Recent Articles

Email Tracking: A Definitive Guide for Businesses

You’ve just sent an important email to a potential customer and eagerly await their response. Hours go by, and you start to wonder if they’ve even opened your email. Did it end up in their spam folder? Did they simply overlook it? Or worse yet, did they delete it without reading it?
Read More

Customer Segmentation Analysis [The Only Guide You’ll Need in 2024]

Dividing your customers into arbitrary categories should never be mistaken for an effective segmentation approach. With so much noise in the market, it’s time to move on to a more all-rounded system to segment your customer base. Since it can be challenging to know what your customers want, how they behave, and what motivates them...
Read More