Let’s start at the beginning. Let’s identify what a real prospect is. When you open a landing page, you will get tire kickers just like any sales establishment online or brick and mortar. If someone walks into your store, say hooray, but that isn’t necessarily a prospect. It could be just a person who is curious or even, sometimes, who likes to create needs in themselves.
A true prospect is a person who has a genuine interest in what you are selling. It is a person whose final passage down the sales funnel will depend on product-related decisions. Prospects will get much farther down into the sales funnel than tire kickers. They will make action choices that move close to the closing choice point.
Many businesses are already generating as many prospects as they need. The problem is that too many leave the sales funnel at the late stages before they commit themselves to buying. The inbound marketing problem is not to attract more leads but to convert more to sales.
As a small business owner, you’ve likely heard the following sentence countless times: you need to promote your business on social media. Unfortunately, the reality isn’t always as straightforward, and you probably don’t have the time to maintain multiple social media accounts while effectively running your business.
But that doesn’t make the above statement any less true. Chances are that your target audience spends almost 4 hours every day on social media, while more than 80% of small and medium-sized businesses use at least one social network to promote their products and services. If both your audience and your competitors are on social media, that means you need to be as well.
So how do you solve the conundrum of needing to be on the network without having the time? Fortunately, customer relationship management software can help. In fact, its social media integration is another way in which small business owners benefit from CRM software.
3 Myths About Growing a Small Business. If you are working on building up your small business, you have probably been doing a lot of research about how to promote your tiny growing company. Although doing your research and talking to others about how to boost your small business can be helpful, you’ll probably also hear a lot of myths along the way. These are some of the top myths about growing a small business that you shouldn’t take too seriously.
Even the most unique ideas require resourceful and innovative execution. Whether you run a cell phone accessory store or a women’s fashion outlet, chances are you have plenty of competition for your audience’s attention and budget. How do you set yourself apart from this competition? By taking advantage of the top 4 small business resources that can be incredibly effective, yet are underutilized.
Wading into the waters of owning a small business can be fraught with anxiety. Will you sink or swim when it comes to creating a viable model for business growth? Examining a few of the most common myths about growing a small business will help alleviate some of the initial stress and put your business on the path to successful, sustainable business growth.
As your small business begins to experience growth pains, the necessity of addressing the issue of how to handle growth appropriately becomes apparent. How to address scaling issues, however, is somewhat less apparent. Here are 7 top tips and best practices for scaling your small business: (more…)