Customer Relationship Management (CRM) software, at its core, is a sales tool. By gathering information about your potential customers in an efficient and automated fashion, you can make more informed sales calls and improve your close rate.
As a small business owner, you’ve likely heard the following sentence countless times: you need to promote your business on social media. Unfortunately, the reality isn’t always as straightforward, and you probably don’t have the time to maintain multiple social media accounts while effectively running your business.
But that doesn’t make the above statement any less true. Chances are that your target audience spends almost 4 hours every day on social media, while more than 80% of small and medium-sized businesses use at least one social network to promote their products and services. If both your audience and your competitors are on social media, that means you need to be as well.
So how do you solve the conundrum of needing to be on the network without having the time? Fortunately, customer relationship management software can help. In fact, its social media integration is another way in which small business owners benefit from CRM software.
As you might already know, promoting your website on the big social media sites is one of the most effective ways to boost your following. It can also be one of the most affordable.
However, if you have been working hard to grow your social media presence, you might feel as if you aren’t doing it right. As with just about anything, it can take time to build up a strong presence on social media. There is a chance that you aren’t doing everything that you should be to do so, though. Check out these five ways to grow your social media presence, and give them a try. In time, you’re sure to notice a big difference your social media followers, social media shares and page views on your blog posts and the rest of your website.
Arguably the leading world authority on inbound marketing strategy, Hubspot just released its 2015 “State of Inbound” report. Chock full of actionable information, the report reveals that the top trend in small business marketing is inbound, by a landslide.
All kinds of businesses benefit from a strong social media presence. It allows customers and consumers to find information about products, business performance, and to interact with a company that they feel is worth their input. These six ways to grow a business social media presence outline how they develop growth in performance.
Social media are websites that rely on content developed from their users. Content ranges from pictures and videos to comments and likes. Managing the content produced by a business account can corral chatter to spread messages about product releases, upcoming discounts, or news.
No matter where you turn these days, you hear the same chorus: inbound marketing is the way to go for small businesses in 2015 and beyond. Not only is it cost effective, it also circumvents your audience’s advertising fatigue and thus provides better ROI than its more traditional “outbound” alternative.
Of course, effective inbound marketing requires lead generation to be successful. And that’s the point where especially small businesses often struggle to succeed. But did you know that social media networks like Facebook and Twitter are actually trying to help small businesses with their lead generation efforts? It’s true, and here’s how: