How CRM Software Can Improve Your Social Media Marketing

Posted by BigContacts on Wed, September 21, 2016 @ 02:00 PM

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Categories: Social Media

How Small Business Owners benefit from CRM Software: Social Media Integration

Posted by BigContacts on Thu, December 24, 2015 @ 00:00 PM

As a small business owner, you've likely heard the following sentence countless times: you need to promote your business on social media. Unfortunately, the reality isn't always as straightforward, and you probably don't have the time to maintain multiple social media accounts while effectively running your business.

But that doesn't make the above statement any less true. Chances are that your target audience spends almost 4 hours every day on social media, while more than 80% of small and medium-sized businesses use at least one social network to promote their products and services. If both your audience and your competitors are on social media, that means you need to be as well.

So how do you solve the conundrum of needing to be on the network without having the time? Fortunately, customer relationship management software can help. In fact, its social media integration is another way in which small business owners benefit from CRM software.

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Categories: Best Practices, Social Media, Small Business Resources

5 Ways to Grow Your Social Media Presence

Posted by BigContacts on Mon, November 9, 2015 @ 01:07 PM

As you might already know, promoting your website on the big social media sites is one of the most effective ways to boost your following. It can also be one of the most affordable.

However, if you have been working hard to grow your social media presence, you might feel as if you aren't doing it right. As with just about anything, it can take time to build up a strong presence on social media. There is a chance that you aren't doing everything that you should be to do so, though. Check out these five ways to grow your social media presence, and give them a try. In time, you're sure to notice a big difference your social media followers, social media shares and page views on your blog posts and the rest of your website.

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Categories: Best Practices, Social Media

6 Ways to grow your Social Media Presence and your Business

Posted by BigContacts on Thu, October 22, 2015 @ 11:30 AM

 

All kinds of businesses benefit from a strong social media presence. It allows customers and consumers to find information about products, business performance, and to interact with a company that they feel is worth their input. These six ways to grow a business social media presence outline how they develop growth in performance.

Social media are websites that rely on content developed from their users. Content ranges from pictures and videos to comments and likes. Managing the content produced by a business account can corral chatter to spread messages about product releases, upcoming discounts, or news.

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Categories: Social Media

Social Media is Helping Small Businesses With Lead Generation

Posted by BigContacts on Tue, October 13, 2015 @ 00:16 PM

No matter where you turn these days, you hear the same chorus: inbound marketing is the way to go for small businesses in 2015 and beyond. Not only is it cost effective, it also circumvents your audience's advertising fatigue and thus provides better ROI than its more traditional "outbound" alternative. 

Of course, effective inbound marketing requires lead generation to be successful. And that's the point where especially small businesses often struggle to succeed. But did you know that social media networks like Facebook and Twitter are actually trying to help small businesses with their lead generation efforts? It's true, and here's how:

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Categories: Social Media

Your Social Media Presence -Tap Into the Consciousness of Customers

Posted by BigContacts on Tue, October 6, 2015 @ 11:30 AM

Conventional marketing wisdom is that you must reach your target audience with your marketing message at the right time and in the right way in order to be successful. However, as traditional marketing efforts like direct mail and television advertising take a back seat to inbound marketing strategies, it is sometimes a challenge for small business owners to switch their emphasis from these traditional methods to more productive forms of marketing.

Here is some incentive to do so. According to a recent survey by research firm Chadwick Martin Bailey, 51 percent of customers are more likely to buy from a company after interacting with it on Facebook. 67 percent are more likely to purchase from a company after following it on Twitter. Another recent study found that 93 percent of buying cycles now start with an online search. It is clear that consumer buying behavior is changing, and your marketing efforts must change with it.

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Categories: Social Media

3 Ways You Can Use Social Listening to Your Advantage

Posted by Bob Walton on Tue, October 21, 2014 @ 08:00 AM



Ten years ago, if someone told you social media was going to be one of the most powerful communication mediums in the marketplace, you would have laughed. It’s just a short decade later, though, and it often seems as though your company’s entire image lies at the mercy of these internet platforms.

In seconds, a Yelp review or Facebook comment can strip the wind from your sails and send your marketing team into full-fledged damage control mode. However, social media is not your enemy. In fact, if positioned correctly, social media can become your hardest working lead converter.

Here are three ways to utilize social listening to make social media work in your favor:

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Categories: Social Media, CRM

BigContacts "Social Listening"– Best Way to Monitor Social Media

Posted by Bob Walton on Thu, May 22, 2014 @ 10:05 AM

Social media usage continues to grow at a steady rate, giving marketers and sales people access to a wealth of customer and prospect conversations. BigContacts now allows you to monitor these conversations for all your LinkedIn and Twitter contacts. “Listen” to these customer and prospect conversations that are taking place over Social media and engage with them without leaving your BigContacts CRM account!

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Categories: Announcements, Social Media