions for small business owners. “Too many software programs today feel like they have been developed more from an engineer’s perspective rather than from the end user’s. This creates a real disconnect when it comes to small business owners understanding how to best utilize the software,” said Walton.