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Did you know that CRM software is one of the biggest software markets in the world?
One of the biggest factors behind it’s growth is companies wanting to quickly access customer data, and use it for effective customer service, email marketing and personalization.
Clients are at the heart of any business. And small businesses are no exception. The people buying your products or services are the lifeblood of your daily operations.
Without them, you wouldn’t be able to grow your business, pay your staff, or have that much-deserved vacation.
No one likes confusing business jargon.
But sometimes, when you are new to something (particularly with business software), it is inevitable.
Understanding CRM terminology is easy if you work with CRM software every day, but many clients and businesses are new to CRM systems so it can quickly get overwhelming and confusing.
Choosing the right CRM for your business can be a tricky task.
There’s lots of things to consider: what features you need, how much it costs, will it work with my existing software and more.
Let’s start at the beginning. Let’s identify what a real prospect is. When you open a landing page, you will get tire kickers just like any sales establishment online or brick and mortar. If someone walks into your store, say hooray, but that isn’t necessarily a prospect. It could be just a person who is curious or even, sometimes, who likes to create needs in themselves.
A true prospect is a person who has a genuine interest in what you are selling. It is a person whose final passage down the sales funnel will depend on product-related decisions. Prospects will get much farther down into the sales funnel than tire kickers. They will make action choices that move close to the closing choice point.
Many businesses are already generating as many prospects as they need. The problem is that too many leave the sales funnel at the late stages before they commit themselves to buying. The inbound marketing problem is not to attract more leads but to convert more to sales.
As a small business owner, you’ve likely heard the following sentence countless times: you need to promote your business on social media. Unfortunately, the reality isn’t always as straightforward, and you probably don’t have the time to maintain multiple social media accounts while effectively running your business.
But that doesn’t make the above statement any less true. Chances are that your target audience spends almost 4 hours every day on social media, while more than 80% of small and medium-sized businesses use at least one social network to promote their products and services. If both your audience and your competitors are on social media, that means you need to be as well.
So how do you solve the conundrum of needing to be on the network without having the time? Fortunately, customer relationship management software can help. In fact, its social media integration is another way in which small business owners benefit from CRM software.