Email is and continues to be a vital part of digital marketing success. Especially small businesses on a limited budget can use the concept to effectively communicate with their audience, slowly nudging them to become first-time and repeat customers.
The only constant in email marketing is change. As communication processes and devices evolve, so do the expectations of your audience. Often, yesterday’s best practices become tomorrow’s biggest faux pas. Staying abreast of current trends, however, can help you improve engagement and steer clear of spam folders. Here are the top five mistakes you should avoid in your email marketing strategy:
A mobile device isn’t just a handy communication item. For the average American, it’s practically a body part. Smartphones sit on the dinner table, snuggle with us in bed and, although few will admit it, accompany us to the bathroom. Leaving your phone at home may even send you into full-fledged panic mode. Without your mobile device within arm’s reach, you feel cut off from the world. What if there’s an emergency? What if your boss calls? What if you need to Google the population of Papua New Guinea while standing in the grocery store check-out line?
It’s no secret the world has gone mobile, but has your CRM gotten the memo? Despite the shift to a more mobile society, many companies are still using non-mobile-friendly CRM solutions. Here are a few of the reasons a mobile CRM can enhance your business processes:
Choosing the best and most efficient CRM solution for your company can seem like just another time-consuming task but, if you choose wisely, this product will eliminate plenty of headaches and simplify your daily routine.
BigContacts has just released our new Mobile Edition. The BigContacts Mobile Edition is available on BigContacts 3.0 – our latest generation of web based CRM software.
We had three primary objectives when we set out to build this latest addition to the BigContacts suite of Contact Management/ CRM software tools.