How do you communicate with current and future customers? No matter your industry, email is probably a core part of the equation. In fact, even in the face of newer alternatives, it has consistently been found to be the most popular form of digital communication across the globe.
At the same time, especially as your business grows, that same communication channel can also become difficult. Put simply, you will find yourself not having the time to send individual emails thanking new customers for their purchase or encouraging existing customers to come back.
Fortunately, you don’t have to. A number of solutions now exist that can help you automate your emails, without losing the personal touch that makes email so effective. Find the right one, and set it up the right way, and email becomes a technology that saves you and everyone on your team valuable time.
The Core Benefits of Email Automation
Saving time, of course, is just one of the many benefits that automating your emails brings with it. In addition, consider:
- Automated emails allow your business to follow up in a more timely fashion. No matter when your customers make a purchase or request more information about your business, you can follow up almost instantly.
- Automated emails introduce a measure of consistency in your digital communication. Everyone gets the same (though slightly customized) message, allowing you to create a more consistent and credible brand presence.
- Automated emails, if you use the right software, are trackable. By evaluating your open and click-through rates, you gain a better idea of which messages work, and make adjustments as necessary.
What About the Personal Touch?
Many businesses first considering this option for their needs are worried about losing the personal touch. If an individual sends a message, they can tailor it specifically to their audience’s need. That’s crucial, considering that personalized emails have significantly higher open, click-through, and transaction rates.
Fortunately, most email software now allows at least some degree of personalization. You can, for instance, dynamically substitute information you have about individual contacts into an email message. Variables such as each recipients’ first name will increase the relevance for each of your marketing emails.
Another option is to segment your audience lists, increasing the targeting of your messages. For instance, you can sort your contact list according to residency, and send a different email to contacts in your state than you would to those living in a different state.
Marrying Automated and Individual Communication
Of course, some email messages will always need to be personal and individual. When a customer reaches out directly to one of your sales reps, or replies to one of your automated emails, the personal touch becomes too important to be automated. At the same time, that doesn’t diminish the significant benefits of automation for other messages.
Thank you emails, for instance, lend themselves particularly well to this type of information. A confirmation of your audience’s contact request or online purchase can easily be automated. Similarly, an automated lead nurturing flow can help you nudge new contacts toward becoming customers without needing much if any manual touches.
Finding the Right Software For Your Email Automation Needs
Considering its many advantages, automating your emails can save you significant time and improve your business efficiency. To make that possible, of course, you have to find a software platform that is easy to set up, affordable, and allows for some of the customization options mentioned above.
We want to be that software for you. BigContacts knows how valuable time is especially for smaller businesses, and has built its marketing automation and CRM platform specifically for business owners like you. To learn more about our software, and start the implementation process, contact us.