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How Real Sales People Use Sales Automation Software

How Real Sales People Use Sales Automation Software

When a company begins to use sales automation software, there is sometimes an initial reluctance on the part of a sales team to take advantage of some of its best features. There may be mutterings of “Real sales people don’t need software to do their jobs for them.”

The simple truth is, sales automation does not replace the vital work of a committed sales team. Rather, it enhances their skills, sharpens their focus, and helps them optimize lead response with their own brand of genius.

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Marketing Automation Enhancements For BigContacts CRM

Marketing Automation Enhancements For BigContacts CRM

Sometimes a linear Email marketing campaign where you are sending one message to many people is not enough.  Add some real intelligence to your marketing efforts with Marketing Automation where you can set specific triggers to send more targeted messages to each contact in your marketing list based on how they choose to interact with what you’re sending them.

Marketing Automation software allows you to easily nurture leads through automated campaigns. You easily determine which stage of the buying process your contacts are in, and to guide them to the next stage until they eventually buy your product.

Check out some of the latest enhancements that have been made to the Marketing Automation tools we offer through BigContacts

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Losing Too Many Customers? CRM + Email Marketing Can Help

Losing Too Many Customers? CRM + Email Marketing Can Help

In today’s social media-obsessed Screen Age, it’s easy to lose sight of familiar methods that still work — like email and Customer Relationship Management. While social media is vital for success, leveraging powerful tracking tools — like the kind found in top-notch CRM software — with email campaigns can do things, frankly, that social media cannot.

And when you take a close look at the process, one of the biggest benefits becomes clear: CRM software and email marketing helps you retain more customers.

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Combine CRM Software & Email Marketing To Help Nurture Leads & Close More Sales

Combine CRM Software & Email Marketing To Help Nurture Leads & Close More Sales

Sending emails is easy, but nurturing leads is hard. Interest wanes, attention scatters, and competition stalks your prize. The sharks of the marketing game may bring in the bounty, but it takes a hen to hatch a lead.

A marketer’s job is to transform fleeting curiosity into satisfied interest that makes a person buy. Email marketing does it with scale, delivering relevant content in a timely, yet non-invasive manner. But how do you engage with thousands of leads at different stages of the buying cycle?

Combine email marketing with CRM software to effectively nurture leads and close more sales.

Read on to learn how CRM can close more sales for your business.

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