How do you communicate with current and future customers? No matter your industry, email is probably a core part of the equation. In fact, even in the face of newer alternatives, it has consistently been found to be the most popular form of digital communication across the globe.
Make no mistake: A Customer Relationship Management System can help your business save time, through a number of measures designed specifically to improve your operation efficiency. Today, we want to take a closer look at one specific way in which implementing CRM software will save time: automated email workflows.
Yesterday, we discussed an important way in which small business owners benefit from CRM software: contact management. But in truth, even the most effective contact management system is worth little if you don’t have a way to connect with your contacts on a consistent and convincing basis. That’s why email automation is another important part of CRM software that benefits small business owners.
It’s all about timing. Even the most well-intended sales automation strategy can fall apart if you don’t reach your leads while they’re most receptive to your message. And after reading this post, you’ll understand just why this timing is so crucial, while learning best practices that help get you to better Sales Automation for Small Business.
If you’re a regular reader of this blog, you’ve seen our posts on the advantages of sales automation for your small business. And understandably, most of them focus on turning your leads into customers. But if you think that’s where the capabilities of marketing and sales automation end, think again. It’s not just a tool for increasing your customers. Instead, it can also be an invaluable help in increasing your customer loyalty.
The real value of your business lies largely in the health and profitability of your sales pipeline. After all, the most wonderful product in the world will sit on a shelf collecting dust if it is not marketed effectively. Today’s global marketplace allows very little leeway for ineffective sales strategies. That being the case, what can you do to keep your product in the forefront of the minds of your customers? How can you ensure that your marketing message is on-point and that no sales opportunity falls through the proverbial tracks?