Lead Generation for Small Business CRM

Lead Generation for Small Business CRM

Lead Generation. Did you know that you can add contacts to BigContacts directly from your website?

Many people use their web site to collect sales leads. Others use their web site to have people sign up for newsletters or join a new service. You can take this customer data directly into BigContacts without having to retype it. And it is extremely easy. Just configure a few settings on the ‘admin’ page in BigContacts and POST the data from your form to BigContacts.

(more…)

CRM Lead Nurturing Campaign

CRM Lead Nurturing Campaign

Small businesses are always in a time crunch. It’s difficult to find designated times for sales and marketing efforts on a small budget and a small staff, which is why – regrettably – both areas tend to get neglected. But without a focus on sales and marketing, your business can not sustain growth. How do you reconcile this problem? Customer Relationship Management (CRM) software can help.

(more…)

CRM Best Practices: Capturing Leads By Optimizing The CTA Button

CRM Best Practices: Capturing Leads By Optimizing The CTA Button

Yesterday we discussed how important your landing pages are for lead generation. But of course, generating leads will be difficult to impossible if your visitors never find your landing pages to begin with. So today’s post about best practices for capturing leads on your website will focus on getting them there. Here’s what you should keep in mind about your call to action buttons.

(more…)

CRM Best Practices: Capturing Leads By Optimizing The Form

CRM Best Practices: Capturing Leads By Optimizing The Form

When engaging in a lead-generating digital marketing strategy, you have to make sure that all of the various aspects playing into a visitor filling out a form and becoming a lead work well together. In recent posts, we’ve discussed how your call to action button as well as your landing page play into getting visitors to sign up and enter your database. Now, it’s time to discuss the actual tool that gets there. Keep reading to learn 3 lead capturing best practices for your sign-up form.

(more…)

How an Effective CTA Can Maximize Conversions on Your Website

How an Effective CTA Can Maximize Conversions on Your Website

In the age of inbound marketing, an increasing number of businesses large and small are looking to use their website not just as a static online presence, but a dynamic conversion machine. And we love it! The more a business focuses on generating leads, the more powerful our CRM software can be.

But when it comes to actually generating these leads, too many businesses still focus on the landing page as the one and only important variable when in truth, another part (or parts) of your website can be just important. Keep reading to find out how an effective CTA button can maximize conversions on your website.

(more…)

3 Best Practices for Lead Nurturing with CRM Software

3 Best Practices for Lead Nurturing with CRM Software

Lead nurturing is an important part of any inbound marketing efforts. After generating leads through the strategic use of content marketing and landing pages, you want to be sure that your leads actually turn into customers by providing them with regular messages that increasingly nudge them toward a sale.

But of course, as is the case in any digital marketing initiatives, it’s important to follow industry standards in order to be successful. So without further ado, here are 3 best practices that aid your lead nurturing efforts, with the help of CRM Software.

(more…)