On this blog, we have discussed in detail the many benefits Customer Relationship Management can have for your marketing and sales strategy. But in reality, this type of software can have an even more profound impact on your business strategy and success. Use it right, and CRM software can help your entire business operations get organized, in more ways than one:
1) Organize Your Contacts
Above all, your CRM software acts as a business-wide database for all of your customer files. It offers a convenient solution to store the records of your potential, current, and past customers. Instead of each department keeping their own database, or worse, keeping paper-based files of your customers, you aggregate your contacts in one convenient spot with access for everyone that needs it.
This ability is especially valuable if you conduct business online, or sell more than just a convenience product. In these cases, you probably rely on building a business relationship with your individual customers, both before and after they make their first purchase. The contact management features of your CRM can ease and streamline that process.
2) Organize Your Information
Of course, your CRM doesn’t just keep your contacts in a list. It also allows everyone relevant within your organization to access and even add specific information about each contact in order to better conduct business.
A sales representative, for example, may want to look up just how a specific potential customer found out about the product, and whether they have interacted with a member of the team in the past. A customer service rep, on the other hand, will be more interested in whether the customer has experienced problems in the past, how long they have been a customer, etc. The ability to add notes to each contact record further ensures that all of this information is centrally stored and easily accessible.
3) Organize Your Communication
Not every interaction you have with potential customers is personal. Chances are you maintain an active social media presence, and also engage in email marketing to help drive traffic to your websites and sales to your business. With the right CRM, all of that communication can be done in one, central location.
A social media feed, for example, allows you to monitor what is being said about your company by potential customers and influencers in the digital realm, and interact as necessary. Embedded email tools, on the other hand, enable you to send marketing emails directly to specific segments within your contact database for targeted messaging. You can even integrate subscription and social share buttons in your emails and on Facebook to further integrate your social and email communications.
4) Organize Your Business Tasks
Finally, successful CRM software enables you and your business to set up a comprehensive task list and calendar. This feature is particularly helpful to help you organize your human operations, assigning different tasks bound to specific dates and times to members of your team. Because everyone has access to the calendar, you can more easily streamline your operations, and keep everyone on the same page.
Even better, you can set up automated tasks based on specific actions taken by your contacts, such as a potential customer entering a specific stage in the sales pipeline triggering the call task for a member of your sales team. Through extensive reporting feature, you are always up to date on your team and business operations.
Thanks to these four areas, your CRM can be a powerful tool in helping you organize your business operations and maximize your potential for success. Of course, not all software options will be able to easily accomplish the above four areas – but if you are looking for a solution that can, contact us! We’d love to tell you more about our web-based CRM software.