The philosophy behind small business marketing used to be relatively simple. Digital marketing strategies made sense to raise brand awareness, but to get people in your neighborhood to visit your store, more traditional methods were most reliable. A print ad in a community magazine, sponsoring a local event, or even a small radio ad on an AM station all served to get the people around you to pay attention to your products.
But increasingly, digital marketing seeks to compete with these traditional methods, creating local advertising possibilities that you should not ignore. As we move into 2016 and beyond, these digital marketing opportunities are becoming increasingly easy to access, meaning you should give them serious thought as a part of your budget in the new year. Let’s discuss digital local marketing opportunities relevant to small businesses today.
Yesterday, we discussed an important way in which small business owners benefit from CRM software: contact management. But in truth, even the most effective contact management system is worth little if you don’t have a way to connect with your contacts on a consistent and convincing basis. That’s why email automation is another important part of CRM software that benefits small business owners.
When hearing the phrase ‘lead nurturing,’ even experienced marketers generally consider it a synonym of the also popular ‘marketing automation’ concept. In reality, lead nurturing can consist of marketing automation. But limiting it to being equivalent with its relative means you may not get the most of this potentially incredibly powerful marketing strategy.
We won’t waste your time with long definition – as an experienced marketer and reader of this blog, you probably know that marketing automation is the process of sending automated messages (generally emails) that bring your leads through the funnel and toward becoming customers.
How is that different from lead nurturing, which according to its very name means nurturing your leads toward becoming customers? The key is that the latter does not have to be limited to emails. And used correctly, your CRM can help significantly improve and personalize your lead nurturing practice.
Trying to generate leads digitally can be a complicated process. You need outlets like social networks or digital ads to promote your content, but that content generally only sends your audience to your landing page – where your users can sign up and become leads.
Those additional steps often mean that some of your potential leads drop off somewhere in the process, losing you potential leads. So here’s an online marketing idea for your small business: bypass your landing page, and generate leads straight from your social efforts.
Yesterday we discussed how important your landing pages are for lead generation. But of course, generating leads will be difficult to impossible if your visitors never find your landing pages to begin with. So today’s post about best practices for capturing leads on your website will focus on getting them there. Here’s what you should keep in mind about your call to action buttons. (more…)
When engaging in a lead-generating digital marketing strategy, you have to make sure that all of the various aspects playing into a visitor filling out a form and becoming a lead work well together. In recent posts, we’ve discussed how your call to action button as well as your landing page play into getting visitors to sign up and enter your database. Now, it’s time to discuss the actual tool that gets there. Keep reading to learn 3 lead capturing best practices for your sign-up form.