How Small Business Owners benefit from CRM Software: Email Automation

How Small Business Owners benefit from CRM Software: Email Automation

Yesterday, we discussed an important way in which small business owners benefit from CRM software: contact management. But in truth, even the most effective contact management system is worth little if you don’t have a way to connect with your contacts on a consistent and convincing basis. That’s why email automation is another important part of CRM software that benefits small business owners.

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Sales Automation Can Increase Repeat Customers For Small Business

Sales Automation Can Increase Repeat Customers For Small Business

If you’re a regular reader of this blog, you’ve seen our posts on the advantages of sales automation for your small business. And understandably, most of them focus on turning your leads into customers. But if you think that’s where the capabilities of marketing and sales automation end, think again. It’s not just a tool for increasing your customers. Instead, it can also be an invaluable help in increasing your customer loyalty.
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5 Tips for Better Email Drip Marketing Campaigns

5 Tips for Better Email Drip Marketing Campaigns

The real value of your business lies largely in the health and profitability of your sales pipeline. After all, the most wonderful product in the world will sit on a shelf collecting dust if it is not marketed effectively. Today’s global marketplace allows very little leeway for ineffective sales strategies. That being the case, what can you do to keep your product in the forefront of the minds of your customers? How can you ensure that your marketing message is on-point and that no sales opportunity falls through the proverbial tracks?

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