Content marketing has steadily grown in popularity over the last few years. And rightfully so: it offers a non-intrusive, cost-effective alternatives to other digital methods like PPC advertising, banner ads, and more. Done right, content marketing can significantly boost your small business exposure and success.
But how do you make sure you get it right? By following these top 5 content marketing tips for your small business.
Pop quiz: how do you make sure your small business lead generation efforts are as effective as they could be? How do you ensure that your CRM is consistently fed with fresh batches of contacts, enabling you to set up marketing automation that actually affects your bottom line? The answer is a bit more complicated than you might think – but it all comes down to the effectiveness of your landing pages.
Arguably the leading world authority on inbound marketing strategy, Hubspot just released its 2015 “State of Inbound” report. Chock full of actionable information, the report reveals that the top trend in small business marketing is inbound, by a landslide.