How a CRM Lead Nurturing Campaign Can Save You Time

Posted by BigContacts on Tue, May 31, 2016 @ 11:00 AM

Small businesses are always in a time crunch. It's difficult to find designated times for sales and marketing efforts on a small budget and a small staff, which is why - regrettably - both areas tend to get neglected. But without a focus on sales and marketing, your business can not sustain growth. How do you reconcile this problem? Customer Relationship Management (CRM) software can help.

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Categories: Lead Generation

How an Effective CTA Can Maximize Conversions on Your Website

Posted by BigContacts on Sat, November 28, 2015 @ 10:30 AM

In the age of inbound marketing, an increasing number of businesses large and small are looking to use their website not just as a static online presence, but a dynamic conversion machine. And we love it! The more a business focuses on generating leads, the more powerful our CRM software can be. 

But when it comes to actually generating these leads, too many businesses still focus on the landing page as the one and only important variable when in truth, another part (or parts) of your website can be just important. Keep reading to find out how an effective CTA button can maximize conversions on your website.

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Categories: Lead Generation

4 Tips to Help Your Small Business Generate Leads Strategically

Posted by BigContacts on Thu, October 29, 2015 @ 00:00 PM

Lead generation is quickly becoming a popular topic and emphasis among small businesses throughout the United States. In recent years, marketers have increasingly realized the favorable return on investment of this inbound-focused method, leading to an explosion of lead generation among small business beyond the traditional B2B industry. 

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Categories: Inbound Marketing, Lead Generation