Don’t Make These Top 5 Email Marketing Mistakes

Don’t Make These Top 5 Email Marketing Mistakes

The only constant in email marketing is change. As communication processes and devices evolve, so do the expectations of your audience. Often, yesterday’s best practices become tomorrow’s biggest faux pas. Staying abreast of current trends, however, can help you improve engagement and steer clear of spam folders. Here are the top five mistakes you should avoid in your email marketing strategy:
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Why You Need a Mobile CRM

Why You Need a Mobile CRM

A mobile device isn’t just a handy communication item. For the average American, it’s practically a body part. Smartphones sit on the dinner table, snuggle with us in bed and, although few will admit it, accompany us to the bathroom. Leaving your phone at home may even send you into full-fledged panic mode. Without your mobile device within arm’s reach, you feel cut off from the world. What if there’s an emergency? What if your boss calls? What if you need to Google the population of Papua New Guinea while standing in the grocery store check-out line?

It’s no secret the world has gone mobile, but has your CRM gotten the memo? Despite the shift to a more mobile society, many companies are still using non-mobile-friendly CRM solutions. Here are a few of the reasons a mobile CRM can enhance your business processes:

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