At this point, it’s no surprise that email marketing is far from dead. In fact, it remains one of the most effective digital marketing strategies available. Industries from B2B to consumer-focused continue to use the channel to promote their brand, nurture leads, and enhance customer loyalty.
Especially for small businesses, picking the most relevant and successful digital marketing channel is a crucial step to achieving sustainable success. Limited budgets and time means not being able to accomplish a ‘blanket approach’; instead, you have to find the channels that work best for your needs.
A number of potential opportunities away. But in most cases, growing your small business is still most effective through email marketing. That is only true, of course, if you get the subject line right.
Regardless of your industry, closing sales opportunities probably is and absolutely should be among your major priorities for your business. If you have contacts in your database, why not do everything you can to make sure they convert to customers?
While the above is a simple fact, it can also be difficult to achieve. Again and again, we hear from small businesses looking for tips and techniques to close more sales. Lead nurturing tends to be an easy answer, but how do you set up your automated nurturing emails to maximize their success? Here’s one crucial part: get the timing right.
In the long-run, it’s difficult to keep subscribers engaged with your email marketing campaign. The consistent factors in successful campaigns are usually high-quality content, segmented email lists, and A/B testing. But if you’ve already covered the basics and want more from your email marketing efforts, then focus on these aspects:
Email offers a cost-effective marketing solution for small businesses. Some reports even claim that it’s 20x more cost effective than traditional advertising. But if you’re looking to capitalize on this promotional method, you’ll need to watch the following email marketing key performance indicators (KPIs).
Email is and continues to be a vital part of digital marketing success. Especially small businesses on a limited budget can use the concept to effectively communicate with their audience, slowly nudging them to become first-time and repeat customers.