CRM software, such as the proprietary software offered by BigContacts, has become an absolutely essential investment for small businesses (and businesses of all shapes and sizes, really). CRM software has a variety of tools and benefits, but the biggest benefit is for small businesses to use their CRM software to manage sales opportunities.
Let’s take a look at some of the ways CRM software can be used to maximize sales opportunities for small businesses:
Prospecting is a dirty word for a lot of small business owners. It’s intimidating. It’s hard work. And the deck is stacked against you: it takes an average of 18 dials to talk to one possible buyer, and more than 99 percent of cold call clients won’t call you back. That’s the bad news.
But the good news is that you have options for making prospecting easier. If you can manage to get an introduction before your call, B2B buyers are five times more likely to engage. And if you reach out to a prospect before anyone else does, you have a 56 percent higher chance of making the sale.
We all know that prospecting is largely a numbers game, and the 3:1 rule can give you a good indication of your prospecting success: 3 calls to 1 good prospect, 3 good prospects for every qualified opportunity and 3 qualified opportunities for every sale. Here are your best practice options for making the most of that ratio.
When you have a lead, you want to be sure that you’re nurturing it successfully. It’s hard enough to design a marketing strategy that will allow you to give customers all the information they need to decide on your company without giving them too much information and turning them away. Keeping up with leads in several different stages can be a real challenge. Lead nurturing with CRM software, however, can make the process easier for you.
Would you be shocked if we told you that CRM software can significantly increase the ROI of your marketing and the success of your business? We didn’t think so. So instead of yet another post that praises customer relationship management software, we figured we’d give you something that can help your business, today. Here are 4 easy-to-implement ways in which small businesses can manage sales opportunities with CRM software.
No doubt you have seen it happen before. A once productive sales person loses focus, goes into a sales slump, and hits a professional wall. For a small business, sales burnout can cause a cascading series of disappointing sales figures, seriously missed projections and plummeting profits.
The good news is that there is something that can be done to help your sales staff avoid burnout. Small businesses utilizing sales automation software find success in warding off sales burnout. Why can that be said?
If you ask your sales force what the most discouraging part of their job is, you would likely hear that customer apathy is a large contributor to burnout. Sales people who feel forced to work with what they consider to be unqualified leads lose enthusiasm quickly. CRM software helps alleviate this problem in several ways.
Fresh leads are the lifeblood of any business – provided you can convert them into paying customers, of course. Your ability to do that depends in large part on how you cultivate and manage those leads.
If you’re trying to maximize your conversion rate, it’s time to consider implementing lead management with CRM software. This software allows you and your sales team to quickly recognize where a given lead is in a sales funnel, and take action to usher them towards a buying decision.
If you’re looking to better manage your leads and prospects, here are a few reasons why CRM software is exactly what you need: