CRM Best Practices: Sales Tracking for Small Business

Posted by BigContacts on Tue, December 29, 2015 @ 11:30 AM

Small businesses usually don't have nearly as much bureaucracy as giant companies, and this is often a good thing. However, it also means that you and your employees can end up overwhelmed by trying to keep track of things that would normally be spread across several divisions. This leads to lost sales and missed opportunities as important contacts get lost in the shuffle.

Fortunately, there are ways to take control of the information that needs to flow into and throughout your business. Here are some sales tracking best practices for small businesses that will help you find out where leads are coming from and keep track of them throughout the sales cycle.

Read More
0 Comments

Categories: Best Practices, Sales Tracking

4 Top of the Funnel Lead Nurturing  Best Practices with CRM Software

Posted by BigContacts on Mon, December 14, 2015 @ 00:59 PM

As we've covered extensively on this blog in the past, lead nurturing is crucial in any digital marketing efforts. Once you get your prospects into your database as leads, you need to nudge them slowly toward the sale in an effective, non-pushy way to maximize your chances of turning them into customers. 

Most inbound marketers separate this funneling process into three steps: Top of the Funnel (TOFU), Middle of the Funnel (MOFU), and Bottom of the Funnel (BOFU). Today, we will consider how you should communicate when your leads are new in your database and have not yet heard much from you. Keep reading to learn 4 lead nurturing TOFU best practices, and how CRM software can help accomplish them.

Read More
0 Comments

Categories: Sales Tracking, Small Business Marketing

CRM Software Can Help Your Small Business Sell Smarter

Posted by BigContacts on Thu, November 5, 2015 @ 10:30 AM

Any small business owner knows: selling your products or services is at once the easiest and the most difficult process in all of management. The transaction itself is easy. But to get to that point, you have to find a relevant audience and convince them that your product is perfect for them, meeting a crucial and urgent unmet need.

That's where smart selling enters the equation. The concept stands for a sales process that is driven by customer knowledge along with an integration between marketing and sales. In other words, as its name suggests, smart selling for small businesses means promoting and selling your product to the most relevant audience at the most relevant time possible. 

Read More
0 Comments

Categories: Best Practices, Sales Tracking, Sales, Sales Management

3 Sales Automation Best Practices To Implement Today

Posted by BigContacts on Fri, October 9, 2015 @ 00:00 PM

If you've read this blog in the past, you're likely aware of the following statement: sales and marketing automation can be a difference maker and a crucial tool for small businesses success. Used correctly, its many features can help narrow the gap to your competitors with larger budgets, while at the same time allowing you to create messages toward your sales leads that help generate a plethora of new customers.

Of course, the "used correctly" in the above paragraph is absolutely crucial to small business success. So without further ado, here are 3 sales automation best practices that small businesses should implement today.

Read More
0 Comments

Categories: Best Practices, Sales Tracking

CRM Improves Time Management & Increases Sales for Small Business

Posted by BigContacts on Thu, October 8, 2015 @ 02:00 PM

We all know the benefits of customer relationship management (CRM). There isn't a large or medium-sized business that is not implementing and carrying out CRM. The advantages of having all of the information about the customer in one place where everyone needing to know in the company can see it, use it, add to it are just too big to ignore. Instead of having all of that information locked away in the salesman's notebook or laptop, the whole company can see who the contacts are, what their contact information and addresses are, what their handles are on social media, and all of their order information. Of course, those massive CRM applications are more than a small business needs - or can afford! But, that certainly doesn't mean a small business can't use CRM.

 

Read More
0 Comments

Categories: Sales Tracking, Time Management

Why Timing Matters in Sales Automation for Small Businesses

Posted by BigContacts on Wed, September 30, 2015 @ 11:30 AM

sales_automation

It's all about timing. Even the most well-intended sales automation strategy can fall apart if you don't reach your leads while they're most receptive to your message. And after reading this post, you'll understand just why this timing is so crucial, while learning best practices that help get you to better Sales Automation for Small Business.

Read More
0 Comments

Categories: Sales Tracking, Marketing Automation

Sales Automation Can Increase Repeat Customers For Small Business

Posted by BigContacts on Tue, September 29, 2015 @ 11:00 AM

If you're a regular reader of this blog, you've seen our posts on the advantages of sales automation for your small business. And understandably, most of them focus on turning your leads into customers. But if you think that's where the capabilities of marketing and sales automation end, think again. It's not just a tool for increasing your customers. Instead, it can also be an invaluable help in increasing your customer loyalty.

Read More
0 Comments

Categories: Sales Tracking

Increase Sales & Add Customer Value With CRM Software

Posted by BigContacts on Mon, September 21, 2015 @ 11:11 AM

According to a Forbes overview on CRM, business owners need such software to improve their business processes. In fact, the article refers to a study showing how companies who use the platform to discover sales-revenue opportunities "increase(d) sales by 29%."

However, most CRM software is overly complicated and expensive to implement. Consequently, businesses fallback on their legacy programs, such as Outlook or Excel, to track leads and sales calls, thereby impacting their competitive advantage in the marketplace.

Read More
0 Comments

Categories: Sales Tracking

Stellar Sales Automation for Small Business--Timing is Everything

Posted by BigContacts on Thu, September 17, 2015 @ 01:00 PM

To achieve the best ROI for your CRM, it is essential to make use of all the functionality included with the software. While this statement seems obvious, the truth is that you may be overlooking some of the more interesting features of our CRM solution.

Like tools in a tool box, these features can be used in multiple ways to achieve better sales automation for your small business. In fact, used correctly, many of these features provide a "big business" experience for a small business price.

As with many other areas of life, successful selling involves good timing. If you were to take a poll of your sales staff and ask them how many of them have missed a sale because of a poorly timed communication with a lead, they will likely all say it has happened to them on multiple occasions. How can CRM software help?

Read More
0 Comments

Categories: Sales Tracking

7 Ways Web Based CRM Software Can Help You Increase Sales

Posted by BigContacts Marketing on Wed, March 25, 2015 @ 02:00 PM


 

Do you want to streamline your management process, automate time-consuming tasks, track leads and optimize your conversion method to bring in more sales? Customer relationship management software (CRM) increases your sales and makes it easier to handle your whole sales process. With CRM you'll get a bigger picture of your sales funnel, allowing you to target prospects with custom-made emails and increase your lead conversions.

Read More
0 Comments

Categories: Best Practices, Sales Tracking, Business Management