Select Page
Use Headlines to Optimize Your Email Marketing

Use Headlines to Optimize Your Email Marketing

Especially for small businesses, picking the most relevant and successful digital marketing channel is a crucial step to achieving sustainable success. Limited budgets and time means not being able to accomplish a ‘blanket approach’; instead, you have to find the channels that work best for your needs.

A number of potential opportunities away. But in most cases, growing your small business is still most effective through email marketing. That is only true, of course, if you get the subject line right.
(more…)

The Right Email Timing Can Help Your Business Close More Sales

The Right Email Timing Can Help Your Business Close More Sales

Regardless of your industry, closing sales opportunities probably is and absolutely should be among your major priorities for your business. If you have contacts in your database, why not do everything you can to make sure they convert to customers?

While the above is a simple fact, it can also be difficult to achieve. Again and again, we hear from small businesses looking for tips and techniques to close more sales. Lead nurturing tends to be an easy answer, but how do you set up your automated nurturing emails to maximize their success? Here’s one crucial part: get the timing right.
(more…)