{"id":27919,"date":"2021-08-26T13:46:19","date_gmt":"2021-08-26T13:46:19","guid":{"rendered":"https:\/\/www.bigcontacts.com\/?p=27919"},"modified":"2024-08-16T13:25:03","modified_gmt":"2024-08-16T13:25:03","slug":"5-surprising-stats-on-increasing-sales-productivity-with-crm-software","status":"publish","type":"post","link":"https:\/\/www.bigcontacts.com\/blog\/5-surprising-stats-on-increasing-sales-productivity-with-crm-software\/","title":{"rendered":"5 Effective Ways to Increase Sales Productivity"},"content":{"rendered":"

While more businesses are now pushing towards achieving bigger sales targets, very few of them are able to see actual results.<\/span><\/p>\n

<\/p>\n

The reason-<\/span><\/p>\n

They tend to overlook a crucial aspect: <\/span>sales productivity.<\/span><\/p>\n

The productivity of sales representatives has a significant role to play in the success of any enterprise, regardless of its size or industry type. It determines how quickly the sales team is able to produce results and how satisfactory these results are.\u00a0<\/span><\/p>\n

But why should you measure this productivity?<\/b><\/p>\n

Your team\u2019s deal-closing rate alone cannot work as a good enough indicator of business growth. You also need to measure how efficiently they are able to do so.\u00a0<\/span><\/p>\n

When a lot of repetitive and time-consuming tasks enter your sales cycle, the overall productivity of your sales time is compromised, putting your revenue at risk.\u00a0<\/span><\/p>\n

Maximizing productivity can, therefore, help improve the bottom line for your business.<\/span><\/p>\n

This <\/span>sales productivity blog <\/span>lists the most effective ways to increase productivity by using your time in the most impactful way. It also highlights the role of having an <\/span>effective CRM<\/strong> in place to optimize your productivity levels.\u00a0<\/span><\/p>\n

<\/span>What is Sales Productivity?<\/span><\/span><\/h2>\n

In spite of all the efforts put in, only <\/span>24.3%<\/span><\/a> of sales representatives are able to exceed their sales targets. This can be directly correlated to <\/span>sales productivity<\/span>, which measures how quickly your team members can achieve their goals. Just like any other measure of productivity, sales productivity can be determined by the results produced compared against the resources utilized.\u00a0<\/span><\/p>\n

In simple terms, the <\/span>sales productivity formula<\/span> is a ratio of how much sales you close to the amount of work put in for making these sales.\u00a0<\/span><\/p>\n

Sales representatives have to overcome multiple <\/span>sales productivity challenges<\/span> before they see any results. From challenging prospects to the stress of not being able to meet targets, most salespeople struggle with the same question- <\/span>How to increase sales<\/span> productivity?<\/span><\/p>\n

While the answer may vary for different sales representatives, one thing that most people get wrong is the presence of unnecessary and time-consuming tasks<\/a> in their workflow. As a result, they are left with little to no time to engage with their customers effectively.\u00a0<\/span><\/p>\n

This translates into lowered <\/b>sales productivity <\/b>and, consequently, a decline in sales.\u00a0<\/b><\/p>\n

This leads us to the most reasonable way of maximizing productivity- the inclusion of<\/span> sales productivity applications<\/span>.<\/span><\/i><\/p>\n

<\/span>What Are the Benefits of a Sales CRM Software?<\/span><\/span><\/h2>\n

This is where a customer relationship management tool<\/strong> can prove to be of advantage.\u00a0<\/span><\/p>\n

It can help you stay on top of things by taking relevant actions promptly to avoid any deals from falling through the cracks. Overcoming productivity challenges can be made easier with the implementation of the right technology.\u00a0<\/span><\/p>\n

A CRM solution can help you organize and utilize your data more efficiently.<\/b><\/p>\n

Contrary to what you might think, an abundance of data can hamper productivity. If you have a large volume of customer data, but it is scattered across spreadsheets, you will never be able to access the right information at the right time!\u00a0<\/span><\/p>\n

Adding to this, a sales CRM<\/strong> can do a lot for your business, including:<\/span><\/p>\n

Most sales representatives only get to spare <\/span>one-third<\/span><\/a> of their time in a day to talk to prospects. The rest of their time goes into other administrative tasks, including data entry, research, etc. This brings to light the importance of a<\/span> sales productivity software <\/span>that can perform these repetitive tasks, saving time for salespeople to form genuine connections with the prospects.\u00a0<\/span><\/p>\n